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1 | Bleacher Report | Table of Contents (click on link to go directly to a section) | |||||||||||||||||||||||||
2 | Ad Specifications for Advertisers & Ad Agencies | Standard IAB AD Placements | YouTube Companion Banners | ||||||||||||||||||||||||
3 | Custom Placements | Mobile/Tablet Placements | |||||||||||||||||||||||||
4 | Video Placements | Survey Executions | |||||||||||||||||||||||||
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8 | Standard Ad Placements | Ad Size | File Size | Max creative rotations | Who creates? (Bleacher Report or Advertiser) | Animation | Action Sript (AS) | Looping | Frame Rate | CPU Usage | Delivery Method | Rich Media Accepted | Back-up Image | Expandable Panel Dimensions | Expansion Direction | Expansion Policy | Hot Spot (area of banner that executes expansion) | Z-Index | Close Button Policy | Sound Policy | 3rd Party Vendors Accepted | Notes / Description | Custom Assets Needed | Lead Time | |||
9 | 728x90 Leaderboard | 728x90 | Initial load GIF/JPEG/HTML5 = 600k | Polite Load = 2.2MB (Unlimited if streaming video within the ad unit on Desktop only. No streaming video on mobile) | Up to 3 | Advertiser | Animation time for all loops combined cannot exceed :30 seconds. Also, ads may not employ persistent rapid/strobing animation of any graphic, copy, or background element(s). | DFP is fully compatible with ActionScript 3.0 | 3 loops | 24 FPS | 20% | IF USING DFA - INTERNAL REDIRECT TAGS ARE REQUIRED GIF/JPEG/HTML5 or Third Party Ad Tags (i.e. Atlas, DFA)GIF/JPEG/HTML5 or Third Party Ad Tags (i.e. Atlas, DFA) If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | Yes, Turner approved IAB vendors are accepted | N/A | N/A | NOT ALLOWED | N/A | 401K or higher | Required | click to initiate | IAB approved 3rd Party Rich Media Vendor - Atlas, DFA, Bluestreak, Pointroll, EyeWonder, Unicast, DART Rich Media, MediaMind/EyeBlaster | Creative must render within :01 Max number of file requests is 30 Standard IAB in-line placements. For in-banner video formats: True Streaming is recommended. Progressive download available on click only (and limited to 2.2mb max file size) | N/A | 3 Business Days to QA and Traffic | ||||
10 | 300x250 Medium Rectangle | 300x250 | N/A | N/A | 399K or less | ||||||||||||||||||||||
11 | 970x250 Billboard | 970x250 | 1 | If in-banner Video: Format: True Streaming preferred. Progressive download available on click only (and limited to 2.2mb max file size) Duration: 15 seconds max for Auto-Initiated Video. Audio must be click-initiated. Extended-Play Video (longer than 30 seconds) is allowed if user actively clicks-to-play video or after User-Initiated expansion of a panel. Minimum Required Controls: Play, Pause, Mute (volume control to zero (0) output may be included instead-of or in-addition-to Mute control). No in-banner video - Max Animation 15 seconds | 30% | Yes, HOWEVER NO EXPANSION. Note that if the unit will include in-banner video, the format should be True Streaming. Progressive download available on click only (and limited to 2.2mb max file size) Duration: 30 seconds max for Auto-Initiated Video. Extended-Play Video (longer than 30 seconds) is allowed if user actively clicks-to-play video or after User-Initiated expansion of a panel. Minimum Required Controls: Play, Pause, Mute (volume control to zero (0) output may be included instead-of or in-addition-to Mute control) | 970x250 gif/jpeg | N/A | N/A | N/A | 500k or higher | N/A | N/A | • Logos: vector files (preferred) / high resolution / or in a scalable format • Fonts: font files (True Type / PostScript / OpenType) * note: If there are fonts in layered files (such as .psd) that aren’t rasterized or as a "smart object", we will not be able to edit type or change the font size w/ out the actual font file. • Imagery: background imagery, products, etc that the client wishes us to use in our design collateral that we are creating for them * Creative Concepts: Examples of current ads being used to promote product or service. These can be standard online ads (300x250, etc.) or we can use offline art as well for guidance. • Copy & Text: it is most helpful to have approved copy or language included in either design assets or via email | If Advertiser creates: 5 Business Days to QA and Traffic | ||||||||||||
12 | 320x50 Mobile App / Web banner | 320x50 | 50K File Size | GIF, JPEG, PNG | 150K File Size HTML5 (Flash is not mobile compatible) | up to 3 | 15 seconds max | 0 | Yes, Turner approved IAB vendors are accepted | gif/jpeg | N/A | N/A | N/A | N/A | On tap. The audio MUST stop when the banner is tapped-off. Length: 15 seconds maximum on audio served in conjunction with a video stream. Audio served independent of a video stream may be 15 seconds. | Creative must render within :01 | N/A | 3 Business Days to QA and Traffic | |||||||||||
13 | 640x100 Banner | 640x100 | 50K File Size | JPEG, PNG, GIF | | up to 3 | Advertiser | N/A | N/A | N/A | 0 | Site-served JPEG/PNG 1x1 Tracking Pixel and Click Tracking accepted. If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | No | gif/jpeg | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 3 Business Days to QA and Traffic | |||||
