MFTP Tracking Plan - Template
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Mobile Free to Play Tracking Plan
✅ Please Make a Copy and Rename it!
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http://mobilefreetoplay.com
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This tracking plan aim is to get the minimum viable tracking into your app in order to measure how your users and marketing are performing. This is essential if you want to run a soft launch and be able to measuer improvements to your app. The purpose of a tracking plan is to clearly map out what you're trying to measure and what KPIs you are targetting. Don't try to develop a full tracking solution in one go, work on the most valuable metrics first and try to add further tracking as you develop your app
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GQM (Goal,Question,Metric) Modelhttps://en.wikipedia.org/wiki/GQM
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Minimum Viable Analytics - Mobile Growth Stackhttps://mobilegrowthstack.com/mobile-app-analytics-519f5719e283
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Product Marketing for Pirates - 500 Hatshttp://500hats.typepad.com/500blogs/2007/06/internet-market.html
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Activation
Track where people come from and how your app is growing week to week
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Activity
First time experience and how they engage with the app. Do they reach your furthest content
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Retention
Bringing them back. Can your app generate returning customers
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Revenue
Making them pay. They must pay for you to continue, what % of people can you convert into some form of monetisation
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Referals
Virality and free marketing. Encourage growth and sharing, track it's effectivness.
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Service Providers
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All the tracking providers that are used in the product and a link to their respective hubs
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ProviderNamePurposeLink to LoginNotes
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1Analytics
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2Attribution
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3Marketing
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4Other
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