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1 | Company | Sector | Establi- shed | Company size (staff) Small = <50 Medium = 50-249 Large = 250-500 Very large = >500 | Head office | Business Model summary | Example sufficiency statement | Business for sufficiency strategies (based on: Niessen, L. & Bocken, N. (2021). How can businesses drive sufficiency? The business for sufficiency framework. Sustainable Production and Consumption, 28, 1090-1103.) | Purpose statement | Social enterprise or B-Corp? | Value proposition 1. Product / service 2. Customer segments & relationships 3. Value for customer, society & environment | Value creation 4. Activities 5. Resources 6. Distribution channels 7. Partners & suppliers 8. Technology & product features | Value capture 9. Cost structure & revenue streams 10. Value capture for key actors (incl. environment & society) 11. Growth strategy /ethos | ||||||||||||
2 | Abbot Kinney's | Food | 2014 | Small | Netherlands | Abbot Kinney's produce plant-based yoghurts and ice creams. They work to make plant-based the norm and dairy the alternative to support healthy and sustainable diets. Their products sell through different retailers at premium price. | One of the main challenges of our generation is to find our way back to a lifestyle where we stay within the carrying capacity of the planet. We believe a plant-based lifestyle will play a big part in this solution. We are going to share inspiring innovations and initiatives that help build this future. | Awareness-raising: Communication on Flipping the standard (towards plant-based as a norm) with blog posts, recipe suggestions Green alternative: Plant-based alternatives to dairy yoghurts and ice creams | We aim at flipping the standard, make ordinary dairy the alternative. | B-Corp certified (91.7 score) | 1. Product: Plant-based dairy alternatives 2. Premium-pricing customers 3. Better for the planet and for health | 4. Producing and selling plant-based dairy alternatives 5. ? 6. Retailers 7. ? 8. ? | 9. Product sales; premium pricing 10. Lower impact products for planet and healthy alternative 11.Continued growth | ||||||||||||
3 | About Companions* | Apparel | 2020 | Small | Germany | About Companions create and sell ethical menswear designed to last and be seasonless. They offer one free repair per product lifetime and support customers in conscious choices by providing transparent information about their products. | Made for forward thinking men who don’t fall for greenwashing, but seek long lasting investment pieces to accompany them throughout the seasons. | Awareness-raising: Informing customers about product maintenance and production processes Design: Long-life, seasonless men's clothing, easy to combine Green alternative: Natural materials, some vegan; long-life products Life extension service: Offering one free repair for life during product lifetime | About Companions is built on long lasting relationships with ethical menswear. | 1. Product: Low-impact, long-lifetime men's wear; Service: Repair; Personal shopping 2. Male customers; Germany mainly 3. Low-impact, long-life clothing | 4. Producing and selling clothing; Repair 5. Sustainable, natural and low impact fibres 6. Own store, webshop; other retailers 7. Production in Lithuania and Portugal 8. Durable garments made from sustainable, natural and low impact fibres | 9. Product sales 10. Long-life, low-impact clothing 11. Organically, extend B2C webshop | |||||||||||||
4 | Adele Dejak | Apparel | 2006 | Small | Kenia | Adele Dejak produces women's jewelry, also offering bespoke production. They produce long-lasting pieces of jewelry, produced with upcycled and recycled materials. | As a culture and an industry that extends across the globe, we are going to have to look into reducing consumption as well as shifting towards a more circular model of production. | Awareness-raising: Informing customers about the impact of fashion (e.g., on blog) Green alternative: Producing upcycled and long-lasting jewelry Personalised production: Producing bespoke jewelry for customers | In creating jewellery, we are keen to use environment-friendly materials, celebrate cultures, teach technical skills and create employment opportunities. | 1. Product: Recycled, upcycled (also bespoke) jewelry 2. Female customers mainly 3. Low-impact jewelry | 4. Producing and selling (bespoke) jewelry 5. ? 6. Webshop; workshop in Nairobi; other retailers 7. ? 8. ? | 9. Product sales 10. Low-impact products 11. ? | |||||||||||||
5 | AIAIAI | Energy using appliance | 2005 | Small | Denmark | AIAIAI produce high-quality modular headphones that are designed for long lifetimes and easy reparability. Their premium pricing items are sold in their own shop and they support sufficiency with repair instructions, replacement part instructions and personalised headhones. | We consider our product to be timeless, and the only pair of headphones you’ll ever have to buy. | Awareness-raising: Communicating about sufficiency, e.g., through repair guides Design: Modular products for easy disassembly, repair and upgrade Green alternative: Production with sustainability-focused materials (e.g., recycled, natural) Open-source creation: Providing 3D printing blueprints for spare parts Personalised production: Possibility to build headphones as needed to provide right sound Support for repair: Repair guides and 3D printing blueprints for spare parts | AIAIAI is an audio design company dedicated to developing premium headphones. | 1. Product: High quality audio equipment 2. Premium-pricing customers; music professionals 3. Premium audio gear, made to last | 4. Producing and selling (personalised) audio equipment; help with repair 5. ? 6. Own shop 7. ? 8. Upgradeable, modular products | 9. Product sales; premium pricing 10. Products with long lifetime 11. ? | |||||||||||||
6 | aiayu | Apparel | 2005 | Small | Denmark | Aiayu produce and sell timeless clothing and home textiles. Their items are made from natural materials and designed to last a long time. They also offer free repairs for the first years after purchase of their items. | The best thing we can do for the planet is to buy less and use what we have for longer. | Awareness-raising: Communicating about sustainable living and care and maintenance Design: Timeless design with only a few collections a year; designed to last Green alternatives: Natural materials, certifications, many undyed products; long-lasting items Life extension service: Repair service for clothing, with free repairs for 2/5 years depending on item | [T]o respect and sustain nature, its materials, and the craftspeople who have been the caretakers of these materials for generations. | 1. Products: Seasonless clothing; Service: Repair 2. Customers in Denmark mainly 3. Long-lasting, low-impact clothing | 4. Producing and selling low-impact clothing; Repair 5. Natural materials mainly 6. Own stores; website 7. ? 8. ? | 9. Product sales 10. Long-life, low-impact clothing 11. ? | |||||||||||||
