ABCDEFGHIJKLMNOPQRSTUVWX
1
NameCategoryGenesisCustomProduct (+rental)Commodity (+utility)
2
UbiquityCharacteristicsRareSlowly increasing consumptionRapidly increasing consumptionWidespread and stabilisingb
3
CertaintyCharacteristicsPoorly understoodRapid increases in learningRapid increases in use / fit for purposeCommonly understood (in terms of use)
4
Publication TypesCharacteristicsNormally describe the wonder of the thingBuild / construct / awareness and learningMaintenance / operations / installation / featuresFocused on use
5
MarketGeneral PropertiesUndefined marketForming marketGrowing marketMature market
6
Knowledge managementGeneral PropertiesUncertainLearning on useLearning on operationKnown / accepted
7
Market perceptionGeneral PropertiesChaotic (non-linear)Domain of expertsIncreasing expectations of useOrdered (appearance of being linear) / trivial
8
User perceptionGeneral PropertiesDifferent / confusing / exciting / surprisingLeading edge / emergingCommon / disappointed if not used or availableStandard / expected
9
Perception in industryGeneral Properties
Competitive advantage / unpredictable / unknown
Competitive advantage / ROI / case examplesAdvantage through implementation / featuresCost of doing business / accepted
10
Focus of valueGeneral PropertiesHigh future worthSeeking profit / ROI?High profitabilityHigh volume / reducing margin
11
UnderstandingGeneral PropertiesPoorly understood / unpredictableIncreasing understanding / development of measures
Increasing education / constant refinement of needs / measures
Believed to be well defined / stable / measurable
12
ComparisonGeneral PropertiesConstantly changing / a differential / unstable
Learning from others / testing the water / some evidential support
Feature differenceEssential / operational advantage
13
FailureGeneral PropertiesHigh / tolerated / assumedModerate / unsurprising but disappointedNot tolerated, focus on constant improvementOperational efficiency and surprised by failure
14
Market actionGeneral PropertiesGambling / driven by gutExploring a "found" valueMarket analysis / listening to customersMetric driven / build what is needed
15
EfficiencyGeneral PropertiesReducing the cost of change (experimentation)Reducing cost of waste (Learning)Reducing cost of waste (Learning)Reducing cost of deviation (Volume)
16
Decision driversGeneral PropertiesHeritage / cultureAnalysis & synthesisAnalysis & synthesisPrevious experience
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100