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Website Name: Alliance for International Reforestation
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Website URL: https://www.airguatemala.org/index.php
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HeuristicRating Comments
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Appearance/aesthetics: first impressions are important—they can make the difference between users staying or leaving your site
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Example321
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Primary goal or purpose is clear2Header message can be more informative. "choosing hope"
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Clean, simple design2smooshed hero page
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Pleasing color scheme1so many colors
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Appropriate use of white space1all units of information are touching
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Consistent design1
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Text and colors are consistent1
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Icons are universally understood2universal except mudslide is trees and family emergency
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Images are meaningful and serve a purpose3The images there serve a purpose, but could be laid out differently. Using a group photo in leui of the kid photo.
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Content: users are at your site for the content—make it easy for them to find and use your site
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Major headings are easy to understand3simple well understood
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Easy to scan2
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Minimal text/information presentedReduce text or have a "read more" option/ smaller font size
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Clear terminology; no jargon3
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Links are clear and follow conventions3
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Help is available on every page1Is this necessary for this website?
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Important content is above the fold2Have to scroll slightly to find more information on
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Search box is easy to identify and easy to use1No search option on site
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Navigation: make getting around your site easy and eliminate the user's guesswork
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Consistent navigation3No dropdown menus currently. Could include potential dropdowns for more information.
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Easy to identify your location on the site (breadcrumbs, headers, colors)Hover enlargement, change color to background on hover states. Color blind user-friendly
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Consistent way to return home3
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Limited number of buttons and links1
Too many links on pages. Need a "back to top" button or "Read more"
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Organization of information makes sense2Anchor links just scroll down to section, rather than instantly. TOC links
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Efficiency/functionality: following basic rules will keep user frustration to a minimum
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Website loads quickly3
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Custom 404 errors3
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Error messages are meaningful3
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Login is in upper-right corner of pageN/A
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Proper etiquette for links off site
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Contact information is easy to find3
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Login is easy to findN/A
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Hours are easy to findN/A
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No broken links3
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User knows the status of searchesN/A
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User knows if they are logged in/outN/A
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System supports undo and redoN/A
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Forms autofill and calculate when practical3
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