14 | 1280x100 | 1280x100 | File Size: 600kb | 1 | Publisher or Advertiser | YES Max Animation for collapsed banner in frequency capped plays is 15 seconds | DFP is compatible with ActionScript 3.0 | 3 loops | N/A | N/A | Site-served JPEG, GIF, or served through 3rd party rich media tags 1x1 Tracking Pixel and Click Tracking accepted. If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | YES | 1280x100 | N/A | N/A | N/A | N/A | 500k or higher | None | click to initiate | IAB approved 3rd Party Rich Media Vendor - Pointroll, EyeWonder, Unicast, DART Rich Media, MediaMind/EyeBlaster | Rich Media or Static ad unit | • Logos: vector files (preferred) / high resolution / or in a scalable format • Fonts: font files (True Type / PostScript / OpenType) * note: If there are fonts in layered files (such as .psd) that aren’t rasterized or as a "smart object", we will not be able to edit type or change the font size w/ out the actual font file. • Imagery: background imagery, products, etc that the client wishes us to use in our design collateral that we are creating for them * Creative Concepts: Examples of current ads being used to promote product or service. These can be standard online ads (300x250, etc.) or we can use offline art as well for guidance. • Copy & Text: it is most helpful to have approved copy or language included in either design assets or via email | If Bleacher Report creates unit using materials provided by the client: 10 Business Days (5 days for approvals/revisions, 5 days for production / QA). If Advertiser creates: 5 Business Days to QA and Traffic | |||
15 | Custom Placements | Custom Assets Needed | Ad/File Size | File Size | Max creative rotations | Who creates? | Animation | Action Sript (AS) | Looping | Frame Rate | CPU Usage | Delivery Method | Rich Media Accepted | Back-up Image | Expandable Panel Dimensions | Expansion Direction | Expansion Policy | Hot Spot | Z-Index | Close Button Policy | Sound Policy | 3rd Party Vendors Accepted | Notes / Description | Lead Time | |||
16 | Shop Now / Bleacher Features | SHOP NOW: Client assets required 1) Font files (.tiff and .woff files) and logo (high res EPS) 2) 4-6 product images only [no text] -.jpg and .png files -- 500x600px [@2x] 3) Background images -- 1 to 2 .jpg files -- Dimensions: 450x300px [@2x] 4) Specific Call to Action buttons (i.e Shop Now, Learn More, Buy Now, etc) -- 130x40px [@2x], .png 5) Map locator destination (i.e. Macy’s) -- Single location or list of locations 6) 16x9 video (optional) -- 15s/ 6MB max PSD Template, PDF Guide, and Example Asset Pack: HERE BLEACHER FEATURE: Client assets required 1) Horizontal video(s) (1920x1080) .mp4 file -- 15s suggested (30s max) 2) 4-6 product images [no text] -.jpg and .png files -- Dimensions: 500x600px [@2x) 3) High Res logo (.EPS) file 4) High Res Font (.tiff and .woff) files 5) Hi-res text images of tagline and/or call-to-action [.png] -- Dimensions: 130x40px (@2x) PSD Template, PDF Guide, and Example Asset Pack: HERE | Ad Size: 920x300 (should include proper layers) File Size: 300KB for Loading Pages, 450KB for each subsequent page | N/A | Advertiser and Publisher Combination Custom Built Options | DFP is compatible with ActionScript 3.0 | N/A | Raw display and video assets only. No 3rd party tags allowed. | No | N/A | N/A | Does not expand but has a carousel type feature that allows you to move through the gallery | N/A | N/A | N/A | None | click to initiate | None | Custom ad unit designed through Celtra interface | PSD file request: 920x300 (should include proper layers) Grouped if possible based on how many pages are in the experience. You may want a Start Group for the main page and then a Gallery group for the gallery page. Assets needed: Product images, logo files, button graphics, background images, font files for text Acceptable file types: Display: PNG, GIF, JPG, and SVG images (PNG/GIF preferred), EPS logo Video: MOV, 3GP, or MP4 (Up to 60MB, min length: 3 seconds) More info can be found on this link: https://support.celtra.com/creative/builder/asset-specifications | If Bleacher Report creates unit using materials provided by the client: 10 Business Days (5 days for approvals/revisions, 5 days for production / QA). | ||||||
17 | Interscroller | Client assets required 1) High res Logo (EPS) file 2) Font files (.woff and .tiff file) 3) High res cut images (png) -- Dimensions: 500x600px [@2x) 4) Background images (.jpg) -- Dimensions: 450x300px [@2x] 5) Hi-res text images of tagline and/or call-to-action [.png] -- Dimensions: 130x40px (@2x) 6) 16x9 video (optional) -- 15s / 6MB max PSD Template, PDF Guide, & Example Asset Pack (HP): HERE PSD Template, PDF Guide, & Example Asset Pack (EP/Buzz): HERE | Ad size: Desktop (homepage) Front unit: 1600x460 & 1280x460 Back unit: 2560x1440 Desktop (Article) Front Unit: 970x460 Back unit: 1024x1024 File size: 300KB (desktop), 150KB (mobile web) | N/A | Advertiser and Publisher Combination Custom Built Options | DFP is compatible with ActionScript 3.0 | N/A | Raw display and video assets only. No 3rd party tags allowed. | No | N/A | N/A | Creative moves up and down as you scroll along the page | N/A | N/A | N/A | None | click to initiate | None | Custom ad unit designed through Celtra interface | Desktop (homepage) Front unit: 1600x460 & 1280x460 Back unit: 2560x1440 Desktop (Article) Front Unit: 970x460 Back unit: 1024x1024 Assets needed: Product images, logo files, background images, button graphics, font files Acceptable file types Display: PNG, GIF, JPG, and SVG images (PNG/GIF preferred) Video: MOV, 3GP, or MP4 (Up to 60MB, min length: 3 seconds) More info can be found on this link: https://support.celtra.com/creative/builder/asset-specifications | If Bleacher Report creates unit using materials provided by the client: 10 Business Days (5 days for approvals/revisions, 5 days for production / QA). | ||||||
