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ABCDEFGHIJ
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XX Amazing Product
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Vision
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Business Objective
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Key Metrice.g. conversion to database, conversion to sales, referral
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Key Metric
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Key Metric
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Assumptions Validation MethodHypothesisRisk to successConfidence Level Notes
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A statement of something that we think is true based on observationse.g. media testing, usability testing, onsite testing, tech investigation, landing page tests etc.Designed to test assumptions, stating what you plan to change and the impact you expect to see from that change.Low riskMedium confidence
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High riskLow confidence
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Medium riskHigh confidence
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High riskLow confidence
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High riskLow confidence
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High riskLow confidence
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High riskLow confidence
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High riskLow confidence
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