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Use upcoming events and releases to engage and build your audience, and share how quality afterschool programs inspire kids to learn, keep them safe, and give parents peace of mind. We will update this calendar tool on the communications site regularly. Use it to help plan your communications. Share sample messages as is, or tailor for your state!
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January 2023
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Natl Mentoring Month
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Content themes: Goal: Meet & educate newly elected policymakers; New tools for afterschool; AA3PM Native American Communities
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Take Action:
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• Introduce afterschool and your network to newly elected policymakers
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• Write a blog, newsletter article, social post or share a story on the themes above,
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Promote:
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• Program Toolbox
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• Aim High application
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Note: Share out stories from afterschool mentors in your program, or encourage youth to share out how an afterschool mentor has made an impact on their life!
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February 2023
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Black History Month
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Content themes: “I Love Afterschool” Valentine's Campaign
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Feb 1
Aim High application closes
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Feb 14
I Heart Afterschool social campaign
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Feb 20President's Day
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Take Action:
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• Encourage parents to write Letters to the Editor to their local newspapers on afterschool
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• Share social media posts from parents, kids, staff, and teachers using the sentence starter “I love afterschool…”
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Conferences/Events:
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Note:
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March 2023
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National Nutrition Month; Women's History Month; "3to6" Day (3/26) Youth Art Month
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Take Action:
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• Encourage programs to host site visits for their Congressional representatives while they're home on recess
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• Share resources for programs on supporting healthy eating and afterschool meals
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•        Engage field in contacting leaders on 3/26, a day to remind lawmakers of the importance of afterschool programs 3to6 for kids and families
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Conf/Events:
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National Afterschool Association March 19-22
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Afterschool Professionals Appreciation Week March 19-22
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April 2023
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National Library Week (4/23-4/29)
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Content themes: Advocacy
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Take Action:
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• Encourage parents to write Letters to the Editor to their local newspapers on afterschool
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• Encourage programs to host site visits for their Congressional representatives while they're home on recess
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• Share social media posts from parents, kids, staff, and teachers with Congressional representatives
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Conf/Events
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Note:
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May 2023
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National Physical Fitness & Sports Month, Mental Health Awareness Month
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Content themes: Healthy eating & physical exercise in afterschool, "thanks for a great school year,"
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Take Action:
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• Encourage parents to write Letters to the Editor to their local newspapers on afterschool
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• Share social media posts from parents, kids, staff, and teachers engaging in physical exercise in afterschool
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Engagement Opportunity:
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Conf/Events
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June 2023
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Appropriations, Summer Learning/Summer Slide
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Content themes: #SummerLearning, summer slide
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Take Action:
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• Encourage parents, educators to write Letters to the Editor to their local newspapers on summer learning
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• Share social media posts from parents, kids, staff, and teachers engaging in physical exercise and learning in summer programs
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• Share resources for communities on summer learning programs
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Events/Conf:
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Note:
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July 2023
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Summer Learning Week (July 10-14)
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Content themes: Summer Learning Week, Parks & Rec Month