Sample Timeline Event Marketing.xlsx
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
MARKETING & PR TIMELINEDEADLINEOWNERSTATUSNOTES
2
3
PRE-ANNOUNCEMENT
4
Set public announcement date5 Months Out
5
Finalize pricing -- 2-day; 1-day
5 Months Out
6
Begin Design Work (planning for visual identity, materials, etc…)
5 Months Out
7
Prepare conference website4 Months Out
8
Set up Eventbrite.com, Brownpapertickets or other ticket processor4 Months Out
9
Social Media: Follow & Like all speakers
3.5 Months Out
10
Public announcement3.5 Months Out
11
set earlybird deadline?3.5 Months Out
12
press release3.5 Months Out
13
new web copy3.5 Months Out
14
draft email copy3.5 Months Out
15
build emails3.5 Months Out
16
facebook / twitter3.5 Months Out
17
email to encourage speakers to announce / share3.5 Months Out
18
19
POST-ANNOUNCEMENT
20
Daily social media
Ongoing
21
Respond to emails and buzz
Ongoing
22
Cultivate early registrants as evangelists and ambassadors
Ongoing
23
Draft & shoot video teaser3.5 Months Out
24
contract with videographer
25
draft script
26
schedule & shoot
27
complete editing
28
Produce print & digital collateral
3.5 Months Out
29
draft copy
30
web ads
31
postcards
32
posters
33
banners
34
print ads
35
email list share with local orgs
36
underwriting on local public media
37
Track coverage of announcement
Ongoing
38
Identify opportunties to table/promote at other people's events3.5 Months Out
39
40
3 MONTHS OUT
41
Email to Partner Organizations and their Lists3 Months Out
42
Attendee and Early Reg Engagement
3 Months Out
43
Second Round of Emails to Your List3 Months Out
44
Sponsor Announcements
3 Months Out
45
Roll Out Ads on Your Own Site
3 Months Out
46
Pursue Creative Marketing and Sponsor Partnerships3 Months Out
47
(Example) Whole Foods - food sponsor for the event
48
400 bags with EVENT NAME on them
49
Cookies and Coffee tabling at store
50
Whole Foods includes Event in Email to Shoppers
51
Partnership with Local Bookstore
3 Months Out
52
53
2 MONTHS OUT
54
Third Round of Emails to Your List2 Months Out
55
Begin Facebook post promotion
2 Months Out
56
Continue List Share with Partners
2 Months Out
57
Host social media events with speakers to build buzz
2 Months Out
58
Fourth Round of Emails to Your List
2 Months Out
59
Close or Extend Early Bird Deadline
2 Months Out
60
Plan to Have Full Program Ready to Announce & Post Online
2 Months Out
61
Consider Special Ticket Offers (buy 2 get 1 free)
62
63
1 MONTH OUT
64
Fifth Round of Emails to Your List1 Month Out
65
Activate as Many Partner Emails as Possible
1 Month Out
66
Update Website Weekly
1 Month Out
67
Create social media materials (images, videos) to share online
1 Month Out
68
Sixth Round of Emails to Your List1 Month Out
69
Use Giveaways with Partners and Media to Build Buzz
1 Month Out
70
Flood the Zone with Ads (online and off)
1 Month Out
71
Line Up Media Interviews on Morning Shows, etc…
2 Weeks Out
72
Regular Emails in the 2 Weeks Leading Up to the Event
2 Weeks Out
73
Develop post-conference survey2 Weeks Out
74
Create venue signage2 Weeks Out
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...
 
 
 
Timeline
Sheet2