18 | Custom Skin/Wallpaper | Client assets required 1) 1600x1400 PSD File PSD Templates & PDF Guide: HERE | Ad size: 1600x1400 File size: 200KB | 1 | Publisher or Advertiser | N/A | N/A | N/A | N/A | Site-served JPG ONLY 1x1 Tracking Pixel accepted. If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | No | No | N/A | If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | Skin PSD template: https://www.dropbox.com/s/gz81dbzknal3zyq/Skin_Build_Template_1600x1400.psd?dl=0 Skin w/ EndZone PSD template: https://www.dropbox.com/s/eov8ndkn7d7j7ym/Skin_Build_Template_Endzone_1600x1400_3.0_v1.psd?dl=0 Skin w/ Halftime PSD template: https://www.dropbox.com/s/6lqa62bodktno77/Skin_Build_Template_Halftime_1600x1400_3.0_v1.psd?dl=0 Custom built skin that offers advertiser to brand the gutters on Bleacher Report index and front door pages | • Logos: vector files (preferred) / high resolution / or in a scalable format • Fonts: font files (True Type / PostScript / OpenType) * note: If there are fonts in layered files (such as .psd) that aren’t rasterized or as a "smart object", we will not be able to edit type or change the font size w/ out the actual font file. • Imagery: background imagery, products, etc that the client wishes us to use in our design collateral that we are creating for them * Creative Concepts: Examples of current ads being used to promote product or service. These can be standard online ads (300x250, etc.) or we can use offline art as well for guidance. • Copy & Text: it is most helpful to have approved copy or language included in either design assets or via email • Accepts DV, IAS, or Moat tracking | |||||||||||
19 | Countdown | HALFTIME: Client assets required 1) 15s horizontal video asset -- .mp4 or .mov file -- Dimensions: 16x9 -- Up to 3 videos can be featured at once 2) Hero Image -- .tiff or .jpeg file -- Dimensions: 800x450 3) Font files (.tff) 4) Logo files (.EPS or Vector) 5) Desired date/ time for event for clock countdown 6) Desired click through destination PSD Template & PDF Guide: HERE APP: Client assets required 1) Hero Image -- .tiff or .jpeg file -- Dimensions: 300x100 2) Font files (.tff) 3) Logo files (.EPS or Vector) 4) Desired date/ time for event for clock countdown 5) Desired click through destination | Ad size: Web: Same as Halftime (1600x450) Mobile Web: Same as End Zone (320x200) In-App: 640x100 File size: Initial Load = 300K per breakpoint for static assets (150kb for mobile); Polite Load = 2MB | 1 | Autoplay Video Duration :30 max web, :15 mobile web/in-app Click to play Video Duration :30 max web, :15 mobile web/in-app | Publisher | DFP is compatible with ActionScript 3.0 | 3 Loops | 24 FPS | 30% CPU | Served through 3rd party rich media tags (1x1 Tracking Pixel and Click Tracking accepted) | No | Web: 970x250 Mobile web: 320x50 In-app: 320x50 | Click to expand for mobile web and in-app No expansion for web | Must have the text "close" or a visible "X" to show that the ad is collapsible | click to initiate | None | Quickturn Template Development: 10 days Custom Development only: 15 days Custom Design & Development: 28 days QA & Traffic: 3-5 business days (included in the above timelines) | |||||||||
21 | Native Display / Native Video/ Native Carousel with 320x80 logo | Native Video Client assets required Headline (25 characters) CTA (12 characters) Advertiser name logo should be visible against light and dark backgrounds 6/15s (preferred) raw mp4 or mov file: 15s+ accepted if necessary Native Display Client assets required Headline (25 characters) CTA (12 characters) Advertiser name logo should be visible against light and dark backgrounds 1500x1000 Static JPEG | 200KB for images 500MB max for video | N/A | Video/ Image Carousel | Advertiser and Publisher Combination | VIdeo: 1p MP4 file ONLY Image: Site-served JPG ONLY (up to 5 images) 1x1 Tracking Pixels are accepted for each image. Click trackers can also be sent for each image. If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | Native Content Image Carousel starts on the left and swipes right; you can also swipe left or right until the last image. Possible to have less than 6 creatives; could have 1 image only. Each image or video will click through on CTA button and takes you to each trafficked click URL. If no click URL exists, the CTA button will disappear. Sponsorship wording will default to “by [insert advertiser]” after the ad bubble No MOAT 1st/3rd party data for the time being | For Native Content Image Carousel Ad: Advertiser: text characters only, 30 character MAX Headline: 25 character max Call to Action (only 1 allowed): 10 character MAX with spaces Image: 1500x1000, Up to 5 images allowed, 40k max Logo: 320x80 , 40k max For Native Contet Video Carousel Ad: Advertiser: text characters only, 30 character MAX Headline: 25 character max Call to Action (only 1 allowed): 10 character MAX with spaces Video: 16:9 ratio, 500MB max, 15s max Logo: 320x80 , 40k max Blended Video/Image Carousel also available -- specs remain the same, 1 video + up to 5 images alllowed | ||||||||||||||||||
23 | App Loading Screen Logo | 640x300 Example link: https://s.cdn.turner.com/ads/adspaces/BR/2017/05/17/391285453_640x300_adidas_SP16_Burst3_logo.png | 50K | Advertiser provides logo Publisher creates | The logo will always live on a black screen, so we need a light logo. | 5 business days | |||||||||||||||||||||
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25 | Video Placements | Video Dimensions | File Size | Max creative rotations | Who creates? | Video Lengh | Video File Format | Looping | Frame Rate | Codec | Bitrate | Delivery Method | VPAID Compliment | Video Aspect Ratio | Panel Size | Expansion Direction | Expansion Policy | Hot Spot | Z-Index | Close Button Policy | Sound & Length Policy | 3rd Party Vendors Accepted | Description | Tracking | Lead Time | 3rd Party Video Requirements | |
