A | B | C | D | E | F | G | H | I | K | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | AA | ||
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1 | Website | group member | Industry | Unique brand value | Variability of products | Visual design of website | Visual design of brand | Key product promotion | Website accessibility | Other notes | Paid Search | Bounce rate | Main source | Page per visit | ||||||||||||
2 | https://www.skateboardstickers.com/ | Kefan | Sticker | 2/3 Stickers specifically for skateboards, vibrant color schemes | 3/3 100+ categories of stickers & other skateboard-related merch | 2/3 Crowded, a little messy, visual hierarchy not so clear. But the color schemes definitely matches its positioning. | 1/3 Not so much done in terms of branding except the logo | 2/3 1. Have a quick view option to zoom in the sticker details on the listing page without going deeper to the detail page. 2. Each sticker product has a roughly 4-line description about the detail page about the story behind its design. 3. Too many categories feel overwhelming. | 1/3 Rarely | 25% | 39% | paid search | 8 | |||||||||||||
3 | https://www.pipsticks.com/pages/about | Kefan | Sticker | 3/3 1. Lots of branding images, elements, gifs that align with the branding. They even have a downloadable Sticker Manifesto on "About Us" page 2. has subscription plans up front, super big | 3/3 71 pages of sticker products | 2.5/3 Homepage is colorful, just like their sticker products. The sticker listing page is clean and organized. | 1.5/3 The brand itself is not as memorable as their colorful stickers, the logo is made of the letter "P" (their brand initial) and in black and white only. | 2/3 highlight "the ultimate sticker gift" and "bestsellers" on homepage, but at the very bottom | 1/3 too many saturated colors | 18% | 41% | organic search | 5 | |||||||||||||
4 | https://gumroad.com | Alison | e-commerce | 3/3 anyone can earn their first dollar online | 3/3 it's an open platform for sellers, so very broad selection of products | 2/3 flashy, very colorful with a coherent style, definetly has character but a little hard on the eyes. The landing page does not promote any actual products - more for sellers instead of shoppers | 3/3 very memerable visual design style throughout the site | 1/3 has one row of curated products for category page | 2/3 | 30% | 51% | social: youtube | 4 | |||||||||||||
5 | https://society6.com | 13% | 53% | organic search | 5 | |||||||||||||||||||||
6 | https://bigmoods.com/ | Emily | Sticker, cards, candles | 1/3 Have a story but is very hidden. | 3/3 Lots of product in different categories. | 2/3 Clean, but some places are not so easy to read. Nice dropdown menu. Maybe too much categories, | 1/3 Don't really have specific design for branding. | 2/3 1. highlight all the new stuff with huge banners. 2. Show scratch with sales price, eye catchy. 3. Too much information on the home page, massive. | 1/3 Rarely have accessibility elements. | The top features used are images and reviews. | 4% | 60% | social: facebook | 3 | ||||||||||||
7 | https://www.stickermule.com/custom-stickers?utm_source=google&utm_medium=cpc&src=GOOG&cid=657485261&gad_source=1&gclid=Cj0KCQjwzZmwBhD8ARIsAH4v1gVnt2ElnJnoIkgcCN3KYT4SlrKJpCD9eVt_Co1joSNW_qkLRVNeLcsaAuRSEALw_wcB | Emily | Sticker, labels, packaging, t-shirts | 3/3 Custom printing that kicks ass. focusing on customization, don't have designed products. | 3/3 only have customize products, but in a wide range | 2.5/3 There's a design system used, but very simple. Easy to read and keywords are eye catchy | 2.5/3 They have a brand logo that fits the brand name. They use this logo everywhere. | 3/3 1. Use the headline"Kick ass" 2. highlight services that are free on the home page. 3. show cooperation with big companies. 4. Ask you to subscribe after you visiting the site for a while | 3/3 Easy to use the navigation. Everything is very clear. | The top features used are images and reviews. They have lots of branded organic searches. | 20% | 49% | paid search | 4 | ||||||||||||
