2023-07 - User Testing - Raw Data

	A	B	C	D	E	G	H	I	J	K	M	N	O	P	Q	S	T	U	V	W	Y	Z	AA	AB	AC	AE	AF	AG	AH	AI
1	Name/Persona	Kipras (Lina)				Name/Persona	Alan (Sebastian)				Name/Persona	Joram (Sebastian)				Name/Persona	Anvesh (Hans)				Name/Persona	Diana (Lisa)				Name/Persona	Camilla (Lisa)
2	Pre-qualifying Questions					Pre-qualifying Questions					Pre-qualifying Questions					Pre-qualifying Questions					Pre-qualifying Questions					Pre-qualifying Questions
3	What is your attitude toward coffee on a scale from 1-5 (caffeine supply to pleasure)?	5 (for caffeine but more on the ritual side, with friends or reading a book)				What is your attitude toward coffee on a scale from 1-5 (caffeine supply to pleasure)?	5 serious hobby				What is your attitude toward coffee on a scale from 1-5 (caffeine supply to pleasure)?	5				What is your attitude toward coffee on a scale from 1-5 (caffeine supply to pleasure)?	Weekend pleasure. during the week				What is your attitude toward coffee on a scale from 1-5 (caffeine supply to pleasure)?	5. Worked as a Barista for 1-year Loves coffee and is a big hobby Did a coffee course in Japan				What is your attitude toward coffee on a scale from 1-5 (caffeine supply to pleasure)?	4 doesn't care about coffee as much as the experts. Doesn't think she is an expert
4	What kind of coffee setup do you have from 1-5 1 - instant/capsules 2 - anything without a grinder 3 - anything with a manual or a basic electric grinder 4 - anything with better grinder 5 - espresso machine / high-end grinder	2 (mokka, aeropress, no grinder)				What kind of coffee setup do you have from 1-5 1 - instant/capsules 2 - anything without a grinder 3 - anything with a manual or a basic electric grinder 4 - anything with better grinder 5 - espresso machine / high-end grinder	1-5 depends on the day and on time v60 grinder etc. Has everything				What kind of coffee setup do you have from 1-5 1 - instant/capsules 2 - anything without a grinder 3 - anything with a manual or a basic electric grinder 4 - anything with better grinder 5 - espresso machine / high-end grinder	4 (V60, aeropress, french press + Fellow Grinder)				What kind of coffee setup do you have from 1-5 1 - instant/capsules 2 - anything without a grinder 3 - anything with a manual or a basic electric grinder 4 - anything with better grinder 5 - espresso machine / high-end grinder	3 1 or 2 cups a day				What kind of coffee setup do you have from 1-5 1 - instant/capsules 2 - anything without a grinder 3 - anything with a manual or a basic electric grinder 4 - anything with better grinder 5 - espresso machine / high-end grinder	5				What kind of coffee setup do you have from 1-5 1 - instant/capsules 2 - anything without a grinder 3 - anything with a manual or a basic electric grinder 4 - anything with better grinder 5 - espresso machine / high-end grinder	1 now before french press but go out a lot for coffee coffee in a bag, cold brew is going to invest in a coffee machine expresso machine
5	How much do you spend (roughly) per month on coffee at home?	10 EUR				How much do you spend (roughly) per month on coffee at home?	Buys tea and coffee. Drinking tea and coffee with freinds in Croatia is a big thing 100euro. 3 to 5 a day of coffee				How much do you spend (roughly) per month on coffee at home?	gets his beans for free but if had to pay, 60 EUR				How much do you spend (roughly) per month on coffee at home?	20-30 euros				How much do you spend (roughly) per month on coffee at home?	150 euro 150 gram package				How much do you spend (roughly) per month on coffee at home?	Winter more at home summer at coffee shop 100-150 euro
6	"How much do you drink from from 1-5 "	5				How much do you drink from from 1-5					How much do you drink from from 1-5	4 (2 brews/day)				How much do you drink from from 1-5	1 or 2 cups a day				How much do you drink from from 1-5					cups per day	2
7	Sum					Sum					Sum					Sum					Sum					Sum
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10		Section	Positive	Negative	Comments ideas		Section	Positive	Negative	Comments ideas		Section	Positive	Negative	Comments ideas		Section	Positive	Negative	Comments ideas		Section	Positive	Negative	Comments ideas		Section	Positive	Negative	Comments ideas
