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Building your Plan
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Summary Tab:
A summary of the Bottoms Up Model in a more digestable format.
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Model Assumptions Tab:
Fill in the BLUE numbers in the Model Assumptions column. These will populate in the monthly assumptions columns.
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We recommend you start with your current results to get a baseline model.
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GTM Bottoms Up Model:
Add your headcount including ramp for your AEs and SDRs
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Everything else will populate based on your inputs from the Model Assumptions tab.
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Definitions
You can change these to whatever language you use internally.
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Visitors
Unique new visitors
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Sign ups
New product sign ups
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Contacts
A Contact in an accounts prospected for outbound
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MQL
Marketing Qualified Lead for inbound /plg leads
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SQL
Sales Qualified lead - qualified opportunities you add to your pipeline
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ACV
Average 1 year contract value
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