26 | Standard Desktop & Mobile Pre-Roll, Mid-Roll, Post-Roll Video | Adaptive 16:9 recommended 1080p recommended 1920x1080, 1280x720, 854x480, 640x360 | Reccomended under 1 GB for optimal performance | up to 3 | Advertiser | :15 second max for App :15 or :30 seconds max for Desktop (*:15 sec recommended). | MP4 ONLY - Flash files and VPaid not accepted | N/A | Minimum= 24 FPS Maximum= 30 FPS Use source when possible | Apple Pro Res 422 Apple Pro Res 422 HQ H.264 (a data rate of 15 mbits/sec or higher) | 600+ Kbps at constant rate | Video file with tracking tags or VAST redirect tags. VAST redirect tags MUST be HTML5 Compatbile. Flash and VPaid are NOT accepted. If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | not at this time | 16:9 | 640x480 | N/A | N/A | N/A | N/A | N/A | Audio must start on mute and be user initiated. ~ All audio will conform to dial norm specs: -24 lkfs ~ Standard format is stereo on channels 1&2 and Dolby 5.1 on 3-8. | All major Video Ad servering technologies (no vpaid) | 15/30 second pre-roll video that runs before Bleacher Report Video. | Standard 1x1s - Impression Tag, Click Tag or submit a VAST redirect tag. | 5 Business Days for QA and Traffic | VAST tag with the following within the tag: 1) Hi Rez MP4, 2) Low rez MP4 Two renditions needed: 768x432, 1.3 mbps, 29.97 frame rate, H.264 codec 1280x720, 3 mbps, 29.97 frame rate, H.264 codec All other formats optional (flv, mov, WebM, etc) **VPaid not accepted for video or App | |
27 | Web Interactive Video (Desktop + Mobile Web ONLY) | Adaptive 16:9 recommended 1080p recommended 1920x1080, 1280x720, 854x480, 640x360 | NA | :30 seconds max | MP4 ONLY MUST RUN via VAST | Minimum= 24 FPS Maximum= 30 FPS Use source when possible | H.264 (a data rate of 15 mbits/sec or higher) | 600+ Kbps at constant rate | Video file with tracking tags or VAST redirect tags. VAST redirect tags MUST be HTML5 Compatbile. VPAID is allowed | 640x480 | N/A | N/A | N/A | N/A | N/A | Audio must start on mute and be user initiated. ~ All audio will conform to dial norm specs: -24 lkfs ~ Standard format is stereo on channels 1&2 and Dolby 5.1 on 3-8. | Below vendors are fully vetted*: Celtra Innovid Sizmek *We'd need to test the VAST tag of other WM certified vendors (5 days lead time) | 15/30 second pre-roll video that runs before Bleacher Report Video. | VAST | 5 Business Days for QA and Traffic | VAST tag with the following within the tag: 1) Hi Rez MP4, 2) Low rez MP4 Two renditions needed: 768x432, 1.3 mbps, 29.97 frame rate, H.264 codec 1280x720, 3 mbps, 29.97 frame rate, H.264 codec All other formats optional (flv, mov, WebM, etc) If running VPAID, advertiser MUST implement a VPAID resume video button after the CTA has been clicked (VPAID units pause by default when clicked out to url) For more info, see https://docs.google.com/document/d/1m00Fh4o5PM9_PXlxDB3LziLK9VpIOyTFr7W8DbnByhE/edit#heading=h.aol3nu88ptfl | ||||||
28 | Twitter Amplify Pre-Roll | Adaptive 16:9 recommended 1080p recommended | up to 3 | Any length (ads over 6 seconds will automatically be skippable) | MOV preferred, MP4 Flash files not accepted | 29.97 FPS r 30 FPS. Higher is acceptable. If the available video has a lower frame rate don't try to "upsample" it. | H264, Baseline, Main, or High profile with a 4:2:0 color space | 6,000 to 10,000k (recommended 6,000k) for 1080p. 5,000k - 8000k (recommended 5,000k) for 720p. | To be input into the Twitter Amplify dashboard by the client themselves. Please follow any Twitter Amplify rules. | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | ||||||
29 | Custom "Flexplay" Ad | - Minimum video size: 480x270 - Video Ratio: 16:9 Call to Action: Button copy: 13 Character Max Limit (white text / transparent background) Optional Creative: copy for description: 60 Character Max Limit (white default) | Max video file size: 6MB | 1 | 15 sec recommended*, 30 seconds max. | MP4 ONLY | Minimum= 24 FPS Maximum= 30 FPS Use source when possible | Apple Pro Res 422 Apple Pro Res 422 HQ H.264 (a data rate of 15 mbits/sec or higher) | 600+ Kbps at constant rate | 1st party MP4 file and 1x1 trackers (or destination URL). If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) Optional Copy: CTA for description: 60 Character Max Limit | not at this time | N/A | N/A | N/A | N/A | N/A | N/A | N/A | NONE | Let customers engage with your videos, not just watch them like most other instant play formats. Flexplay promises increased brand engagement, as it transforms your existing video assets into an interactive format that is actually fun to play with. And unlike other outstream video formats that disrupt the reader’s experience by pushing page content down, Flexplay respects the user experience and will never sour your brand message. Flexplay features our “position aware” technology that lets users animate your video frame-by-frame as they scroll up and down the page. When in view, the Flexplay video instantly autoplays without sound. If a user clicks the video, the player expands to full screen with sound. This is a great high-impact alternative to traditional pre roll. | Standard 1x1's. Tracks Start/End/Quartiles | 3 Business Days to QA and Traffic | N/A | ||||
