|Key Partners||Key Activities||Value Propositions||Customer Relationships||Customer Segments|
|Who are our Key Partners?|
Who are our key suppliers?
Which Key Resources are we acquiring from our partners?
Which Key Activities do partners perform?
|What Key Activities do our Value Proposition require?|
Our Distribution Channels?
|What value do we deliver to the customer?|
Which one of our customers problems are we helping to solve?
What bundles of products and services are we offering to each customer segment?
Which customer needs are we satisfying?
|What types of relationship does each of our Customer Segments expect us to establish and maintain with them?|
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
|For whom are we creating value?|
Who are our most important customers?
|Motivation for Partnerships:||Categories:||Characteristics:||Examples:||Examples|
|Optimization and economy|
Reduction of risk and uncertainty
Acquisition of particular resources and activities
|Newness, performance, customization, "Getting the Job Done", Design, Brand/Status, Price, Cost Reduction, Risk Reduction, Accessibility, Convenience/Usability||Personal assistance, Dedicated personal assistance, Self-service, Automated services, communities, co-creation||Mass market, Niche market, segmented, diversified, multi-sided platform|
|What key resources do our Value Propositions require?|
Our Distribution Channels? Customer Relationships? Revenue Streams?
|Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are the most cost-efficient? How are we integrating them with our customer routines?|
|Types of resources||Channel Phases:|
Intellectual (brand patents, copyrights, data)
|1) Awareness - how do we raise awareness of our company's products and services? |
2) Evaluation - How do we help customers evaluate our organization's value proposition?
3) Purchase - How do we allow customers to purchase specific products and services?
4) Delivery - How do we deliver a value proposition to customers?
5) After sales - how do we provide post-purchase customer support?
|Cost Structure||Revenue Streams|
|What are the most important costs inherent in our business model?|
Which Key Resources are most expensive?
Which Key Activities are most expensive?
|For what value are our customers really willing to pay?|
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
|In your business model more:||Types|
|Cost driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)?|
Value Driven (focused on value creation, premium value proposition)?
|Asset sale, usage fee, subscription fee, lending/renting/leasing, licensing, brokerage fees, advertising|
|Sample Characteristics:||Fixed Pricing:|
|Fixed Costs (salaries, rents, utilities)|
Economies of scale
Economies of scope
Product feature dependent
Custom segment dependent