A/B Testing Timeline.xlsx
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Powered by
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A/B Testing Timeline
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Testing Websitehttp://www.axys-consultants.com
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Year 2018
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StepTasks InvolvedResponsible PersonM1M2M3M4M5M6M7M8M9M10M11M12
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1. Performance Analysis Traffic auditing on GA (Test-specific)
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Mouse tracking analysis on Hotjar (Test-specific)Set-up phase
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Traffic auditing on GA (Website-Wide)
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Mouse tracking analysis on Hotjar (Website-Wide)Set-up phase
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2. Test PrioritizationPage prioritization
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Brainstorming of test hypothesis
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Test prioritization
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3. Testing Testing setupFirst set-up
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Testing period
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First performance check-up
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Half-way performance audit
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4. Testing Wrap-upEnd-of-test performance analysis
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Decision making to adapt new version
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