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Hi, I'm so happy you decided to join the challenge. This is the Founding Edition. I want aspiring founders to use it, tell me where they get stuck, and help me understand what needs improving before I sell the revised version. So I might talk to you after the challenge and ask for your feedback :-). Don't forget to follow me:
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https://www.linkedin.com/in/anna-dutkiewicz01/https://www.instagram.com/anna.larei
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MAKE A COPY OF THIS WORKBOOK.
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DON'T BUILD IT YET
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The 11-Step Business Idea Validation Workbook
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Choose your strongest business idea, turn your assumptions into a real experiment and make your next decision based on evidence.
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HOW THIS WORKBOOK WORKS
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PHASE 1 — CHOOSESteps 1–3 help you choose an idea that is worth testing and realistic for your current situation.
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PHASE 2 — TESTSteps 4–8 help you define your customer, identify your riskiest assumption and design a measurable experiment.
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PHASE 3 — LEARNSteps 9–11 help you collect evidence, analyse the results and decide whether to continue, pivot, stop or test again.
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This workbook will not validate your idea for you. Validation happens when you test your assumptions with real potential customers and observe what they actually do.
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THE EVIDENCE LADDER
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WEAK EVIDENCEMEDIUM EVIDENCESTRONG EVIDENCE
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• Friends say they like the idea• Email sign-up• Pilot agreement
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• People say they would probably use it• Completed survey• Preorder
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• Social media likes• Interview participation• Deposit
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• Positive comments• Request for more information• Letter of intent
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• Introduction to a decision-maker• Payment
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• Repeat usage
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BEFORE YOU START
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NoI understand that opinions are not the same as evidence
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NoI am willing to speak to real potential customers
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NoI will define success before running my experiment
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NoI will record negative evidence, not only positive feedback
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NoI am willing to change or abandon an idea if the evidence is weak
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YOUR PROGRESS
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STEPTAB NAMESTATUS
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101 Idea Brain DumpIN PROGRESS
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202 Idea ScorecardIN PROGRESS
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303 Reality CheckIN PROGRESS
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404 Your CustomerIN PROGRESS
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505 Your HypothesisIN PROGRESS
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606 Riskiest AssumptionIN PROGRESS
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707 Experiment DesignIN PROGRESS
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808 Success CriteriaIN PROGRESS
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909 Experiment TrackerIN PROGRESS
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1010 Data AnalysisIN PROGRESS
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1111 DecisionIN PROGRESS
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STEPS COMPLETED
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OVERALL COMPLETION %
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