11		Welcome	Simple, knew what the buttons mean and where they would lead to				Welcome	likes the hot new coffee.	Small font, thinks to design buttons side by side less text more pitcures	Add a picture of the new coffee colour code coffees e.g. some are sweet which could be purple one button only or side by side A separate area for find your coffee Look out for accessibility		Welcome	Looks straightforward, clear Category section depending on how you brew		Would click on all coffees immediately to see what we offer. This would help decide if it's worth exploring more. Assumed he would find gear in sets and gifts or burger menu. To all coffees: expects to see Origin, roaster, type of roast, packaging size, doesn't care about pictures of a producer. Seeing the range (that it's not just 1-2 coffees), delivery speed, price, how easy it is to place an order.		Welcome	Would go straight to buy coffee. Would go to expresso looks for strength of coffee a strength and price	Doesn't know what "espresso" means			Welcome	All coffees knows her coffee, not an expert, but would find a quiz (find you coffee) very useful would go straight to view all the coffee beans	Not sure what espresso means would think that espresso is just the drink	Roaster and filters Would want a shortlist of coffee beans under find my coffee		Welcome	likes the help find your coffee. Likes to be guided her on taste not always sure what she should buy	not sure about the menu bar and naming
12		Coffee highlights	Finds coffee sexy here Knows he can search for the coffee Looks at the best seller, that is the best. Would look at what others would buy	Too much information Would not trust or look at the recommendations Would not believe the recommendations to be true	coffee quality pictures Would search for coffee by country. He loves Brazilian and Kenya coffee. Would like to see coffee listed by country Would like hear a story about the plantation etc		Coffee highlights	Coffee of the Month is more of a story. Bestsellers	Weekly recommendations.changes to many Summer coffees is too much info just keep it to coffee of the month	Scoring filter for coffee, Filters for fruitiness, bitter. natural Tell a story about the coffee. Producer of the coffee Fun facts about coffee What kind of coffee are you looking? Home/cold brew. How to make it?		Coffee highlights			N/A		Coffee highlights					Coffee highlights	Would have the "Bestsellers" coffee first	Would think the recommendations are just what you (60beans) want to sell			Coffee highlights	Likes bestsellers	Hot new coffee. not sure what to do with it. Maybe more info not sure about the recommendation wouldn't know what the coffee is about not enough info Wouldn't trust the recommendations	An influencer to recommend the coffee. not just a list. Would trust the influencer's recommendations and not that of the 60beans team Recommendation for a situation. e.g. coffee for the afternoon or for reading a book e.g. Like wine and cheese e.g. The wine you would drink at night
13		Summer Coffees					Summer Coffees					Summer Coffees			N/A		Summer Coffees					Summer Coffees	Likes that would expect to have beans, something fruity and cold				Summer Coffees
14		Taste Profile	Likes the taste profile would assume there 3-10 questions to answer. Would like a simple overview of 'his coffees' with a Buy now button	Was unsure if the summer coffees are nutty and chocolaty	Would have a better visual split the summer coffees and the nutty section		Taste Profile					Taste Profile			N/A		Taste Profile	Like the filters and the flavours, would use them as a guide		Source of the coffee / Coffee beans Use flavours for the filter		Taste Profile		Is complicated, and doesn't fit with the summer coffee Thinks the nutty and fruity relate to the Summer coffee. Not a clear divide between the 2	Filters of coffee - Taste/flavour - Country of origin - Roaster grade - Equipment This could be in the menu Have information in a slider e.g. summer coffees at the start		Taste Profile	Like the filters and what coffee is best for a certain occasion		Taste filters are so useful in the US the coffee was really dark which she didn't like Is the coffee good with milk? a taste advisor a bit more help with the filters
