Content Calendar Worksheet
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As a note: This document should be iterative, so it should be shared among people who are working on content and updated regularly. It shouldn't be downloaded or printed, because it will need to be changed. Instructions for sharing (if you use google drive): To use this document, click "File" and "Make A Copy" and rename and save the document to your google drive. Instructions for sharing (if you don't use google drive): download this document as an excel file (.xlsx) and upload it to wherever your organization does shared work as a sheet or excel.
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[Your org] Content Calendar
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SEND DATE/TIMINGObjectiveDESCRIPTIONTypeMessenger/SenderCTASEGMENTDRAFT LINKApproverNOTES (i.e. email send time/schedule, creative needed, etc)
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When will this content be shared with your community?What is the purpose of this content (in 1-3 words)?What will this content include? What will the substance of this content be?Will this be an email or posted to a social media platform?Who is this message coming from? Will it be from the organization generally or from a specific sender? If a sender, who?What is this content's Call to Action? What exactly are you asking your community to do?Who are you sending this content to? Your full list? Members of a specific group? A specific geo location?Place a draft link in here Who will be signing off on this content before it is posted or sent? (Note: this person should be staff ideally)Anything else that you want to convey or note?
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7-SepIntroductionIntroduce census work, importance of counting, upcoming census workTweetOrganization handle - no signerCommit to getting counted and follow us hereFull list
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