Marketplace KPI Spreadsheet - Created by Version One Ventures
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Jan-15Feb-15Mar-15Apr-15May-15Jun-15
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Overall Marketplace Metrics
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Gross Merchandise Volume (GMV) ($)
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 # of Transactions
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 Average Order Value (AOV) ($)
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 GMV Growth Rate, M-o-M (%)
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 GMV Growth Rate, Y-o-Y (%)
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Take Rate (%)
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Revenue ($)
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 Revenue from transaction fees ($)
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 Revenue from listing fees ($)
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 Revenue from supplier or seller services ($)
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Buyer-to-Seller Ratio
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Total CAC as a percentage of Revenue (%)
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Seller / Supplier Metrics
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Total # of Sellers or Suppliers
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 # of New Sellers or Suppliers
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 Seller or Supplier Growth Rate, M-o-M (%)
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 Seller or Supplier Growth Rate, Y-o-Y (%)
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Percentage of Sellers or Suppliers still active after 1 month (%)
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 Percentage of Sellers or Suppliers still active after 1 year (%)
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Average revenue generated per Seller or Supplier ($)
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Average percentage of Month 1 GMV generated by Sellers or Suppliers in Month 12 (%)
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 Percentage of revenue generated by Top 20% Sellers or Suppliers (%)
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Seller or Supplier NPS
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Seller or Supplier CAC (paid and organic) ($)
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 Seller or Supplier CAC (paid) ($)
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 Percentage of Sellers or Suppliers acquired through paid acquisition (%)
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Total # of Listings
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 # of New Listings
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 Listings Growth Rate (%)
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 Average Listing Price ($)
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Sell-Through Rate (%)
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Buyer Metrics
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Total # of Buyers
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 # of New Buyers
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 Buyer Growth Rate, M-o-M (%)
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 Buyer Growth Rate, Y-o-Y (%)
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Percentage of Buyers who have purchased more than once (%)
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Percentage of GMV from Buyers who purchased in previous months (%)
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Percentage of Buyers whose second purchase is in a different category (%)
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Average amount purchased per Buyer ($)
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Average # of Orders per Buyer
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 Average Order Growth per Buyer, Y-o-Y
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Average percentage of Month 1 GMV generated by Buyers in Month 12 (%)
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 Percentage of revenue generated by Top 20% Buyers (%)
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Buyer NPS
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Buyer CAC (paid and organic) ($)
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 Buyer CAC (paid) ($)
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 Percentage of Buyers acquired through paid acquisition (%)
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This spreadsheet was created with love by Version One Ventures :)
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