ABCDEFGHIJKLMNOPQRSTUVWXYZAAABACADAEAFAGAHAIAJAKALAMANAOAPAQARASATAUAVAWAXAYAZBABBBCBDBEBFBGBHBIBJBKBLBMBNBOBPBQBRBSBTBUBVBWBXBYBZCACBCCCDCECFCGCHCICJCKCLCMCNCOCPCQCRCSCTCUCV
1
2
MARKETING BUDGET TEMPLATE
https://goo.gl/U61aqn
3
4
JANUARYFEBRUARYMARCHFIRST QUARTERAPRILMAYJUNESECOND QUARTERJULYAUGUSTSEPTEMBERTHIRD QUARTER SUMMARYOCTOBERNOVEMBERDECEMBERFOURTH QUARTER SUMMARYYEAR-END SUMMARY
5
SUMMARYBUDGETACTUALBUDGETACTUALBUDGETACTUALBUDGETACTUAL$ DIFFERENCE% DIFFERENCEBUDGETACTUALBUDGETACTUALBUDGETACTUALBUDGETACTUAL$ DIFFERENCE% DIFFERENCEBUDGETACTUALBUDGETACTUALBUDGETACTUALBUDGETACTUAL$ DIFFERENCE% DIFFERENCEBUDGETACTUALBUDGETACTUALBUDGETACTUALBUDGETACTUAL$ DIFFERENCE% DIFFERENCEBUDGETACTUAL$ DIFFERENCE% DIFFERENCECOMMENTS
6
TEAM/STAFF$10,000$9,000$8,000$7,000$6,000$5,000$24,000$21,000$3,00087.50%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$24,000$21,000$3,00087.50%
7
LOCAL MARKETING$9,000$8,000$7,000$6,000$5,000$4,000$21,000$18,000$3,00085.71%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$21,000$18,000$3,00085.71%
8
PUBLIC RELATIONS$8,000$7,000$6,000$5,000$4,000$3,000$18,000$15,000$3,00083.33%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$18,000$15,000$3,00083.33%
9
LEAD GENERATION$7,000$6,000$5,000$4,000$3,000$2,000$15,000$12,000$3,00080.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$15,000$12,000$3,00080.00%
10
SOCIAL MEDIA$6,000$5,000$4,000$3,000$2,000$1,000$12,000$9,000$3,00075.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$12,000$9,000$3,00075.00%
11
ADVERTISING$5,000$4,000$3,000$2,000$1,000$0$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
12
SALES CAMPAIGNS$4,000$3,000$2,000$1,000$0$5,000$6,000$9,000-$3,000150.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$6,000$9,000-$3,000150.00%
13
TRADE SHOWS$3,000$2,000$1,000$0$5,000$4,000$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
14
COMMUNICATIONS$2,000$1,000$0$5,000$4,000$3,000$6,000$9,000-$3,000150.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$6,000$9,000-$3,000150.00%
15
MISCELLANEOUS$1,000$0$5,000$4,000$3,000$2,000$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
16
OTHER CAT 1$0$5,000$4,000$3,000$2,000$1,000$6,000$9,000-$3,000150.00%$0$0$0$0$0$0$0$0$0$800$20$800$20$10$2,000$1,610$2,040-$430126.71%$0$0$0$0$0$0$0$0$0$7,610$11,040-$3,430145.07%
17
OTHER CAT 2$5,000$4,000$3,000$2,000$1,000$0$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
18
$60,000$54,000$48,000$42,000$36,000$30,000$30,000$30,000$0100.00%$0$0$0$0$0$0$0$0$0$800$20$800$20$10$2,000$1,610$2,040-$430126.71%$0$0$0$0$0$0$0$0$0$31,610$32,040-$430101.36%
19
20
JANUARYFEBRUARYMARCHFIRST QUARTERAPRILMAYJUNESECOND QUARTERJULYAUGUSTSEPTEMBERTHIRD QUARTEROCTOBERNOVEMBERDECEMBERFOURTH QUARTERYEAR END
21
EXPENSESBUDGETACTUALBUDGETACTUALBUDGETACTUALBUDGETACTUAL$ DIFFERENCE% DIFFERENCEBUDGETACTUALBUDGETACTUALBUDGETACTUALBUDGETACTUAL$ DIFFERENCE% DIFFERENCEBUDGETACTUALBUDGETACTUALBUDGETACTUALBUDGETACTUAL$ DIFFERENCE% DIFFERENCEBUDGETACTUALBUDGETACTUALBUDGETACTUALBUDGETACTUAL$ DIFFERENCE% DIFFERENCEBUDGETACTUAL$ DIFFERENCE% DIFFERENCECOMMENTS
22
TEAM/STAFF
23
HR/Acquisition$10,000$9,000$8,000$7,000$6,000$5,000$24,000$21,000$3,00087.50%$0$0$0$0$0$0$0$0$0$24,000$21,000$3,00087.50%
24
Staff Member 1$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
25
Staff Member 2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
26
Staff Member 3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
27
Staff Member 4$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
28
Staff Member 5$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
29
Staff Member 6$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
30
Staff Member 7$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
31
Benefits$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
32
Taxes$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
33
Other$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
34
$10,000$9,000$8,000$7,000$6,000$5,000$24,000$21,000$3,00087.50%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$24,000$21,000$3,00087.50%
35
36
LOCAL MARKETING
37
Print$9,000$8,000$7,000$6,000$5,000$4,000$21,000$18,000$3,00085.71%$0$0$0$0$0$0$0$0$0$21,000$18,000$3,00085.71%
38