30 | Vertical Canvas Unit | VCU (Standard --video only) Vertical - Client assets required 1) Vertical video (1080x1920) -- 15s max Horizontal - Client assets required 1) Horizontal video (1920x1080) -- 15s max 2) High res Logo (.EPS) file 3) High res Font file (.tiff and .woff) 4) Hi-res text images of tagline and/or call-to-action [.png] -- Dimensions: 130x40px (@2x) 5) 1-2 product images only [no text] -.jpg and .png files -- Dimensions: 500x600px [@2x) VCU (Interactive) Client assets required 1) Vertical video (1080x1920) .mp4 file (15s max) or horizontal video (1920x1080) .mp4 file (15s max) — REQUIRED 2) 4-6 Product images [no text] -.jpg and .png files -- Dimensions: 500x600px [@2x) 3) High Res logo (.EPS) file 4) High Res Font (.tiff and .woff) file 5) Hi-res text images of tagline and/or call-to-action [.png] -- Dimensions: 130x40px (@2x) PSD Template & PDF Guide: HERE | Ad size: Minimum video size: 320x460 Video Ratio: 9x16 Optional: additional product features to showcase in interactive forma Max video file size: 6MB | 1 | Advertiser and Publisher Combination | 6s or 15s | MP4 ONLY | N/A | Minimum= 24 FPS Maximum= 30 FPS Use source when possible | Apple Pro Res 422 Apple Pro Res 422 HQ H.264 (a data rate of 15 mbits/sec or higher) | 600+ Kbps at constant rate | 1st party MP4 file and 1x1 trackers (or destination URL). If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | not at this time | 9:16 | N/A | N/A | N/A | N/A | N/A | Audio must start on mute and be user initiated. ~ All audio will conform to dial norm specs: -24 lkfs ~ Standard format is stereo on channels 1&2 and Dolby 5.1 on 3-8. | All major Video Ad servering technologies (no vpaid) | Combining the power of a high-impact video with an elegant scroll interaction and a user-friendly publisher placement, the Vertical Canvas enables brands to connect with users in a full-screen, interactive environment. The Canvas unit intuitively unveils video content alongside actionable, commerce-friendly features to drive traffic and/or to purchase. | Standard 1x1s. | 3 Business Days to QA and Traffic | |||
31 | Outstream | in-feed/in-article can run on any size larger than 256px in both dimensions (with the exception of 300x250 and 320x180) | Max video size is 512MB, and Ad Manager will transcode into other sizes. If using VAST redirect, it is recomended to include a range of sizes and formats to better service different device/bandwidth types. | up to 3 | Advertiser | :15 second max for App :15 or :30 seconds max for Desktop (*:15 sec recommended). | MOV preferred, MP4 Flash files and VPaid not accepted | N/A | Minimum= 24 FPS Maximum= 30 FPS Use source when possible | Apple Pro Res 422 Apple Pro Res 422 HQ H.264 (a data rate of 15 mbits/sec or higher) | 600+ Kbps at constant rate | Video file with tracking tags or VAST redirect tags. VAST redirect tags MUST be HTML5 compatbile. Flash and VPaid are NOT accepted. If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | not at this time | 16:9 | 640x480 | N/A | N/A | N/A | N/A | N/A | Audio must start on mute and be user initiated. ~ All audio will conform to dial norm specs: -24 lkfs ~ Standard format is stereo on channels 1&2 and Dolby 5.1 on 3-8. | All major Video Ad servering technologies (no vpaid) | 15/30 second pre-roll video that runs before Bleacher Report Video. | Standard 1x1s - Impression Tag,Click Tag or submit a VAST redirect tag. | 5 Business Days for QA and Traffic | 3rd parties using VAST 3 are accepted, however 3rd party exchanges or sources where fill rate isn't 100% aren't recommended for outstream with vast redirects. | |
32 | Apple News Video (Instream and Outstream) | outstream and instream: 1920x1080 (16:9 aspect ratio) For instream, also have options of: vertical video: 1080x1920 (9:16 apect ratio) square video: 1080x1080 (1:1 aspect ratio) | 250 MB | 1 | Advertiser | 5 seconds minimum, 30 seconds maximum | mov, m4v and mp4 | N/A | Minimum= 24 FPS Maximum= 30 FPS Use source when possible | video codec - H.264 audio codec - uncompressed audio sample rate = 44.1 kHz (minimum) | 600-800 kbps minimum | 1st party video file with 1x1 trackers NO TRACKERS ALLOWED OUTSIDE FROM CLICKTHROUGH AND IMPRESSION (I.E. no audience verification) | not at this time | 16:9 for outstream and instream instream can support 9:16 and 1:1 | 640x480 | N/A | N/A | N/A | N/A | N/A | Audio must start on mute and be user initiated. | Only site served is allowed with 1x1s For 1x1 tracking on site served video, can support most vendors: Adjust Adslot AdsWizz AppsFlyer Apsalar Barometric BridgeTrack DoubleClick Flashtalking GET IT Mobile Kochava Medialets Mediaplex Neustar Phluant S4M Signal Sizmek TUNE | Apple News Video is 100% viewable (only records impressions when it is viewable) | Standard 1x1s - Impression Tag,Click Tag | 5 Business Days for Traffic and Apple QA approval | ||
33 | Additional Video Info | Ad Server - DFP Video | |||||||||||||||||||||||||
34 | We can accept 1x1 pixels for tracking to report metrics on Start, 1st Quartile, Mid-Point , 3rd Quartile & Finish VAST REDIRECTS ONLY VAST redirects must support mobile HTML *VPaid ads NOT accepted in B/R App | ||||||||||||||||||||||||||
35 | Universally mandating HTML5 compatible VAST tags or file formats for all platforms HTML5 compatible VAST tags or file formats accepted | ||||||||||||||||||||||||||
36 | Creative Formats Accepted Per Platform | VIDEO END POINTS | |||||||||||||||||||||||||
37 | CREATIVE LENGTH | BR O&O APP | BR O&O WEB | BR O& O VI | YouTube | BR Live | |||||||||||||||||||||
38 | 0 - 6 seconds | Non - Skippable | Non - Skippable | Non - Skippable | Non - Skippable | Non - Skippable | |||||||||||||||||||||
39 | 7 - 15 seconds | Non - Skippable | Non - Skippable | Non - Skippable | Non - Skippable / Skippable | Non - Skippable | |||||||||||||||||||||
40 | 16 - 30 seconds | Not Allowed | Non - Skippable | Non - Skippable | Skippable | Non - Skippable | |||||||||||||||||||||
41 | 31 - 60 seconds | Not Allowed | Not Allowed | Non - Skippable | Skippable | Non - Skippable | |||||||||||||||||||||
42 | 61 seconds + | Not Allowed | Not Allowed | Non - Skippable | Skippable | Non - Skippable | |||||||||||||||||||||
43 | *Needs to be enabled by Trey | ||||||||||||||||||||||||||