7 | Alpro | Food | 1980 | Very large | Belgium | Alpro produce plant-based dairy alternatives. They advocate for a planetary plate, a diet with more plant-based products that is beneficial for health and environmental sustainability. Their products sell through different retailers. | The Planetary Plate is essentially a type of FLEXITARIANISM [...]. It is A DIET WITH MORE PLANT-BASED PRODUCTS, which is both good for the planet and good for you. | Awareness-raising: Communication for diet change, e.g., collaboration on E-learning platform with dietitians in Netherlands and UK Green alternative: Plant-based dairy alternatives (milk, yoghurt, ice-cream, cream, etc.) | Bring health through food to as many people as possible. | B-Corp Certified (106.3 score) | 1. Product: Plant-based dairy alternatives 2. Average customers 3. Better for the planet and for health (planetar plate) | 4. Producing and selling plant-based dairy alternatives 5. ? 6. Retailers 7. ? 8. ? | 9. Product sales 10. Lower impact products for planet and healthy alternative 11.? | ||||||||||||
8 | AmaElla* | Apparel | 2015 | Small | UK | AmaElla design and produce women's underwear made out of organic cotton. Produced in Portugal and the UK, the items are available through the firm's webshop. | Here at AmaElla, we are not about passing trends that quickly become out of date, but about carefully crafting timeless classics that you will love for ever. | Awareness-raising: Care instructions for proper washing Green alternative: GOTS certified, organic cotton lingerie designed to be timeless and worn for a long time | We are now proud to be running a social enterprise with the mission of encouraging ethical practices in the fashion industry by making our clothes using sustainable and ethical sources. | Social enterprise | 1. Sustainably-produced lingerie 2. Female customers 3. Environmental alternative, appealing design, healthy for skin (cotton) | 4. Producing and selling sustainable lingerie 5. Cotton 6. Own website 7. Production in Portugal and UK 8. ? | 9. Product sales 10. Long-lasting, lower impact products 11. ? | ||||||||||||
9 | Anekdot* | Apparel | 2015 | Small | Germany | Anekdot produces lingerie and swimwear from deadstock fabrics. The company uses seasonless designs and questions overconsumption, for instance by highlighting the impacts of Black Friday. | We don’t believe in sales, certainly not on a worldwide scale which is like a huge campaign for overproduction and overconsumption. | Awareness-raising: Providing care and wash instructions; Transparent supply chain and their meet-the-maker events and shopping appointments in their studio allow customers to see how the products are made and ask any questions directly to the team Green alternative: Producing with offcut/deadstock fabrics in Germany and Poland; Designing according to what is available then the items are gone for good; Producing locally that allow them to keep stock levels low and avoid overproduction and waste in their supply chain Question consumption: Highlighting impacts of overconsumption (e.g., on Black Friday by donating part of the revenue) | Lingerie and swimwear that don't cost the earth, while empowering women with figure hugging style that empowers from the inside out. Sustainability and ethical working methods holistically throughout the supply chain and soul of the brand. | 1. Product: Lingerie and swimwear from upcycled fabrics 2. Female customers mainly 3. Producing low-impact long-life clothing; local production. Providing work to local craftswomen. | 4. Producing and selling lingerie and swimwear 5. Deadstock material for most products 6. Webstore, own shop; other retailers 7. Partner producers in Poland 8. Using premium fabrics only; part of the collection produced using innovative recycled lace and bio yarns | 9. Product sales 10. Low-impact lingerie and swimwear 11. Sustainable growth. Making sure to grow at a speed that they can make sure to stick to their core values and sustainable working methods. | |||||||||||||
10 | Anne James New York | Apparel | ? | Small | USA | Anne James New York design woMenswear from waste fabric. They offer a lifetime guarantee for made-to-measure products that includes support with repair, resizing and upcycling. They also sell selected vintage clothing. | The best thing we can do is consume less and reuse more—which means buying pieces we will love and repair, but also salvaging gorgeous clothing already in existence. | Green alternative: Clothing produced from deadstock fabric that would have been wasted Life extension service: Repair and alteration services Long warranty: Lifetime guarantee for bespoke clothes that includes resizing, mending and upcycling Personalised production: Design and production of bespoke clothing Reuse: Selling vintage clothing | [O]ur goal is to embrace new technologies in fabric sustainability, recycled and remnant fabrics, and eco-friendly packaging in our approach to slow, sustainable fashion. | 1. Product: Upcycled fabric & reused clothing; Service: resizing, mending, upcycling of personalised products 2. Female customers; premium pricing 3. Low impact materials and reused clothing plus bespoke tailoring for perfect fit | 4. Producing and selling bespoke clothing; re-selling vintage clothing; repairing and mending bespoke clothing 5. Deadstock material; vintage clothing 6. Own shop 7. Queen of Raw, Rimmons Fabric, SR Harris, FabScrap 8. Upcycled material or reused items | 9. Product sales; Premium pricing; Mending service 10. Long-lasting, lower impact products 11. ? | |||||||||||||
11 | Arc'teryx | Apparel | 1989 | Very large | Canada | Arc'teryx produce and sell outdoor gear that is made to last. They also offer repair services for their gear and have launched ReBird, an initiative for upcycling, repair and resale of Arc'teryx gear. | The most sustainable purchase is no purchase. | Awareness-raising: Instructions for maintenance and care Design: Gear designed to be long lasting and timeless Green alternative: Long-lasting, durable items Life extension service: Repair covered under warranty and outside warranty Reuse: The Used Gear program enables clothing resale | ? | 1. Product: Outdoor gear designed to last; reused gear; Service: repairs 2. Outdoor customers 3. Long-lifetime products and reused products for lower environmental impact | 4. Producing and selling new outdoor gear; re-selling reused gear; repairing 5. ? 6. ? 7. ? 8. ? | 9. Product sales; Repair service (to be paid if not covered by guarantee) 10. Long-lasting, lower impact products 11. ? | |||||||||||||