15		Europe's roasters Why 60beans Feedback	Likes Europe roasters, Would like to explore and know what coffee are in Europe. Likes the marketing text		Maybe move the marketing up in the page.Formed your opinion, about the company, then know about the coffee		Europe's roasters Why 60beans Feedback	Could add the story. If 60beans were an aggregator for the best coffees in Europe Likes marketing is enough for him. Have it either at the start or the very bottom of the page				Europe's roasters Why 60beans Feedback	This is way cooler. Hooked! Understands very quickly and clearly what we do.		Can quickly spot a couple of roasters he knows and likes, he'd be interested.		Europe's roasters Why 60beans Feedback					Europe's roasters Why 60beans Feedback	Like the Europe finest roaster It makes 60beans more valid and trustworthy Builds trust in the brand				Europe's roasters Why 60beans Feedback	The filter are great so you don't need to scroll through all 300 coffees, and it helps you make the decsiosn to narrow it down	It would be good to scroll through the roasters if you were an expert it would mean something. If you're not an expert its not really relevant as I wouldn't know any of them
16		More than coffee Newsletter					More than coffee Newsletter					More than coffee Newsletter					More than coffee Newsletter					More than coffee Newsletter					More than coffee Newsletter
17		Blog		No sure what the blog is. Would not look at the blog			Blog					Blog			N/A		Blog					Blog			Would recommend using influencers Would use them and videos to show people how to brew coffee and how to prepare coffee like an expert		Blog
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19	Closing Questions					Closing Questions					Closing Questions					Closing Questions					Closing Questions					Closing Questions
20	What was the most useful information here to make a decision?	- Bestsellers - The taste finder - Coffee Origin				What was the most useful information here to make a decision?	N/A				What was the most useful information here to make a decision?	People (festivals, barista friends)				What was the most useful information here to make a decision?					What was the most useful information here to make a decision?	All coffees.Your own coffee				What was the most useful information here to make a decision?	60beans offers coffee from lots of different places and a wide range		The website is too long and too many scolls
21	If you had a magic wand and money was no object, is there anything you would change or add.	Working with Bonanza: show who you are working with, partnering with				If you had a magic wand and money was no object, is there anything you would change or add.	One-click to buy. with Apple pay				If you had a magic wand and money was no object, is there anything you would change or add.	Seeing very clearly we have roasters not just from Berlin			Did expect them to come in one delivery. Is okay if they come in separate deliveries, as long as there is a warning beforehand.	If you had a magic wand and money was no object, is there anything you would change or add.	Quality coffee and imagery				If you had a magic wand and money was no object, is there anything you would change or add.	Sliders what milk goes with coffee				If you had a magic wand and money was no object, is there anything you would change or add.	influencers, tastemakers, and video Emma Chamberlin How can you make coffee etc
22	Where do you find info about coffee?	people/Barista freinds				Where do you find info about coffee?	N/A				Where do you find info about coffee?					Where do you find info about coffee?	Not really looking, doesn't research				Where do you find info about coffee?	youtube (Joshua Weissman), google (cafe latte)				Where do you find info about coffee?	Youtube, freinds, some from coffee shops. a bit from everywhere
23	Annual household income (optional)	"tragically poor"				Annual household income (optional)	Assume High				Annual household income (optional)	30k EUR				Annual household income (optional)	60k				Annual household income (optional)	Student				Annual household income (optional)	170k
24	Age	24				Age	Assume c.a. 40				Age	30				Age	Mid 30s				Age	early 20s				Age	32
25	Gender	Male				Gender	Male				Gender	Male				Gender	Male				Gender	Female				Gender	Female
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