ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Supply
(Website)		DECAY ZONE�MATURE ZONE
2
3
Allintitle
4
HighHigh Supply - Low Demand
Keywords that were once trending, but now no longer the case
Too many website targeting the same low search volume keywords. This is the space to avoid		High Demand - High Supply
Competitive space where keywords here will usually have high search volume but they will also have high allintitle (more websites cater to the demand of users).
5
6
Good for: NoneGood for: Team with stronger SEO technical background & resources. Willing to put in efforts to compete for the keywords.
7
8
Suggestion: Avoid with all cost, because the outcome doesn't compensate for the resources taken.
Suggestion: Only choose keywords that has allintile below 100, anything higher than that means the competition is already quite high and it will only be worth it if it is compensated by exponentially higher search volume amount (very high demand)
9
Note: This one is simple and straigt forward. You should avoid this

Mentality: High Effort, Low Reward		Note: Keyword in these area seem already sucessfully proven, that many search volumes, many allintitle, and probably many sales already generated. Keyword in this category will potentially stay in this zone, or move to Decay Zone. Your SEO team also need to define which keyword will still on the interest, which keyword will not.

Mentality: High Effort, High Reward
10
Low OPPORTUNITY ZONECANDY LAND
11
12
13
Low Demand - Low Supply
Low competition space where keywords usualy have lower number of search volume but also low number of allintitle. 		High Demand - Low Supply
The most ideal space where keywords usually have high search volume but remain low in allintitle (Demand from users is high but there are very limited amount of websites that are targeting those keywords)
14
15
Good for: Team that has mass keywords catering strategy. You want to cover as many keywords as possible to build your expert status in the field. You also have the resources to back up your plan and a strong team to execute the list. Good for: All teams of shape and sizes. These are the most ideal keywords to have in your keywords research list, they are the niche of all niches and they will represent 70% of total search volume that goes to your website if you can rank well
16
17
Suggestion: Choose these keywords as 2nd layers in your keywords research strategy as they sometimes work wonder in longer term view as their results compounding over timeSuggestion: Find these keywords as soon as you’re determined on your niche. These should be the first step of keyword research as you ventures in your SEO planning, it will show you the deepest, most primal desires of your consumers. They are your blue ocean!
18
Note: Keyword in this zone typically in the early stage, that will later move into Mature Zone, or stay at this zone. It requires expertise of your SEO team to decide potential of these type of keyword to invest in.

Mentality: High risk, high reward		Note: This one also simple and straight forward, SEO these keyword should be top priority of the team

Mentality: Low Risk, High Reward
19
LowHighSearch Volume
20
Demand (Keyword)
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100