12 | ArtKnit Studios* | Apparel | 2018 | Small | Italy | Artknit Studios is a direct-to-consumer digital brand that works with local manufacturers to source and sell high-quality wool garments. Their garments are designed to be timeless and worn for a long time. They are sold through Artknit Studios's online store. | We reject the traditional cycle of fashion that promote discounts and overconsumption. We aim to create uncompromised quality products that last for life. | Design: Timeless, high-quality clothing that is made to last Green alternative: Produced with natural materials, including upcycled cashmere Moderating sales: By rejecting discounts and seasonal collections Short distance promotion: Sourcing materials from local suppliers and producing only in Italy | Our motto is Buy Less, Buy Better. | Società Benefit (social enterprise) | 1. Luxury knitwear made with natural and upcycled materials 2. Premium customers; reduced prices through direct supply chain 3. Knitwear at fair prices made to last forever, with natural materials and local production (Italy) | 4. Producing and selling knitwear 5. Extrafine merino wool, grade-a cashmere, upcycled cashmere, organic cotton, linen; at least 70% of our materials are sourced locally (Biella's Textile District); some materials are upcycled (upcycled cashmere) 6. Online shop and online marketplaces 7. 100% Italian makers and suppliers 8. Some wholegarment pieces made with zero waste (3D knitting machinery) | 9. Product sales; Premium pricing but direct-to-consumer digital brand 10. Democratising luxury knitwear through low prices; sustainable materials and long-lasting products 11. "At Artknit, sustainability is a mean of growth" (38) | ||||||||||||
13 | Asket* | Apparel | 2015 | Small | Sweden | ASKET produce a collection of permanent clothing. Every item is made to be wearable forever, meaning very few pieces are made that measure up against the benchmark of eternal relevance. They advocate for reduced fashion consumption and work towards full transparency in their supply chain. The clothing is sold in their webshop and new shop in Stockholm. The Revival Program also lets items be sent in again to be repaired. | If we all stop and think, it's pretty clear that the only real solution is to reduce production, resist over-consumption and opt for fewer, better-made and longer lasting items. | Awareness-raising: Communicating about the need to consume less (e.g., F*ck Fast Fashion mural in Stockholm) Design: Producing timeless, season-less clothing in a permanent collection Green alternative: High-quality clothes from natural materials designed to be worn for long Life extension service: Repair service in new ASKET store Moderating sales: Foregoing discounts and price reductions sales Personalised production: More specific sizing system that ensures better, more accurate fit Support for repair: Repair guides and instructions as well as providing spare parts Question consumption: Publicly advocating for less consumption | The pursuit of less. | 1. Product: Long-lasting, sustainably & transparently produced menswear 2. Premium pricing 3. Long-lasting, sustainable clothing; transparent supply chains; repair | 4. Producing and selling clothing; 5. ? 6. Own shop 7. ? 8. ? | 9. Product sales, premium pricing 10. Long-lasting, low-impact products 11. ? | |||||||||||||
14 | Back Market | Energy using appliance | 2014 | Large | France | Back Market aims to make refurbished devices mainstream. They provide an online platform for vendors to sell their refurbished devices, guaranteeing quality by vetting vendors and ensuring a 1-year warranty for all items. | Spurred into action by the megatons of e-waste (electronic waste) we produce each year thanks to our collective obsession with new tech, Back Market is challenging people to rethink their tech consumption. | Awareness-raising: Piloting CO2NSCIOUS app to show CO2 emissions while charging phones; raising awareness of overconsumption with ‘Still in its Prime' Day Exchange platform: Providing platform for vetted refurbishers to sell their electronics Open-source creation: Open source code for CO2NSCIOUS app Question consumption: Asking citizens to question need to consume, e.g., through 'Still in its Prime Day' campaign against Black Friday | Our mission is to restore trust and desire for refurbished devices. | 1. Service: Online platform connecting refurbishers with customers 2. Customers in France, UK, US, Germany, Spain, NL, Belgium, Ireland, Austria, Spain, Finland, Slovakia, Italy, Greece, Portugal, Sweden; Vendors of refurbished electronics 3. Enabling a second life to products and reducing e-waste | 4. Offering online platform; Screening and selecting sellers; customer support; seller support 5. ? 6. Online shop 7. Over 1000 sellers of refurb electronics 8. ? | 9. Revenue through commission (?) 10. Affordable, expertly refurbished devices +warranty to customer; longer lifetimes for products 11. Expanding in new countries | |||||||||||||
15 | Baukjen (House of Baukjen)* | Apparel | 2003 | Medium | UK | Baukjen (of House of Baukjen) design and sell long-life woMenswear. They also resell clothing returned through a take-back scheme and offer a rental service for selected items. | As a business we aim to radically reduce the amount of fashion waste going to landfill each year and want to encourage all our customers to shop sustainably and follow our ethos of ‘buy less, buy better’. | Awareness-raising: Communicating to customers through blog, care instructions and campaigns (e.g., Messy monster during COP26) Design: Clothing designed for longevity and durability Green alternative: Producing long-lfie clothing with low-impact and responsible materials (some recycled, natural) mainly produced in Europe No ownership: Two-week rental service for Baukjen garments Reuse: Reselling clothing collected through take-back scheme; 50% of Pre-Loved proceeds donated to Oxfam | House of Baukjen: Our mission is to put our customers and people at the heart of everything we do; through the timeless, carefully crafted designs that empower women to be their best selves every day, and our determination to drive lasting positive change in a damaging industry – through sustainable practices, recycling of garments and fabrics and a commitment to a more ethical supply chain. | B-Corp certified (108.3 score) | 1. Products: Womenswear; Service: Resale, Rental 2. Female customers; mainly UK 3. Low-impact, long-life garments | 4. Producing and selling (reused) clothing; Rental service 5. Natural materials, low environmental impact fabric, some recycled 6. Own shop; webshop; other retailers 7. Production in Europe 8. QR codes on garments for added information post-sale | 9. Product sales; Rental fees 10. Low-impact, long-life garments 11. Growth (711) | ||||||||||||
