Facebook Users datapoints
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1
User Data Point
Relevance for a subscription system
source Washington Post
2
Income and net worthx
Propensity to pay for news
3
Home valuex
Propensity to pay for news
4
Users who are away from family or hometownx
More willing to get news from home
5
Users who are friends with someone who has an anniversary, is newly married or engaged, recently moved, or has an upcoming birthdayx
Oh, a subscription to (...) what a cool present
6
Users who have new jobsx
New job= new needs for information
7
Users who have recently movedx
More willing to get news from home
8
Conservatives and liberalsx
Important to select the commercial message
9
EmployerxSegmentation
10
IndustryxSegmentation
11
Job titlex
The higher in the food chain, the more likely to pay
12
Interestsx
Important segmentation data
13
Users who plan to buy a car (and what kind/brand of car, and how soon)x
Important segmentation data
14
How much money user is likely to spend on next carx
15
Users who work in management or are executivesx
The higher in the food chain, the more likely to pay
16
Expats (divided by what country they are from originally)x
More willing to get news from home
17
Users who investor (divided by investment type)x
Important segmentation data
18
Users who recently acquired a smartphone or tabletx
Right time to push a mobile subscrpition
19
Users who access the Internet through a smartphone or tabletx
Right time to push a mobile subscrpition
20
Users who travel frequently, for work or pleasurex
More willing to get news from home
21
Users who commute to workx
Could be intrested by a good podcast
22
Education levelx
Propensity to pay for news
23
Field of studyx
Important segmentation data
24
Office type
25
Location
26
Age
27
Generation
28
Gender
29
Language
30
School
31
Ethnic affinity
32
Home ownership and type
33
Property size
34
Square footage of home
35
Year home was built
36
Household composition
37
Users who have an anniversary within 30 days
38
Users in long-distance relationships
39
Users in new relationships
40
Users who are newly engaged
41
Users who are newly married
42
Users who have birthdays soon
43
Parents
44
Expectant parents
45
Mothers, divided by “type” (soccer, trendy, etc)
46
Users who are likely to engage in politics
47
Relationship status
48
Users who own motorcycles
49
Users who bought auto parts or accessories recently
50
Users who are likely to need auto parts or services
51
Style and brand of car you drive
52
Year car was bought
53
Age of car
54
Where user is likely to buy next car
55
How many employees your company has
56
Users who own small businesses
57
Users who have donated to charity (divided by type)
58
Operating system
59
Users who play canvas games
60
Users who own a gaming console
61
Users who have created a Facebook event
62
Users who have used Facebook Payments
63
Users who have spent more than average on Facebook Payments
64
Users who administer a Facebook page
65
Users who have recently uploaded photos to Facebook
66
Internet browser
67
Email service
68
Early/late adopters of technology
69
Users who belong to a credit union, national bank or regional bank
70
Number of credit lines
71
Users who are active credit card users
72
Credit card type
73
Users who have a debit card
74
Users who carry a balance on their credit card
75
Users who listen to the radio
76
Preference in TV shows
77
Users who use a mobile device (divided by what brand they use)
78
Internet connection type
79
Users who use coupons
80
Types of clothing user’s household buys
81
Time of year user’s household shops most
82
Users who are “heavy” buyers of beer, wine or spirits
83
Users who buy groceries (and what kinds)
84
Users who buy beauty products
85
Users who buy allergy medications, cough/cold medications, pain relief products, and over-the-counter meds
86
Users who spend money on household products
87
Users who spend money on products for kids or pets, and what kinds of pets
88
Users whose household makes more purchases than is average
89
Users who tend to shop online (or off)
90
Types of restaurants user eats at
91
Kinds of stores user shops at
92
Users who are “receptive” to offers from companies offering online auto insurance, higher education or mortgages, and prepaid debit cards/satellite TV
93
Length of time user has lived in house
94
Users who are likely to move soon
95
Users who are interested in the Olympics, fall football, cricket or Ramadan
96
Types of vacations user tends to go on
97
Users who recently returned from a trip
98
Users who recently used a travel app
99
Users who participate in a timeshare
100
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