ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
2
ICP
3
IndustryGeographyRevenueEmployee CountKey ObjectivesTech Stack
4
Why does this industry care about our solution?Why this Geography specifically?Do companies at this size benefit from our solution?How long for companies at this size to pay you?What problems are target customers trying to solve?What does an ideal tech stack look like? Why?
5
Is this industry ready for a disruptive technology? Why? Why Now? Why us?What about this Geography is a better fit than alternatives?Does the department I’m targeting have budget at this revenue? How much?How big is the team I’m targeting at a company this size? Is it large enough?How does my solution solve those problems? Why us, why now?Are modifications required to use your product? Why/why not?
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100