periscopeUP Local Search Reference & Tracking Sheet
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Business Listing Information*
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Business Name
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Address Line1 (Physical address, not a PO Box)
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Address Line2
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City
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State
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Zip (double-check USPS listings for correct city)
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Country
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Contact Name (name that may be published)
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Main Phone (not a toll-free number)
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Fax
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Alternate Phone (toll-free number OK here)
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Email Address (usually a sales or service email that may be published)
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Verification Name (individual who will verify the listing)
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Email - Verification (in some cases this may be a client email that periscopeUP has access to for submission purposes)
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Business Homepage
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Social Network Link
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Video Link
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Description (brief- 200 character limit)
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Services/Products
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Brands
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Keywords (specialties)
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Areas Served
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Hours of Operation
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Payment Types
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Categories** (for Google Map)
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NAICS code(s)***
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Year Founded
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Number of Employees
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Logo Link
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Photo Link
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*Information should adhere to Google’s quality guidelines for places https://support.google.com/places/answer/107528?hl=en
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**For a current list of categories, see: http://blumenthals.com/Google_LBC_Categories
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***For a list of categories, see: http://www.census.gov/cgi-bin/sssd/naics/naicsrch
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Check if there is a record in the file of a phone number or email address verification for any gmail address used to set-up the Google places/business listing - if you are signing in from a different IP address, you will likely need this.
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