Lisa Jo Paterson - Marketing Plan
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How often?
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Newsletters
once a month, plus announcements for events
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Magazines
once or twice a quarter
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Websites/Blogs2-3x a month
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Local Publications
appear in each once a year
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Galleries
as you find ones that fit your brand, try to have at least one piece in a gallery at any given time
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Instagram
strive to post once every other day and interact 2x per day
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Facebook
strive to post twice a day and interact briefly once every three days
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Pinterest
use a scheduling tool like BoardBooster or Tailwind to repin 3x a day and post your own work 2x a week
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Giveawaysonce a year-ish
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(if you're launching something new, you might do an extra giveaway to coincide with the launch)
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Facebook Ads
experiment more for the 3 weeks before launching something when you have funds
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Licensing
strive for 3-5 contracts at a time
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Followups with Potential Customers
all of them every 2-3 months
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Followups with Past Customers
all of them every 7-8 months unless they stop responding/interacting with you
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Collaborations with Businesses
as opportunities arise that fit, strive for around 2 per year
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Brick and Mortar Wholesaling
as opportunities arise that fit, strive to always have around 2 at a time
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*In most of these, you need to pitch 3 times to get one yes, more for licensing.
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