16 | Bellamy Gallery | Apparel | ? | Small | Netherlands | Bellamy Gallery design timeless, high-quality woMenswear that is produced in Europe. The clothes are designed to be worn for a long time and combined easily with other items. They are sold through Bellamy stores, partner retailers and home events at premium pricing. | We believe in consum-provement, not more but better. (translated from Dutch) | Design: Timeless clothing that is to be combined with other clothes Green alternative: Producing timeless, high-quality clothing in Europe Moderating sales: Limiting sales and price reductions; only outlet with leftover storage and sizes after COVID to ensure nothing is wasted | Don’t buy more, buy better, is our motto. (Translated from Dutch) | 1. Product: Women's clothing 2. Netherlands, Germany, Belgium 3. Transparent supply chains and fair production in Europe; timeless essentials with high quality | 4. Producing and selling clothing 5. ? 6. Own shops, online shop, other retailers, "home-sales" 7. Suppliers in Poland, Italy, Portugal, Macedonia, Belarus, Lithuania, Turkey 8. ? | 9. Product sales; premium pricing 10. Long lifetime clothing; transparent supply chains with at cost pricing 11. ? | |||||||||||||
17 | BIO COMPANY | Food | 1999 | Very large | Germany | BIO COMPANY is a grocery retail chain that sells organic products with a focus on local and regional produce. Based in several cities across North-Eastern Germany, the company serves a market of eco-conscious customers and publicly addresses the need for changed consumption patterns. | As the only supermarket in Germany, the BIO COMPANY cares more about sustainability than profit. That's why we say: BUY LESS. (translated from German) | Awareness-raising: Communicating about need for sufficiency, e.g., in Buy Less marketing campaigns 2019 Green alternative: Biological products mainly produced in local or regional area near supermarkets; also some zero waste options Short distance promotion: Preferencing for local, then regional, then other German, then other European products | We want a sustainable way of business and a cooperative society. We want a healthy planet and a healthy life. For us and for future generations. (Translated from German) | 1. Product: regional & organic groceries 2. Eco-conscious customers, North-East Germany 3. Regional and organic groceries, produced with lower impact | 4. Selling organic groceries 5. ? 6. Supermarket in Berlin, Brandenburg, Dresden, Hamburg 7. Preference suppliers in North-East Germany, wider Germany, wider EU 8. Organic products | 9. Product sales 10. Lower impact products for planet 11. Wir wachsen, aber nicht um jeden Preis (We grow but not at any cost) (550) | |||||||||||||
18 | Birkenstock | Apparel | 1774 | Very large | Germany | Birkenstock produces cork-based sandals and other products (e.g., mattresses). The shoes are designed to be functional and durabl for a long use-life. The company additionally offers a repair service. Birkenstock shows can be purchased in retail shops across the globe. | Trends come and go. The really good things stay good forever. Like our sandals classics. (translated from German) | Design: Functional, long-life products with durability to be worn for a long time Green alternative: Shoes made from natural materials, such as cork, some of it waste from other industries Life extension service: Offering a repair service for shoes | ? | 1. Product: Long-lasting, sustainably produced footwear and others; Service: Repair 2. Premium pricing customers 3. Long-life, low impact products | 4. Producing and selling footwear; Repairing footwear 5. ? 6. Own shops, online store, retailers 7. ? 8. ? | 9. Product sales, premium pricing; Repair service 10. Long-lasting, lower impact products 11. ? | |||||||||||||
19 | Blackhorse Lane Ateliers* | Apparel | 2016 | Small | UK | Blackhorse Lane Ateliers (BLA) design and produce denim products in their studio in London. They make and sell ready-to-wear selvedge & organic raw jeans from our atelier in London. The denims are built to be durable, with BLA offering free repairs for life on their jeans and supporting customers in DIY repair. | Our motto is “made by us for life”: we try to minimise the environmental impact of making denim garments with every decision. | Awareness-raising: Providing guidance on how to wash and maintain denim, where to find tailors, etc. Design: Designing and creating durable, long-life products Green alternative: Producing denim jeans with selvedge and organic cotton to be durable, with denim from Europe Life extension service: Free repairs for denim jeans made at Blackhorse Lane Atelier Personalised production: Made-to-measure denim available Support for repair: Providing mending kit with orders and offering repair workshops | Quality: We use a mix of tailoring innovation and heritage construction to create garments of unmatched quality. We truly believe that our jeans are the best in the world — and also the only jeans made in London for at least 50 years. Community: We believe in growing the maker community in Walthamstow, London. We employ local machinists and offer shared ownership to each employee. Our atelier houses craftspersons working in artwork restoration, fashion design, weaving, and even a pop-up restaurant. Eco-consciousness: We try to minimise the environmental impact of making denim garments by using organic cotton, denim woven in Europe, and offer a lifetime repair policy that discourages fast fashion. | 1. Product: Long-lasting, made-to-measure denim jeans; Service: Repair and workshops 2. Premium pricing 3. Long-lasting items and repairs | 4. Producing and selling denim jeans; repair; workshops 5. Organic cotton where possible; own research & development wash lab 6. Online, own shop; other retailers 7. Where possible as many local (UK) routes but also fabric from Italy and Japan 8. Made with selvedge and organic cotton | 9. Product sales; repair service (to be paid if not covered by guarantee) 10. Long-lasting, lower impact products 11. Expanding | |||||||||||||
