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Reseller Strategy Plan
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Focus AreaGoal TemplateDetailsInitial ValueTarget ValueUnitStart dateDeadlineOwner
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Increase ProfitabilityObjective:Increase Reseller Sales---1/1/202512/31/2025Joe Briggs
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Action:Increase promotional campaigns---1/1/202512/31/2025Jane Smith
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KPI:Increase reseller sales by 20%1012%1/1/202512/31/2025-
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Objective:Lower Costs---1/1/202512/31/2025-
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Action:Improve reseller processes---1/1/202512/31/2025-
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KPI:Decrease operational costs by 10%2018$1/1/202512/31/2025-
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Improve Customer SatisfactionObjective:Increase Customer Retention---1/1/202512/31/2025-
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Action:Improve customer service---1/1/202512/31/2025-
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KPI:Decrease customer call time by 10%6054Seconds1/1/202512/31/2025-
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Objective:Increase Customer Upselling---1/1/202512/31/2025-
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Action:Leverage cross-selling---1/1/202512/31/2025-
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KPI:Increase customer upsells by 10%56People1/1/202512/31/2025-
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Increase Market AwarenessObjective:Increase Brand Visibility---1/1/202512/31/2025-
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Action:Increase digital marketing---1/1/202512/31/2025-
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KPI:Increase website visits by 10%10001100People1/1/202512/31/2025-
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Objective:Increase Word-of-Mouth---1/1/202512/31/2025-
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Action:Improve customer feedback---1/1/202512/31/2025-
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KPI:Increase customer referrals by 10%2022No unit1/1/202512/31/2025-
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