Facebook Image and Video Ad Specs
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FACEBOOK IMAGE AD SPECS
*To filter data select row 2,
click "Data" from the options above,
click "Filter views" in the dropdown,
and then click "Create new temporary filter view."
2
ChannelPlacementSingle Image Format Available?Carousel
Format Available?
Collection Format Available?
Lead Generation
Format Available?
Recommended
Aspect Ratio
All Accepted Aspect RatiosRecommended
Minimum Dimensions for Best Resolution
Minimum Allowed
Dimensions
Mobile or
Desktop
File TypeFile Size LimitNotes
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Facebook
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FacebookNews Feed 1:1
1.91:1 / 16:9 / 1:1 / 4:5 / 2:3 / 9:16
1080 x 1080px
Desktop: 476 x 249px
Mobile: 320px Width
BothJPG or PNGNo Limit9:16 and 2:3 aspect ratios will be masked to 4:5 on mobile.
5
FacebookNews Feed w/LinkYes
(Mobile Only)
1:11.91:1 / 16:9 / 1:11080 x 1080px
Desktop: 476 x 249px
Mobile: 320px Width
BothJPG or PNGNo Limit
-Donation ads, event ads, offer ads, and ads using stock images only support 1.91:1 image ratios
-Images smaller than 600x600px may display as a small image tile
6
FacebookRight Column w/Link16:9 or 1:1
1.91:1 / 16:9 / 1:1 / 4:5 / 2:3 / 9:16
1200 x 1200px
Desktop: 254 x 133px
DesktopJPG or PNGNo LimitOnly available with link
7
FacebookInstant Articles1:1
1.91:1 / 16:9 / 1:1 / 4:5 / 2:3 / 9:16
1200 x 1200pxNo info from FBMobileJPG or PNGNo Limit2:3 and 9:16 ratios may be masked to 4:5 ratio
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Facebook
Instant Article w/Link
1:11:11200 x 1200pxNo info from FBMobileJPG or PNGNo Limit
9
FacebookMarketplace1:1
1.91:1 / 16:9 / 1:1 / 4:5 / 2:3 / 9:16
1200 x 1200pxNo info from FBMobileJPG or PNGNo Limit9:16 aspect ratio may be masked to 2:3
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FacebookMarketplace w/Link1:11:11200 x 1200pxNo info from FBMobileJPG or PNGNo Limit
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FacebookStories
Yes
(3 Card Max.)
9:16
1.91:1 / 16:9 / 1:1 / 4:5 / 2:3 / 9:16
1080 x 1920px500px WidthMobileJPG or PNGNo Limit
-Visible for 5 seconds or until swiped away
-Leave 14% (250px) of the top and bottom for the profile icon and call-to-actions
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Messenger
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MessengerMessenger Inbox1:1
1.91:1 / 16:9 / 1:1 / 4:5 / 2:3 / 9:16
1200 x 1200px254 x 133pxMobileJPG or PNGNo Limit
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Facebook Messenger
Messenger Stories9:16
1.91:1 / 16:9 / 1:1 / 4:5 / 2:3 / 9:16
1080 x 1920px500px WidthMobileJPG or PNGNo Limit
-Visible for 5 seconds or until swiped away
-Leave 14% (250px) of the top and bottom for the profile icon and call-to-actions
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Instagram
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InstagramFeed4:5 (1:1 Carousel)1.91:1 / 16:9 / 1:1 / 4:51080 x 1350px500px WidthMobileJPG or PNGNo Limit
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InstagramStories9:161.91:1 / 16:9 / 1:1 / 4:5 / 9:161080 x 1920px500px WidthMobileJPG or PNGNo Limit
-Visible for 5 seconds or until swiped away
-Leave 14% (250px) of the top and bottom for the profile icon and call-to-actions
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Audience Network
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Audience Network
Native, Banner, +
Interstitial
Yes
(Not Banner)
9:16 (1:1 Carousel)
1.91:1 / 16:9 / 1:1 / 4:5 / 2:3 / 9:16
1080 x 1920px398 x 208pxBothJPG or PNGNo Limit
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Audience Network
Native, Banner, +
Interstitial w/Link
9:16 (1:1 Carousel)9:16 / 1:11080 x 1920px254 x 133pxBothJPG or PNGNo Limit
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Audience Network
Medium
Rectangle w/Link
1:11.91:1 / 1:11200 x 1200px254 x 133pxBothJPG or PNGNo Limit
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