20 | Blackshore | Apparel | 2017 | Small | UK | Blackshore produce clothing In the UK with local components and manufacturers. They design the items to last and offer a visible repair lifetime guarantee on their clothing. | We believe our clothing is timeless, not transient, and to illustrate this we offer a lifetime visible repair guarantee, so that you can be confident your favourite pieces will last season after season. | Design: Timeless, seasonless styles designed to be worn for a long time Green alternative: Locally produced, long-life clothing Life extension service: Offering visible repairs for Blackshore garments Long warranty: Lifetime visible repair guarantee for Blackshore clothing Personalised production: Made to Measure clothing available Short distance promotion: Producing in Britain with British fabrics and components, minimising production miles | Making in Britain; Independent; Timeless style and durability; litetime visible repair guarantee; contributive business; small scale production; inspired by the wonderful coastline of the British Isles; British fabrics and components; We don't follow trends; Ethical and sustainable approach | 1. Product: Locally made, sustainable fashion; Service: Repairs for lifetime 2. Premium customers; 'discerning folk who love the coastline of the British Isles' 3. Long-lasting, low impact fashion with lifetime repair warranty | 4. Producing and selling clothes; Repair 5. ? 6. Own shop 7. Preference British manufacturers and suppliers 8. ? | 9. Product sales 10. Long-lasting, lower impact products 11. ? | |||||||||||||
21 | Blunt Umbrellas | Consumer good | 2006 | Small | New Zealand | BLUNT produce umbrellas made to last for a lifetime. Working against throw-away products, the BLUNT umbrellas are designed with sturdy features, including patented BLUNT tips. The umbrellas sell at a premium price through the webshop and retailers. | Resisting the throw-away is part of our fabric and this is reflected in everything we do, from our umbrellas to our packaging. BLUNT Umbrellas are built for life. | Design: Designed for durability, e.g., patented BLUNT umbrella tips Green alternative: Long-life durable umbrellas Life extension service: Repair for umbrellas under 2-year warranty Support for repair: Repair instructions for most common problems | We believe the world needs better products that equally benefit your experience, and are a sustainable choice without compromise. | 1. Product: Long-lasting umbrellas; Service: Repair under warranty 2. Premium price customers 3. Long-lasting umbrellas mean less waste and new production | 4. Producing and selling umbrellas; Repair under warranty 5. ? 6. Own website; retailers 7. ? 8. Own design for sturdier umbrellas; patented BLUNT tips | 9. Product sales 10. Fewer wasted umbrellas, less production use of resources 11. Growth-oriented | |||||||||||||
22 | Boob Design | Apparel | 2000 | Small | Sweden | Boob Design designs and sells sustainable maternity clothing.The clothes are designed for a long life and made with organic, recycled materials or Tencel. In Sweden, Boob Design collaborate with Hyber for maternity rental. | The team at Boob has a goal to, in every way possible, extend the lifecycle of our garments and make sure they are kept in the loop for as long as possible. | Awareness-raising: Providing customers with information about washing and care; communicating about impacts of fashion Design: Designed for longevity Green alternative: Products made with sustainable materials (e.g., organic, recycled, GOTS-certified, Tencel) No ownership: Rental through collaboration with Hyber | [Our] mission is to empower women during pregnancy and nursing by providing them with sustainable solutions, made with care - for both the mother who will wear the item, and for future generations. | 1. Product: Low-impact maternity clothes; Service: Rental 2. Pregnant women and new mothers 3. Low-impact, long-life clothing | 4. Producing and selling clothes; Rental through collaboration 5. GOTS-certified production; Some organic and recycled materials 6. Own website; other retailers 7. Suppliers in Turkey, Morocco, Portugal, Italy, India, Lithuania (888) 8. ? | 9. Product sales 10. Long-life, low-impact clothing ? | |||||||||||||
23 | Brava Fabrics* | Apparel | 2014 | Small | Spain | Brava Fabrics creates clothing for men and women designed for longevity and produced with sustainable materials in workshops in the EU. Their items are sold in their own shops and their webshop. | Fair fashion means caring for the people behind our clothes and we want to show how important that is in times of mass production and overconsumption. | Awareness-raising: Informing customers about sustainable fashion (e.g., through their blog) and highlighting the downsides of overconsumption Design: Timeless design for long-life use Green alternative: Eco-friendly materials (e.g., organic or recycled); long-lasting clothing produced in Europe | Our vision is to bring trust, respect and transparency back to the fashion industry. Because we believe that fair fashion is possible. | 1. Product: Sustainable wear for women and men 2. Customers mainly in Spain 3. Low-impact, long-life clothing | 4. Producing and selling sustainable clothing 5. Some organic and recycled materials 6. Own website; own stores 7. Production in Portugal and Spain 8. ? | 9. Product sales 10. Low-impact, long-life clothing 11. Growth (896) | |||||||||||||
24 | Brothers We Stand | Apparel | 2013 | Small | UK | Brothers We Stand (BWS) are a retailer for sustainable menswear, selling other brands and producing and selling their own selected clothing items. BWS select items based on standards for ethical production and longevity and communicate about the impacts of unsustainable fashion consumption. | Buy better, buy less and buy mindfully. | Awareness-raising: Communicating about sustainable fashion and more (e.g., sustainable eating) through blog Green alternative: Selling other fashion brands selected based on own standards for ethical and sustainable wear; producing own selected pieces made for longevity Question consumption: Closing shop on Black Friday and highlighting negative impacts of overconsumption | Our vision is to support you to build a wardrobe of stylish and sustainably made menswear. | 1. Products: Ethical and sustainable menswear 2. Male customers; currently only UK 3. Low-impact, ethically produced clothing | 4. Producing and selling (other brand) clothing 5. ? 6. Webshop 7. Retailers selected based on BWS principles 8. ? | 9. Product sales 10. Low-impact, sustainably produced, ethical clothing 11. ? | |||||||||||||