8 | https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwi1rtD0tpqFAxV_S0cBHbDgC0gYABABGgJxdQ&ae=2&gclid=Cj0KCQjwzZmwBhD8ARIsAH4v1gVn05LygcjmqIct6CvKJP_MBqu3IzmuTzjHapgPYOQkg9rqHHONS3oaAqRkEALw_wcB&ohost=www.google.com&cid=CAESVOD2-KoLLwyjQ1wYUiK6fYYVmAwtlu-Vba-jlRFuSi9d2xLgWItGh_Gh2Ba13QVkRxHiCcKBOB_Av77cuu_S9THjZbzmA-sA1G2bSmcQfl7_dxEzdQ&sig=AOD64_2d_bdNFNdWsn8J_6RUryz8F4IdTw&q&adurl&ved=2ahUKEwibtsf0tpqFAxUsnokEHRIzA9AQ0Qx6BAgGEAM&nis=2&dct=1 | 44% | 43% | paid search | 4 | |||||||||||||||||||||
9 | https://www.uprinting.com/sticker-printing-b.html | 44% | 48% | paid search | 4 | |||||||||||||||||||||
10 | https://stickerapp.com/custom-stickers | Lori | Sticker | 3/3 for customized stickers for customers (B to B) | 3/3 provide various material for customize stickers | 2.5/3 Clean backgraound and easy to get to the next step of customizing the stickers but sometimes text heavy | 2/3 they don't have a strong branding but it's still okay because they just offer service for customization | 3/3 1.The quantity and quality with corresponding prices for stickers are very clear. 2. show different materials super clear | 2/3 | 35% | 41% | paid search | 11 | |||||||||||||
11 | https://www.redbubble.com/shop/stickers | Lori | Sticker + multiple printed stuff (clothes, phone case...) | 3/3 Give independent artists a meaningful new way to sell their creations | 3/3 provide various stickers based on different topic and artist | 2.5/3 Easy to browse and select the page you want to visit but sometimes it's a little bit text heavy because they show too many tags under the page | 1.5/3 they don't have a strong visual branding but their story is to support independent artists their logo is awful | 3/3 1. they cassify the stickers with different topic (ex. travel, animals...) 2. they also show what the stickers look like on the physical prouducts | 2/3 | 7% | 57% | organic search | 5 | |||||||||||||
12 | https://www.casetify.com/gadgets/sticker?DG=Accessories&D_Accessories=Sticker | Alison | Sticker + electronic acceseries | 2/3 A brand page on their mission of sustainability. the entry point is below featured products and social media posts, but it's a very elaborate page with data and a lot of visuals | 3/3 but just in terms of stickers it's limited 1/3 | 2/3 clean background + design, all visual emphasis on products(huge images), very packed drop-down menu | 3/3 brand identity comes through in product design (all products have the unique casify border) | 3/3 featured products with big visual representations; brand collaboration with different IPs to boost recognition, highlighted "NEW!" products in the drop down menu | 2/3 suffers from too many categories of products | 33% | 42% | paid search | 7 | |||||||||||||
13 | https://www.blanktag.co/ | Alison | Sticker | 3/3 "The cutest stickers ever", culturally conscious. has an about us page. Have a lot of external PR | 2.5/3 stickers that are relevant to different cartoons and event topics | 2/3 simple design with emphasis on products, categories a little confusing | 2/3 stickers kind of all have a coherent design style, not much other visual branding | 2/3 emphasis on IP-related collections, and popular items, but absolutely a waste of head banner space | hardly any | 2% | 47% | organic search | 5 | |||||||||||||
14 | https://lookhuman.com/ | Alison | Sticker+ shirts, accessories.. | 1/3 very hidden about page | 3/3 stickers that focus on themes, puns, humor.. | 2/3 a little crowded because product images have different colors+background+texts | 2/3 stickers kind of all have a coherent design style, not much other visual branding | 2/3 banner used for discount promo, promoted themes and a few priducts on the 1st page | hardly any | 28% | 59% | paid search | 4 | |||||||||||||
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