44 | YouTube Desktop & Mobile Pre-Roll, Mid-Roll, Post-Roll Video (Non-Skippable) | Adaptive 16:9 recommended 1080p recommended 1280x720 1920x1080 | Max video file size: 10MB | up to 3 | Advertiser | 15 second max for non-skippable video (longer duration will require skips and VAST 3) 6 second also accepted, but limits inventory | H.264 (MP4) video file type must be included for each video creative (other formats such as WebM can be included but may not be used) Flash files and VPaid not accepted | N/A | Minimum= 24 FPS Maximum= 30 FPS Use source when possible | Apple Pro Res 422 Apple Pro Res 422 HQ H.264 (a data rate of 15 mbits/sec or higher) | Must contain at least one media file under 1000kbps | Video file with tracking tags or VAST redirect tags. Only VAST 2.0 and 3.0 tags are currently supported. VAST redirect tags MUST be HTML5 Compatbile. Flash and VPaid are NOT accepted. f sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | VPAID tags are NOT accepted | 16:9 or 4:3 aspect ratios are acceptable. 720p or below is required, the optional inclusion of 1080p is recommended. (Examples of each are 16:9 - 854x480; 1280x720; 1920x1080 and 4:3 - 480x360; 720x540; 960x720) | 480x360 | N/A | N/A | N/A | N/A | N/A | ~ All audio will conform to dial norm specs: -24 lkfs ~ Standard format is stereo on channels 1&2 and Dolby 5.1 on 3-8. | Approved vendors link: https://developers.google.com/third-party-ads/youtube-vendors (No VPaid) | Official Bleacher Report YouTube channel video that runs before, during or after content. | Standard 1x1s - Impression Tag, Click Tag or submit a VAST redirect tag (VAST 2.0 or 3.0 accepted). o Nielsen: DAR (Audience Verification, Reach) o comScore: vCE (Audience Verification, Reach) o MOAT: Viewability o DoubleVerify: Viewability and Brand safety o IAS:Viewability and Brand safety o Kantar: Brand Lift Insights by Millward Brown o Research Now: ADimension Campaign Effectiveness (Brand Lift) | 5 Business Days for QA and Traffic | VAST tag with the following within the tag: 1) Hi Rez MP4, 2) Low rez MP4 Only VAST 2.0 and 3.0 are accepted VAST served video ads are not guaranteed to run on all mobile web browsers, game consoles or connected TV devices (most modern updated environments are supported) Must NOT have geo, browser or any other targeting on the third-party end **VPaid not accepted for video | |
45 | YouTube Desktop & Mobile Pre-Roll, Mid-Roll, Post-Roll Video (Skippable) | Adaptive 16:9 recommended 1080p recommended 1280x720 1920x1080 | Max video file size: 10MB | up to 3 | Advertiser | :16 second minimum length; 6 minute maximum length (Ad plays for 5 seconds, at which point "skip ad" button appears) | H.264 (MP4) video file type must be included for each video creative (other formats such as WebM can be included but may not be used) Flash files and VPaid not accepted | N/A | Minimum= 24 FPS Maximum= 30 FPS Use source when possible | Apple Pro Res 422 Apple Pro Res 422 HQ H.264 (a data rate of 15 mbits/sec or higher) | Must contain at least one media file under 1000kbps | Video file with tracking tags or VAST redirect tags. Only VAST 3.0 tags are allowed for skippable video ads (VAST 2.0 will not be accepted). VAST redirect tags MUST be HTML5 Compatbile. Flash and VPaid are NOT accepted. If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | VPAID tags are NOT accepted | 16:9 or 4:3 aspect ratios are acceptable. 720p or below is required, the optional inclusion of 1080p is recommended. (Examples of each are 16:9 - 854x480; 1280x720; 1920x1080 and 4:3 - 480x360; 720x540; 960x720) | 480x360 | N/A | N/A | N/A | N/A | N/A | ~ All audio will conform to dial norm specs: -24 lkfs ~ Standard format is stereo on channels 1&2 and Dolby 5.1 on 3-8. | Approved vendors link: https://developers.google.com/third-party-ads/youtube-vendors (No VPaid) | Official Bleacher Report YouTube channel video that runs before, during or after content. | Standard 1x1s - Impression Tag, Click Tag or submit a VAST redirect tag (VAST 2.0 or 3.0 accepted). o Nielsen: DAR (Audience Verification, Reach) o comScore: vCE (Audience Verification, Reach) o MOAT: Viewability o DoubleVerify: Viewability and Brand safety o IAS:Viewability and Brand safety o Kantar: Brand Lift Insights by Millward Brown o Research Now: ADimension Campaign Effectiveness (Brand Lift) | 5 Business Days for QA and Traffic | VAST tag with the following within the tag: 1) Hi Rez MP4, 2) Low rez MP4 Only VAST 3.0 is accepted for skippable video VAST served video ads are not guaranteed to run on all mobile web browsers, game consoles or connected TV devices (most modern updated environments are supported) Must NOT have geo, browser or any other targeting on the third-party end **VPaid not accepted for video | |
46 | YouTube Companion Banners | Ad Size | File Size | Max creative rotations | Who creates? | Animation | Action Sript (AS) | Looping | Frame Rate | Flash Version | Video | Delivery Method | Rich Media Accepted | Video Bitrate | Expandable Panel Dimensions | Expansion Direction | Expansion Policy | Hot Spot | Z-Index | Close Button Policy | Sound & Length Policy | 3rd Party Vendors Accepted | Description | Lead Time | Additional Tracking | ||
47 | YouTube Optional 300x60 Companion Banner (ROS) | 300x60 Banner | Max file size: 150KB .GIF, .PNG, .JPG only | up to 3 | Advertiser | N/A | DFP is fully compatible with ActionScript 3.0 | 3 loops max | Minimum= 24 FPS Maximum= 30 FPS | Flash Not Accepted | N/A | GIF, JPEG, PNG only. 1x1 tracking pixel and click tag from an approved 3p vendor. If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | No Rich Media Allowed | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | Approved vendors link: https://developers.google.com/third-party-ads/youtube-vendors | Optional 300x60 Companion Banner for ROS video | 3 Business Days to QA and Traffic | o Nielsen: DAR (Audience Verification, Reach) o comScore: vCE (Audience Verification, Reach) o MOAT: Viewability o DoubleVerify: Viewability and Brand safety o IAS:Viewability and Brand safety o Kantar: Brand Lift Insights by Millward Brown o Research Now: ADimension Campaign Effectiveness (Brand Lift) | ||