25 | Bug Clothing | Apparel | 2015 | ? | UK | Bug Clothing design and sell womenswear made from natural materials and deadstock fabric where possible. They sell through their own website, pop-up stores and other retailers. | Seeking the objective to create garments by hand that reflect the ideology that we should all buy less and admire quality and consideration over quantity. | Design: Timeless clothing that can be worn for many years Green alternative: Using only natural fibres; deadstock fabrics where possible | ? | 1. Products: Long-life clothing 2. Women and customers in UK mainly 3. Low-impact, long-life clothing | 4. Producing and selling clothing 5. Deadstock fabric if possible 6. Pop-ups; onw website; other retailers 7. Deadstock suppliers or sustainably-oriented mills 8. Made from deadstock fabric if possible | 9. Product sales 10. Low-impact, long-life product 11. ? | |||||||||||||
26 | BuyMeOnce | Consumer good | 2015 | Small | UK | BuyMeOnce is an online retailer selling items from brands specifically selected for their product longevity and durability. Brands are selected based on materials, construction, aftercare, timelessness, responsible production and innovation, and BuyMeOnce offers warranties for those products not covered under producer warranty. | In a world that's always trying to sell you more stuff, we want to be different. We're committed to changing the way we shop, from buying for the short term to buying once. | Awareness-raising: Communicating to customers about need for sustainable buying and providing care and maintenance advice Green alternative: Selling items selected from specific retailers for their longevity and durability | We want to empower consumers to make a change - to break the cycle of buying things for the short term, and start thinking and shopping for the long term instead. | 1. Products: Retailing long-life, durable products 2. Customers around the globe 3. Low-impoact, long-life products | 4. Evaluating brands and selling their products 5. ? 6. Webshop 7. Retail partners selected through research looking for durable items 8. Highly durable | 9. Product sales 10. Low-impact, long-life products 11. Growth (809) | |||||||||||||
27 | By Rotation* | Apparel | 2019 | Small | UK | By Rotation is an online platform that enables peer-to-peer fashion rental and re-sale through their app. With its focus on womenswear, users can lend and rent other users' wardrobe. By Rotation earns a service fee. | Determined to transform the way we consume fashion, By Rotation empowers you to do good for your wardrobe, your wallet and planet at the same time. | Awareness-raising: Communicating about proper care, e.g., in blog post or partnering with Clothes Doctor Exchange platform: Providing a platform for C2C clothing rental No ownership: Offering full rental service through wardrobe management | Determined to transform the way we consume fashion, By Rotation empowers you to do good for your wardrobe, your wallet and planet at the same time. | 1. Service: Exchange platform for peer-to-peer clothing rental (C2C and B2C) 2. UK-based customers 3. Ensuring clothes are worn more often, enabling more diverse choice | 4. Providing platform; offering wardrobe management and events for the community 5. Clothes rental and re-sale 6. Own app 7. Partnerships with brands to provide their clothes for rentals and services such as dry cleaners 8. Mid- to upmarket fashion, select vintage (usually above £100) | 9. Service fees: 15% fee from Lender and 15% fee from Renter for rental -> 30% from each transaction. 10. Clothing is worn more often, potentially leading to less new purchases, higher use and longer lifetimes 11. New partnerships and a bigger community for a better offer | |||||||||||||
28 | Camilla and Marc | Apparel | 2003 | Medium | Australia | Camilla and Marc produce premium-priced, high-quality womenswear. Their clothing is designed to last and worn for a long time. They produce with low-impact materials. | Our focus lies in creating pieces that stand the test of time, and encourage our customers to care for their garments for longer, so that they can be passed onto future generations, with love. | Design: Designing clothing for longevity; seasonless and made to last Green alternative: Products designed for the long run, made with sustainable materials and under sustainable conditions | Our vision for a more sustainable future centres around our belief in building a circular fashion system, where products and materials are selected for their longevity, responsibility and utmost quality in order to be worn for longer, re-used and re-circulated for as long as possible. | 1. Producing and selling women's wear 2. Mainly customers in Australia, also London and Paris; premium pricing 3. Low-impact, long-life clothing | 4. Producing and selling clothes 5. ? 6. Webshop, own store; other retailers 7. ? 8. ? | 9. Product sales; premium pricing 10. Long-life, low-impact clothing 11. ? | |||||||||||||
29 | Citizen Wolf | Apparel | 2015 | Small | Australia | Citizen Wolf creates and sells custom-sized t-shirts based on their Magic Fit technology. They also offer free repairs for life. Citizen Wolf furthermore supports lifetime extension through their Black Fridye service of dyeing clothing dark for another use time. | The most sustainable clothes are the ones we already own, and if you open your wardrobe you’ll likely find loads of clothes that you haven’t worn in ages. | Awareness-raising: Howlin blog and Black Fridye Green alternative: Zero waste manufacturing and ethical manufacturing; clothing made on demand only Life extension service: Free repairs for life offered on Citizen Wolf t-shirts Moderating sales: Never offering sales, as t-shirts are made on demand Personalised production: Customised measurement based on data point to ensure perfect fit in t-shirts Question consumption: Highlighting the effects of consumption and enticing alternatives, e.g., through Black Fridye | Citizen Wolf re-engineers the way clothes are made at scale to be carbon negative and custom fit to every body. | B-Corp certified (100.1 score) | 1. Products: Custom-size t-shirts; Service: Repair 2. Australian customers mainly 3. Low-impact, long-life products | 4. Producing and selling customised t-shirts; Repair 5. Magic Fit technology 6. Own shop; webshop 7. ? 8. Magic Fit technology | 9. Product sales 10. Long-life, low-impact products 11. Growth (822) | ||||||||||||
