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Request #eComm Specialist/CampusBusiness Unit NameRequest DetailsDeadline to launchWho is your target audience?Describe each piece of content that will be dynamic.What data is the dynamic content based off of?Where does the data live?Name of your prepared email in Marketing Cloud
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Provide a brief summaryDescribe the data and provide the potential values. Include how often the values change.
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1AnschutzCU Anschutz PharmacyUsing dynamic content to build one email targeting different alumni class yearsJan-Feb 2023Alumni Classes of 2013, 2003, 1993, 1983, 1973, 1963Class photo & class year custom for years that end in 3. Generic photo and text for all others. 7 dynamic rules in totalDate degree awardedSalesforce/Marketing Cloud02 SOP Alumni Reunions Genrl
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2DenverCU Denver Alumni/AdvancementWhen sending an 'Giving Oppurtuinity' Email, I want to encourage folks to opt-back into 'Thank you' Emails. We keep hearing from donors that they do not know the impact of their donation, which we communicate under the 'Thank You' Email preference.Jan-Feb 2023Segmented donor populationsDefault=blank
When Thank You Emails = 0 show content block: Image on left with text on right: Ever wonder the impact of your dollar? Opt-back into Thank You emails you can hear cases like the following: REAL EXAMPLE		Thank You Emails = 0
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3BoulderCU Boulder A&S Communications Department
Using dynamic content to build customized birthday emails for A&S students
Jun-Jul 2024A&S StudentsHeader image corresponding to the age of the student
Birth dateSalesforce/Marketing Cloud
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