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Fixed valueDec 2023Jan 2024Feb 2024Mar 2024Apr 2024May 2024Jun 2024Jul 2024Aug 2024Sep 2024Oct 2024Nov 2024Dec 2024Value checker
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Acquisition during the month - Paid Referral
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% Learners that start invitation flow20%
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Invitation flow completion rate80%
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# Invitations per inviter4.2
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% Recipients that open the invitation70%
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% Recipients that click the invitation20%
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% Recipients that finish the signup flow45%
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The signups are distributed the following way:
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...signed up to Basic80%
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...signed up to Professional18%
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...signed up to Premium2%
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Total Learners18,35211,7939,3647,9696,9746,2235,6585,2404,9394,7334,6004,5274,499TRUE4,499
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% Learners that start invitation flow3,6702,3591,8731,5941,3951,2451,1321,048988947920905900TRUE900
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Invitation flow completion rate2,9361,8871,4981,2751,116996905838790757736724720TRUE720
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# Total Invitations12,3337,9256,2935,3554,6864,1823,8023,5213,3193,1803,0913,0423,024TRUE3,024
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# Recipients that open the invitation8,6335,5484,4053,7493,2802,9272,6612,4652,3232,2262,1642,1292,117TRUE2,117
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# Recipients that click the invitation1,7271,110881750656585532493465445433426423TRUE423
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# Recipients that finish the signup flow...777499396337295263240222209200195192190TRUE190
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...signed up to Basic622399317270236211192177167160156153152TRUE152
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...signed up to Professional140907161534743403836353434TRUE34
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...signed up to Premium161087655444444TRUE4
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If they sign up for a paid plan, then both learners are instantly paid a referral bonus of 50$
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Customer Acquisition Cost$100$100$100$100$100$100$100$100$100$100$100$100$100TRUE$100.00
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Acquisition during the month - Paid Search
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Total Ad Budget$95,000$100,000$105,000$110,000$115,000$120,000$125,000$130,000$135,000$140,000$145,000$150,000$155,000
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Cost per Click (CpC)$2.70$2.70$2.70$2.70$2.70$2.70$2.70$2.70$2.70$2.70$2.70$2.70$2.70
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Ad CTR on Google3.14%
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% Landing page visitors that start the signup flow10%
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% Landing page visitors that complete the signup flow...25%
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...signed up to Free65%
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...signed up to Basic25%
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...signed up to Professional9%
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...signed up to Premium1%
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Number of Clicks35,18537,03738,88940,74142,59344,44446,29648,14850,00051,85253,70455,55657,407TRUE57,407
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# Landing page visitors that start the signup flow3,5193,7043,8894,0744,2594,4444,6304,8155,0005,1855,3705,5565,741TRUE5,741
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# Total Landing page visitors that complete the signup flow8809269721,0191,0651,1111,1571,2041,2501,2961,3431,3891,435TRUE1,435
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...signed up to Free572602632662692722752782813843873903933TRUE933
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...signed up to Basic220231243255266278289301313324336347359TRUE359
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...signed up to Professional7983889296100104108113117121125129TRUE129
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...signed up to Premium991010111112121313131414TRUE14
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Credit Card Fees
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Stripe Charge - Percentage2.90%
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Stripe Charge - Flat$0.30
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Monthly Support Cost
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Support cost per month - Free$5.00
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Support cost per month - Basic$10.00
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Support cost per month - Pro$15.00
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Support cost per month - Premium$23.00
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Learner License Price / Month
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Free Tier$0.00
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Basic Tier$100.00
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Professional Tier$250.00
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Premium Tier$500.00
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Plan Upsell
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Free Tier Users85612,2841,0598448318588949319691,0061,0441,0811,119
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% Learners that are upsold higher plan50%4,2811,142529422415429447466484503522541560TRUE560
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% Learners that convert on upsell...20%856228106848386899397101104108112TRUE112
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...signed up to Basic80%6851838567666972747780848790TRUE90
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...signed up to Professional18%154411915151516171718191920TRUE20
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...signed up to Premium2%17522222222222TRUE2
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Basic Tier Users69616,5195,5084,6243,9393,4243,0402,7572,5522,4062,3082,2462,212
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% Learners that are upsold higher plan30%2,0881,9561,6521,3871,1821,027912827766722692674664TRUE664
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% Learners that convert on upsell...40%835782661555473411365331306289277270265TRUE265
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...signed up to Professional95%794743628527449390347314291274263256252TRUE252
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...signed up to Premium5%42393328242118171514141313TRUE13
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Professional Tier Users20372,5592,5242,3022,0431,8041,6031,4431,3191,2261,1591,1131,083
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% Learners that are upsold higher plan30%611768757690613541481433396368348334325TRUE325
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% Learners that convert on upsell - Premium5%31383835312724222018171716TRUE16
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Plan Downgrade
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Professional Tier Users20372,5592,5242,3022,0431,8041,6031,4431,3191,2261,1591,1131,0831,083
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% Learners that start the plan downgrade flow5%1021281261151029080726661585654TRUE54
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% Learners that complete the downgrade to Basic90%92115114104928172655955525049TRUE49
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Premium Tier Users7934312742001611371201091009489868585
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% Learners that start the plan downgrade flow40%31717210980645548434037363534TRUE34
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% Learners that complete the downgrade...90%2851559972584943393634323130TRUE30
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...signed up to Basic10%2916107654443333TRUE3
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...signed up to Professional90%2571408965524439353230292827TRUE27
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Plan Cancellation
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Basic Tier Users69616,5195,5084,6243,9393,4243,0402,7572,5522,4062,3082,2462,212
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% Learners that start plan cancellation flow20%1,3921,3041,102925788685608551510481462449442TRUE442
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% Learners that complete cancellation90%1,2531,173991832709616547496459433415404398TRUE398
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Professional Tier Users20372,5592,5242,3022,0431,8041,6031,4431,3191,2261,1591,1131,083
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% Learners that start plan cancellation flow45%9171,1521,1361,036919812721649594552522501488TRUE488
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% Learners that complete cancellation85%779979965880781690613552504469443426414TRUE414
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Premium Tier Users79343127420016113712010910094898685