Experiment Backlog

	A	B	C	D	E	F	G	H
1	Experiment Backlog			Hypothesis		Resources
2	Experiment Name	Status	Category	Metric	Prediction	Marketing	Engineering	Design
3	FB Ads - Targeting - Dayparting Beta	Idea	Acquisition	CPA {Facebook}	-18%	1/2 day	N/A	N/A
4	Email - Social Validation	Defining	Activation	Activation Rate	+2%	1 hour	1 day	1 day
5	Contact Import Scrubbing	Defined	Referral	CR on /invite	+10%	1 day	1 week	N/A
6	Homepage - Feature vs. Testimonal vs. Validation	Testing	Acquisition	CTR to /signup	+7%	2 days	3 days	1 week
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