30 | Clothes Doctor | Apparel | 2017 | Small | UK | Clothes Doctor is a clothing repair service and laundry detergent producer. They offer repair services through post and online sewing and repair classes and tutorials. Additionally, they produce and sell eco-friendly washing and laundry care products. | More and more people are discovering an alternative way of consuming clothes, that involves choosing carefully, finding items that you really love, and then learning to care for them so that they'll last a lifetime. As our Brand Ambassador, Orsola de Castro, says - The most sustainable garment is the one already in your wardrobe". | Awareness-raising: Communicating about problem of overconsumption, e.g., in Journal (blog) Green alternative: Producing and selling eco-friendly laundry detergents Life extension service: Clothes repair service Support for repair: Offering sewing classes, repair tutorials, online private sessions and mending kits | We are a platform to help people extend the life of their clothes by cleaning, protecting, repairing and altering, the way our parents and grandparents did. | 1. Product: Sustainable laundry products; Service: Repair, restore, mend, workshops for clothing maintenance and care 2. Eco-conscious customers (?) 3. Extending the life of clothing to reduce impact and offering low-impact laundry products | 4. Producing and selling laundry products; Repair, Mending, Restoration, Teaching 5. ? 6. Online website and retailers 7. ? 8. ? | 9. Product sales (incl. subscription boxes) and service fees 10. Longer lifetimes and fewer resources needed 11. ? | |||||||||||||
31 | co2online* | Construction | 2003 | Small | Germany | co2online offer online advice and consultancy for the public to inform about reductions in resource use, for instance reducing heating and water costs at home. They also offer research and consultancy to third parties, mainly the public sector. | We encourage people to take climate action through accompanying and guiding them at every stage in energy efficiency. | Awareness-raising: Communicating about low-resource lifestyles and possibilities to reduce resource use while saving money Demand reduction service: Providing consultancy and advice to reduce energy, water and other resource use, primarily at home | Climate change is the biggest challenge of our time and affects everyone. The willingness to act is high; however, identifying individually appropriate actions is often a challenge. That is why co2online has been promoting effective climate action for nearly 20 years. (Translated from German) | Non-profit limited company | 1. Service: Customized advice on resource savings for consumers, Research and communication for third parties 2. German-speaking customers, often home owners 3. Advising and educating consumers on saving resources, connecting to local crafts people for works to be done | 4. Online presence advising and educating, offline presence educating, research 5. Energy and communication experts, building data base 6. Online website and offline media 7. Over 900 partners 8. Digital consulting tools | 9. Mainly public funding and third party funding 10. Advice and support for low-resource living lowers emissions 11. New partnerships and fundings for broader impact | ||||||||||||
32 | Cocoon | Apparel | 2019 | Small | UK | COCOON offers a luxury handbag rental in the UK. Sourcing bags from pre-loved sources and their own members, COCOON offers members to lease the bags on subscription. They are sent to members and cleaned and restored upon return before being sent to another member. | Our circular model promotes access and experience, so you can shop less and wear more. Enjoy a bag, then pass it on to be loved by another member. | Green alternative: Renting out vintage and secondhand bags No ownership: Rental service for luxury handbags Reuse: Selling bags on after use in rental service | We aim to empower women to look and feel their best. Members can express themselves with the best brands and styles, and do so in a more responsible, less wasteful way. Bigger than trends, bigger than product, this is a new way of thinking. | 1. Service: Subscription service for luxury handbag rental; Products: Resale of used luxury handbags 2. Premium-price customers 3. Enabling reuse of bags rather than new buying; increasing access to different bags | 4. Offering bag rental; Repair and maintenance; Selling reused luxury bags 5. ? 6. Own website and pop up in other retail 7. Harvey Nichols store 8. ? | 9. Monthly or quarterly subscription; fees from membership and optional access passes 10. Enabling longer product life and higher use 11. Growth ("If a fast-paced, high growth and exciting new business sounds like the ideal place for you") | |||||||||||||
33 | Colorful Standard | Apparel | 2019 | Small | Denmark | Colorful Standard produce timeless, gender-neutral clothing in 48 different colours. Their clothing is made to be long-living and they publicly advocate against overconsumption. | Overconsumption is a serious problem, especially within the fashion industry's seasonal models. By over consuming, we strip the Earth of its natural resources and contribute to climate change. To lower the negative effects of overconsumption, we create timeless essentials that withstand the test of time. | Awareness-raising: Highlighting impacts of consumption and giving care guidance Design: Timeless, gender-neutral design Green alternative: Producing regeneratively with organic cotton and recycled wool; made in Portugal Question consumption: Asking customers to not buy on Black Friday to not support overconsumption | Our mission has always been to identify all the ways we can produce garments while remaining climate positive. | 1. Products: Low-impact, long-life clothing 2. General public 3. Low-impact, long-life clothing | 4. Producing and selling clothing 5. ? 6. Own website; own stores; other retailers 7. Own manufacturing plant in Portugal 8. Available in 48 different colours (1391) | 9. Product sales 10. Long-life, low-impact products 11. ? | |||||||||||||
34 | Commown* | Energy using appliance | 2018 | Small | France | Commown offer a rental service for sustainable electronics to both individuals and businesses. Set up as a cooperative, they encourage long lifetimes by offering support services and reducing rental fees with longer use. | Scientists are unanimous: to respect the planetary boundaries we have to rethink our world through the prism of sufficiency. If you don't have a smartphone or you no longer need one, the best way is to do without it! If your device still works, you should use it as long as possible before you eventually subscribe to one of our offers. (Translated from French) | Awareness-raising: Communicating to users to consume sufficiently and to meet needs rather than wants Green alternative: Offering reparable, sustainable electronics for rent in their service No ownership + Price incentive: Offering a rental service for sustainable electronics, with software and hardware support; rental fee decreases with longer usage Question consumption: Asking users to reconsider need to buy or rent, for instance on Black Friday | The heart of our business and what drives us at Commown is to make devices last to limit the negative ecological and social impacts. (Translated from French) | 1. Service: Sustainable electronics rental 2. Private and business customers; France, Belgium and Germany (as of September 2022) 3. Low-impact, long-life electronics and service for repair or replacement | 4. Renting electronics; providing customer support 5. ? 6. Own website 7. FairTEC group; Licoornes cooperative association 8. Sustainable, modular, reparable electronics | 9. Rental fees (decrease with use period) 10. Products with long lifetime and service for hard- and software 11. Growth | |||||||||||||
