A/B Testing Timeline.xlsx

	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y	Z	AA	AB	AC	AD	AE	AF	AG	AH	AI	AJ	AK	AL	AM	AN	AO	AP	AQ	AR	AS	AT	AU	AV	AW	AX	AY	AZ	BA
1	Powered by
2	A/B Testing Timeline
3	Testing Website		http://www.axys-consultants.com
4	Year		2018
5	Step	Tasks Involved		Responsible Person	M1				M2				M3				M4				M5				M6				M7				M8				M9				M10				M11				M12
6	Step	Tasks Involved		Responsible Person	W1	W2	W3	W4	W1	W2	W3	W4	W1	W2	W3	W4	W1	W2	W3	W4	W1	W2	W3	W4	W1	W2	W3	W4	W1	W2	W3	W4	W1	W2	W3	W4	W1	W2	W3	W4	W1	W2	W3	W4	W1	W2	W3	W4	W1	W2	W3	W4

7	1. Performance Analysis		Traffic auditing on GA (Test-specific)
8			Mouse tracking analysis on Hotjar (Test-specific)		Set-up phase
9			Traffic auditing on GA (Website-Wide)
10			Mouse tracking analysis on Hotjar (Website-Wide)		Set-up phase
11	2. Test Prioritization		Page prioritization
12			Brainstorming of test hypothesis
13			Test prioritization
14	3. Testing		Testing setup			First set-up
15			Testing period
16			First performance check-up
17			Half-way performance audit
18	4. Testing Wrap-up		End-of-test performance analysis
19	4. Testing Wrap-up		Decision making to adapt new version
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