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Content Calendar
(2 content pieces per month: industry/thought leadership pieces, and case studies)
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MonthTopic & Notes

*Note, these are general concepts/ideas, not blog titles.		Focused Keyword

*note: keywords were selected based off the following criteria: highly relevant to the niche, high impressions, opportunity to improve ranking.

&Marketing will also refer to "People Also Ask" questions and related search queries to further optimize for SEO		Comments/StatusMonthly Search Volume for Priority KeywordCost Per ClickKeyword Difficulty
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JanuaryWhat is the Best Inventory Management Software for Pool Businesses?best inventory management softwareWhat is the best inventory management program? What is a good app to keep track of inventory? Is Excel good for inventory? 2.4K$34.3159%%
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What is a Customer Database (Software)? Customer Database SoftwareWhat is the Best Customer Database Software, What is a Customer Database, How to Build a Customer Database, How to Manage Customer Database, Why Customer Database is Important, 880$38.0244%
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FebruaryEZ Shop Retail App Spotlightretail applicationN/A140$4.5541%
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Pollen in PoolPollen in PoolHow to Get Rid of Polen in Pool, What Does Pollen Look Like in a Pool, Can Pollen Cause Algae in a Pool, 390$026%
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MarchCompetition: https://www.getskimmer.com/blog/how-to-price-pool-services-to-maximize-profits-7-simple-stepsPricing Pool Service / Pool Service CostHow Much Does Weekly Pool Service Cost, How Much Does pool servict cost, 390$3.0247%
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A Guide to Customer Relationship Management for Small Businesscustomer relationship management for small businessWhat is CRM for small business? How do I find the best CRM software for my business? What is the easiest CRM to use?260$20.5864%%
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AprilWater Lab Integration (Capture Results; Upsell Products in Field), highlight Lamotte integrationpool water testing equipmentWhat is the most accurate way to test pool water? What do I need to test in pool water?50$0.7229%
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How Mobile Spa Software Boosts Customer ExperienceMobile Spa SoftwareHow do you use spa software?200n/a
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MayHow to Make Every POS Transaction as Quick and Easy as PossiblePOS TransactionWhat is the meaning of POS? What is a POS example? 590$6.9544%%
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Upcoming Cloud launch highlightCloud Spa SoftwareN/A20$0n/a
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June
How to Find the Best Pool Service Software for Your Business
Best Pool Service SoftwareWhat is pool service software? 70$16.6331%
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How to Take Control Over Inventory Management on Service VehiclesInventory management on service vehiclesWhat is inventory management in service industry? How do you manage inventory on a truck?

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