48 | YouTube In-Video Overlay Banner (Sponsorships Only) | 480x70 In-Video Overlay | Max file size: 150KB .GIF, .PNG, .JPG only | up to 3 | Advertiser | N/A | DFP is fully compatible with ActionScript 3.0 | N/A | Minimum= 24 FPS Maximum= 30 FPS | Flash Not Accepted | N/A | Static GIF, JPEG, PNG only. 1x1 tracking pixel and click tag from an approved 3p vendor. If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | No Rich Media Allowed | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | Must be site served. | YouTube In-video overlay ads are 480x70 image ads that appear overlaid on the bottom of the YouTube video player on the YouTube watch pages. The overlay ad appears when user initiates video play. | 3 Business Days to QA and Traffic | o Nielsen: DAR (Audience Verification, Reach) o comScore: vCE (Audience Verification, Reach) o MOAT: Viewability o DoubleVerify: Viewability and Brand safety o IAS:Viewability and Brand safety o Kantar: Brand Lift Insights by Millward Brown o Research Now: ADimension Campaign Effectiveness (Brand Lift) | ||
49 | YouTube Optional 300x250 Companion Banner (Sponsorships Only) | 300x250 Banner | Max file size: 150KB .GIF, .PNG, .JPG only | up to 3 | Advertiser | N/A | DFP is fully compatible with ActionScript 3.0 | 3 loops max | Minimum= 24 FPS Maximum= 30 FPS | Flash Not Accepted | N/A | GIF, JPEG, PNG only. 1x1 tracking pixel and click tag from an approved 3p vendor. If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | No Rich Media Allowed | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | Approved vendors link: https://developers.google.com/third-party-ads/youtube-vendors | Optional 300x250 Companion Banner for Sponsorship video | 3 Business Days to QA and Traffic | o Nielsen: DAR (Audience Verification, Reach) o comScore: vCE (Audience Verification, Reach) o MOAT: Viewability o DoubleVerify: Viewability and Brand safety o IAS:Viewability and Brand safety o Kantar: Brand Lift Insights by Millward Brown o Research Now: ADimension Campaign Effectiveness (Brand Lift) | ||
50 | Mobile/Tablet Placements | Ad Size | File Size | Max creative rotations | Who creates? | Animation | Action Sript (AS) | Looping | Devices | Flash Version | Video | Delivery Method | Rich Media Accepted | Video Bitrate | Expandable Panel Dimensions | Expansion Direction | Expansion Policy | Hot Spot | Z-Index | Close Button Policy | Sound & Length Policy | 3rd Party Vendors Accepted | Notes / Description | Server Produced Targeting Attributes | Lead Time | ||
51 | 300x100 | 300x100 | Initial load GIF/JPEG/HTML5 = 200k | Polite Load = 2.2MB (no streaming video) | up to 3 | Advertiser | Animation time for all loops combined cannot exceed :30 seconds. Also, ads may not employ persistent rapid/strobing animation of any graphic, copy, or background element(s). | 3 loops | iOS and Android | Not Accepted | N/A | IF USING DFA - INTERNAL REDIRECT TAGS ARE REQUIRED GIF/JPEG/HTML5 or Third Party Ad Tags (i.e. Atlas, DFA)GIF/JPEG/HTML5 or Third Party Ad Tags (i.e. Atlas, DFA) If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | Yes, Turner approved IAB vendors are accepted | N/A | ||||||||||||||
52 | Mobile Accordion Unit | 1280x1000 (Runs only in-app) PSD Template & PDF Guide: HERE | 200kb | 1 | N/A | iOS and Android | Not Accepted | N/A | GIF, JPEG, 1x1 pixel and click tag. If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | N/A | N/A | N/A | N/A | No | Static Banner that unfolds as the user scrolls down in the B/R App | Operating System (iOS, Android) | |||||||||||
53 | B/R Mobile Extension (Apple News, FaceBook IA and Amp) | 300x250 | 200K File Size (tags must be in JavaScript format) | up to 3 | Advertiser | up to 30 seconds max | iOS and Android | Not accepted | N/A | JavaScript 3rd party tag format only (no iFrames) or gif/jpg, 1x1 tracking pixel and click tag. Apple News must use one of the approved 3p vendors listed. If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | N/A | N/A | N/A | N/A | Yes, see below for Apple News Apple News must use one of these approved vendors: Adjust, GET IT Mobile, Adslot, Kochava, AdsWizz, Medialets, AppsFlyer, Mediaplex, Apsalar, Neustar (formerly Aggregate Knowledge), Barometric, Phluant, BridgeTrack, S4M, Cobalt (impression tracking only), Signal (formerly BrightTag), DataXu (impression tracking only), Sizmek, DoubleClick, Trueffect (impression tracking only), Flashtalking, TUNE | Javascript or stanbdard banners only (gif/jpg). iFrames are not accepted. Viewability and/or Javascript analytics packages are not allowed. Apple News has a 2-3 day turnaround for ad approvals | Carrier Manufacturer Device and Type Operating System (iOS, Android) and OS Version Types Bandwidth GeoTargeting (City, State, DMA, Country, Zip) | 5 Business Days to QA and Traffic | |||||||||