In-Store$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
39
POP$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
40
Other$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
41
Other$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
42
$9,000$8,000$7,000$6,000$5,000$4,000$21,000$18,000$3,00085.71%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$21,000$18,000$3,00085.71%
43
44
PUBLIC RELATIONS
45
Public Events$8,000$7,000$6,000$5,000$4,000$3,000$18,000$15,000$3,00083.33%$0$0$0$0$0$0$0$0$0$18,000$15,000$3,00083.33%
46
Sponsorships$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
47
Press Releases$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
48
Webinars$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
49
Conferences$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
50
Client Events$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
51
Other$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
52
Other$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
53
$8,000$7,000$6,000$5,000$4,000$3,000$18,000$15,000$3,00083.33%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$18,000$15,000$3,00083.33%
54
55
LEAD GENERATION
56
SEO$7,000$6,000$5,000$4,000$3,000$2,000$15,000$12,000$3,00080.00%$0$0$0$0$0$0$0$0$0$15,000$12,000$3,00080.00%
57
Advertising$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
58
Google AdWords$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
59
Retargeting$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
60
Sponsorships$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
61
Other$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
62
Other$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
63
$7,000$6,000$5,000$4,000$3,000$2,000$15,000$12,000$3,00080.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$15,000$12,000$3,00080.00%
64
65
SOCIAL MEDIA
66
Twitter$6,000$5,000$4,000$3,000$2,000$1,000$12,000$9,000$3,00075.00%$0$0$0$0$0$0$0$0$0$12,000$9,000$3,00075.00%
67
Facebook$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
68
Pinterest$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
69
Instagram$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
70
Google+$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
71
LinkedIn$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
72
Other$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
73
Other$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
74
$6,000$5,000$4,000$3,000$2,000$1,000$12,000$9,000$3,00075.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$12,000$9,000$3,00075.00%
75
76
ADVERTISING
77
Online$5,000$4,000$3,000$2,000$1,000$0$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
78
Print$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
79
Outdoor$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
80
Radio$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
81
Television$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
82
Other$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
83
Other$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
84
$5,000$4,000$3,000$2,000$1,000$0$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
85
86
SALES CAMPAIGNS
87
Campaign A$4,000$3,000$2,000$1,000$0$5,000$6,000$9,000-$3,000150.00%$0$0$0$0$0$0$0$0$0$6,000$9,000-$3,000150.00%
88
Campaign B$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
89
Campaign C$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
90
Campaign D$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
91
Campaign E$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
92
$4,000$3,000$2,000$1,000$0$5,000$6,000$9,000-$3,000150.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$6,000$9,000-$3,000150.00%
93
94
TRADE SHOWS
95
Trade Show 1$3,000$2,000$1,000$0$5,000$4,000$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%
96
Trade Show 2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
97
Trade Show 3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
98
Trade Show 4$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
99
Trade Show 5$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
100
$3,000$2,000$1,000$0$5,000$4,000$9,000$6,000$3,00066.67%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$9,000$6,000$3,00066.67%