Local SEO Audit Template

	A	B	C	D	E	G
1	Current Company Information	Provided Information	Google My Business Information	Proposed Change	Notes	Advanced
2	Company Name				This should be the company name as they want it displayed. This should never change.	GPS Coordinates
3	Address Line 1				This should be the companys full address as displayed on their Google My Business Page
4	Address Line 2				This address line should be reserved for the Suite Number or Unit Number
5	City				The city the business is located in
6	State				The state the business is located
7	Zip				The Zip Code for the business
8	Local Phone Number				The primary published local phone number for the business
9	Fax Number
10	Other Phone Numbers Used				Other phone numbers they use that are published (for tracking later)
11	800 Phone Number				Any 800 numbers the company publishes and uses
12	Business Categories				These should be the Google My Business Categories
13	Domain Name				The root domain name for their website
14	Landing Page for Location				The landing page for their Google My Business page if they have it
15	Business Hours				Their business hours
16	Company Description (Short)				A short description of their business (Unique content 1-2 sentences)
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19	Company Description (Long)				A long description of their business (Unique content)
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22	Company Email Address				The public contact email address for the company
23	Google My Business URL				The URL for their Google My Business Page
24	Google My Business Username				The Username they use to login to Google My Business
25	Google My Busineess Password				The Password they use to login to Google My Business
26	Twitter URL				The URL for the company Twitter page
27	Facebook URL				The URL for the company Facebook Page
28	Owners Name				The company owners name
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32	Older Business Information
33	Old Company Name 1
34	Old Company Name 2
35	Old Phone Number 1
36	Old Phone Number 2
37	Old Address 1
38	Old Address 2
39	Old URL
40	Old Fax Number
41	Alarm Phone Number				Pro Tip: We can use this to search for possible wrong NAP variants as sometimes its published