54 | Apple News Display Banners | Banner size options (all sizes are retina sizes that scale down based on user's device): Mobile sizes Standard Banner: 1242x166 Double Banner: 1242x332 Large Banner: 1242x699 Medium Rectangle: 900x750 Interstitial: 1242x2208 (portrait), 2208x1242 (landscape) IAB 300x250: 300x250 IAB 728x90: 728x90 iPad/Mac Sizes Standard Banner - 1536x132 Double Banner: 1536x264 Large Banner: 1536x864 Medium Rectangle: 900x750 Interstitial: 1536x2048 (portrait and landscape) IAB 300x250: 300x250 IAB 728x90: 728x90 | 200KB | up to 3 | Advertiser | up to 15 seconds max | N/A | N/A | iOS | Not accepted | N/A | Gif/jpg, 1x1 tracking pixel and click tag Apple News must use one of the approved 3p vendors listed. If sending DoubleClick 1x1's, please ensure they are "tracking ad tags". (Tracking Tags: ad.doubleclick.net/ddm/trackimp/) | Supported Features: • HTML5 JS/ CSS Animation • Tap - activates a control or selects an item • Flick - scrolls or pans quickly • Drag - move an element from side to side or drag an element across the display banner’s interaction space | N/A | N/A | N/A | N/A | All Banners should have 20px border on all sides that isn't intended to be interacted with. The "content safe area" needs a 20px border where there wouldn't be interaction to account for different device sizes. | N/A | N/A | N/A | 3P Tags ONLY allowed if creative has Apple approved animation. If creative is an image, creative should be site served with 1x1. 3P Banner vendors: Bonzai Dianomi Google Campaign Manager Celtra Polar ResponsiveAds For 1x1 tracking on site served video, can support most vendors: Adjust Adslot AdsWizz AppsFlyer Apsalar Barometric BridgeTrack DoubleClick Flashtalking GET IT Mobile Kochava Medialets Mediaplex Neustar Phluant S4M Signal Sizmek TUNE | The following gestures are supported on all display banner formats: Tap - Activates a control or selects an item Flick - Scrolls or pans quickly Drag - Move an element from side to side or drag an element across the display banner’s interaction space Unsupported Features To optimize user experience as well as ensure security and privacy, the following device features are blocked by Apple News Ad SDK. • Accelerometer • Gyroscope • In-banner forms • Tap to SMS/ Call/ Email • Camera access • Device location | Manufacturer Device and Type Bandwidth GeoTargeting (City, State, DMA, Country, Zip) Age Audience (followers, subscribers) | 5 Business Days for Traffic and Apple QA approval | ||
55 | SURVEY EXECUTIONS | Ad Size | File Size | Max creative rotations | Who creates? | Animation | Action Sript (AS) | Looping | FPS | Flash Version | Video | Delivery Method | Rich Media Accepted | Video Bitrate | Expandable Panel Dimensions | Expansion Direction | Expansion Policy | Hot Spot | Z-Index | Close Button Policy | Sound & Length Policy | 3rd Party Vendors Accepted | ACCECPTABLE RECRUITMENT METHODS | UNACCEPTABLE RECRUITMENT METHODS | Lead Time | ||
56 | Banners | 300x250 or 728x90s and mobile 320x50 or 300x250 | 50KB | 1 | Survey company | 15 secs max | DFP is fully compatible with ActionScript 3.0 | 3 loops | 18 FPS | Up to Flash version 11 | N/A | GIF/JPEG, Flash (up to Flash version 11) or Third Party Ad Tags - Javascript or Iframe tags | Yes | n/a | No Expandable Creatives | No Expandable Creatives | No Expandable Creatives | n/a | 728x90 = 401K or higher 300x250 = 399K or less | N/A | N/A | All approved Survey companys - Vizo, Comscore, Dimestore etc. | In-banner survey or Tile method (client's banner runs for 3 seconds, then survey banner rotates in, then client's banner rotates back) | Pop-Ups or Floating (Inline) Methods | 3 Business Days to QA and Traffic | ||
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58 | Flash File deliverables & Guidelines for DART for Publishers: All locally served Flash ads need to have a clicktag encoded rather than a hard coded click-thru command. The following code needs to be manually added to the .SWF file before the Ad is sent to Bleacherreport.com. Code must be added to a button on the outside layer (NOT a movie clip): on(release) { getURL(clickTAG,""_blank""); } SITE SERVED FLASH ADS: Ads created in CS3 must use AS2 or AS1. A flash (swf) file made with ActionScript 3 is not recommended because Adobe has not yet set a standard for how to code buttons in ActionScript 3, so ActionScript 3 clickTAGs are not guaranteed to work in every situation. | ||||||||||||||||||||||||||
59 | **Please ensure that all 3rd party tags and 1x1 tracking pixels are sent over in secure SSL format | ||||||||||||||||||||||||||
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61 | HTML5 Guidelines: | ||||||||||||||||||||||||||
62 | HTML5 compressed (.zip) file allowance includes all assets contained within an ad package, which would be displayed upon loading. Duplicate assets for high resolution displays are considered one asset in the ad package, contributing respectively to the overall file size.Includes HTML, images, CSS, JavaScript, font files, media and any other files which contribute to the ad display, zipped. | ||||||||||||||||||||||||||
63 | Adobe Flash Conventions: | ||||||||||||||||||||||||||
64 | The vendor should verify all items below before turning the creative over to the Turner Ad Operations team: | ||||||||||||||||||||||||||
65 | 1. Open the file locally and confirm that all animations work as expected and confirm that there are no console errors in Chrome Safari and Firefox | ||||||||||||||||||||||||||
66 | 2. Confirm the click-through works as expected in Chrome Safari and Firefox | ||||||||||||||||||||||||||
67 | 3. Make sure the click-through is in the correct format. Use the onclick event inside the href tag (to fix issues with the creative blanking out after clicking in Firefox): | ||||||||||||||||||||||||||
68 | Common issues: | ||||||||||||||||||||||||||
69 | 1. Click-through URL must use the onclick event or the creative will break after after clicking on the ad in Firefox. | ||||||||||||||||||||||||||
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71 | Ratings Compliance | ||||||||||||||||||||||||||
72 | An MPAA rating is required for all display banners/video ads for movies and TV Series. | ||||||||||||||||||||||||||
73 | An ESRB rating is required for all display banners/video ads for games. | ||||||||||||||||||||||||||
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