Marketplace KPI Spreadsheet - Created by Version One Ventures

	A	B	C	D	E	F	G
1		Jan-15	Feb-15	Mar-15	Apr-15	May-15	Jun-15

2	Overall Marketplace Metrics
3	Gross Merchandise Volume (GMV) ($)
4	# of Transactions
5	Average Order Value (AOV) ($)
6	GMV Growth Rate, M-o-M (%)
7	GMV Growth Rate, Y-o-Y (%)
8	Take Rate (%)
9	Revenue ($)
10	Revenue from transaction fees ($)
11	Revenue from listing fees ($)
12	Revenue from supplier or seller services ($)
13	Buyer-to-Seller Ratio
14	Total CAC as a percentage of Revenue (%)
15
16
17	Seller / Supplier Metrics
18	Total # of Sellers or Suppliers
19	# of New Sellers or Suppliers
20	Seller or Supplier Growth Rate, M-o-M (%)
21	Seller or Supplier Growth Rate, Y-o-Y (%)
22	Percentage of Sellers or Suppliers still active after 1 month (%)
23	Percentage of Sellers or Suppliers still active after 1 year (%)
24	Average revenue generated per Seller or Supplier ($)
25	Average percentage of Month 1 GMV generated by Sellers or Suppliers in Month 12 (%)
26	Percentage of revenue generated by Top 20% Sellers or Suppliers (%)
27	Seller or Supplier NPS
28	Seller or Supplier CAC (paid and organic) ($)
29	Seller or Supplier CAC (paid) ($)
30	Percentage of Sellers or Suppliers acquired through paid acquisition (%)
31	Total # of Listings
32	# of New Listings
33	Listings Growth Rate (%)
34	Average Listing Price ($)
35	Sell-Through Rate (%)
36
37
38	Buyer Metrics
39	Total # of Buyers
40	# of New Buyers
41	Buyer Growth Rate, M-o-M (%)
42	Buyer Growth Rate, Y-o-Y (%)
43	Percentage of Buyers who have purchased more than once (%)
44	Percentage of GMV from Buyers who purchased in previous months (%)
45	Percentage of Buyers whose second purchase is in a different category (%)
46	Average amount purchased per Buyer ($)
47	Average # of Orders per Buyer
48	Average Order Growth per Buyer, Y-o-Y
49	Average percentage of Month 1 GMV generated by Buyers in Month 12 (%)
50	Percentage of revenue generated by Top 20% Buyers (%)
51	Buyer NPS
52	Buyer CAC (paid and organic) ($)
53	Buyer CAC (paid) ($)
54	Percentage of Buyers acquired through paid acquisition (%)
55
56
57
58
59	This spreadsheet was created with love by Version One Ventures :)
60	For more details, visit http://versionone.vc/marketplace-kpi/
61	For more about us, visit http://versionone.vc
62	To subscribe to our blog, visit http://versionone.vc/subscribe/
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100