Local SEO Audit Template
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ABCDEFG
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Current Company Information
Provided Information
Google My Business Information
Proposed Change
NotesAdvanced
2
Company NameThis should be the company name as they want it displayed. This should never change.GPS Coordinates
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Address Line 1This should be the companys full address as displayed on their Google My Business Page
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Address Line 2This address line should be reserved for the Suite Number or Unit Number
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CityThe city the business is located in
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StateThe state the business is located
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ZipThe Zip Code for the business
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Local Phone NumberThe primary published local phone number for the business
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Fax Number
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Other Phone Numbers UsedOther phone numbers they use that are published (for tracking later)
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800 Phone NumberAny 800 numbers the company publishes and uses
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Business CategoriesThese should be the Google My Business Categories
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Domain NameThe root domain name for their website
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Landing Page for LocationThe landing page for their Google My Business page if they have it
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Business HoursTheir business hours
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Company Description (Short)A short description of their business (Unique content 1-2 sentences)
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Company Description (Long)A long description of their business (Unique content)
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Company Email AddressThe public contact email address for the company
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Google My Business URLThe URL for their Google My Business Page
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Google My Business UsernameThe Username they use to login to Google My Business
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Google My Busineess Password
The Password they use to login to Google My Business
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Twitter URLThe URL for the company Twitter page
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Facebook URLThe URL for the company Facebook Page
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Owners NameThe company owners name
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Older Business Information
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Old Company Name 1
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Old Company Name 2
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Old Phone Number 1
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Old Phone Number 2
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Old Address 1
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Old Address 2
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Old URL
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Old Fax Number
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Alarm Phone Number
Pro Tip: We can use this to search for possible wrong NAP variants as sometimes its published
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