35 | Cuyana | Apparel | 2011 | Small | USA | Cuyana produces high-quality womenswear based on the principle of "fewer, better". Their clothing is designed to be timeless and worn for a long time and Cuyana offers a repair service to ensure clothes stay in use. | We don't need more clothes. Our landfills don't need more clothes. We need fewer, better things. | Awareness-raising: Communicating about need for using products for a long time, e.g., partnership with ThredUp to resell used clothes Design: Clothing designed to be timeless and high-quality Green alternative: Products made with sustainable materials (e.g., recycled cahsmere) and made to be long-lasting Life extension services: Repair service available | Fewer, better is the philosophy behind everything we do. We create timeless collections for the modern woman through carefully selected fabrics, precise silhouettes and attention to detail. | 1. Product: Sustainably produced, timeless clothing; Service: Repair 2. Female customers 3. Long-lifetime, low-impact clothing to save resources | 4. Producing and selling clothing, repair 5. ? 6. Online, own stores 7. ? 8. ? | 9. Product sales, premium pricing 10. Long-lasting, low-impact products 11. ? | |||||||||||||
36 | Darn Tough Socks | Apparel | 1978 | Medium | USA | Darn Tough Vermont produce socks that are insured with an unconditional lifetime guarantee. They design their socks to be highly durable so they can be worn for a lifetime. Darn Tough Socks sell in their online shop and through selected retailers. | To us, making a more durable product is a hallmark of buying less and keeping textiles out of landfill, and it’s one of the best ways to minimize the usage of raw materials we rely on. | Design: Designing and producing socks to be durable and meet the lifetime guarantee Green alternative: Long-life, durable socks Long warranty: Unconditional lifetime guarantee on socks | We aim to improve the well-being of our community by locally designing and manufacturing the most comfortable, durable, best fitting socks while continuously reducing our environmental impacts. | 1. Product: Long-lifetime socks 2. Outdoor customers, military, first responder 3. Long-lasting, low-impact socks | 4. Producing and selling long lifetime socks 5. ? 6. Online shop, retailers 7. ? 8. ? | 9. Product sales 10. Long-lasting, lower impact products 11. ? | |||||||||||||
37 | DB Connect | Mobility | 1996 | Very large | Germany | Deutsche Bahn Connect offers a range of services for private customers, businesses and municipalities. Private customers can avail of their large car- and bike-sharing network across Germany. DB Connect particularly works towards connecting existing rail infrastructure with sustainable last mile solutions. | Move sustainably. Use Germany's offer for connected mobility. Connect train rides with our car and bike sharing offers. That way, you relieve both the environment and your wallet. (Translated from German) | Awareness-raising: Informing and communicating about the need to act environmentally aware Green alternative: Promoting bicycles and offering some electric cars in car rental No ownership: Offering rental for both cars and bicycles | ? | 1. Service: Car- and bike-sharing; additional B2B services 2. Germany-based customer mainly 3. Providing alternatives to car ownership and enabling train journeys by facilitating last mile transport | 4. Offering car-sharing and bike-sharing network 5. ? 6. At train stations and vehicle stations across Germany (some across borders) 7. ? 8. ? | 9. Usage fees and/or membership fees 10. Reducing car transport by facilitating train journeys and bicycle use 11. ? | |||||||||||||
38 | Denby | Consumer good | 1809 | Very large | UK | Denby produce ceramics and cookware that is meant to last for a long time and be versatile and multi-functional for different uses in the house. Denby also offers long product warranties, from 10-years up to lifetime warrantees on some of their items. | Our ranges are truly styled by life with items that are super versatile and multi-functional, so a smaller number of pieces are needed. | Awareness-raising: Conscious living editorial with Tara Button (BuyMeOnce), product care guide Design: Multi-functional, versatile, durable design Green alternative: Locally sourced clay; durable pottery that can be used for different purposes Long warranty: 10 year warranty on Denby Stoneware and cookware; Lifetime warranty on selected cookware items | Over 200 years of craftsmanship in the heart of England. Creating beautiful tableware, cookware and serveware. Designed for living and made to last. | 1. Product: Ceramics and cookware 2. Conscious customers; interest in design 3. Long-lifetime products with low environmental impact | 4. Producing and selling cookware and ceramics 5. ? 6. Own website, own store, other retailers 7. ? 8. ? | 9. Product sales 10. Low-impact, long-life product 11. ? | |||||||||||||
39 | Deploy | Apparel | 2006 | Small | UK | Deploy produces premium-pricing womenswear, both standard size and made-to-measure. The firm also offers personal design sessions in its studio or its pop-ups and events internationally, as well as a repair service. The clothes are designed to be versatile and some can be transformed into different clothing items (e.g. dress to blouse). | It means creating pieces you’ll continue to covet and cherish, as much for the beauty of their construction, as for the compliments you receive every time you wear them. | Design: Clothes designed for ideal customer fit and versatility (e.g., dual function as both dress and blouse) Green alternative: Producing mainly in local London production houses and reusing all offcuts for own garment production or relatied millinery Life extension service: Providing repair and re-design services Personalised production: Clothes can be designed around the needs of the customers, with bespoke, made-to-measure clothing available | Established in London in 2006, our mission is to 'deploy' our expertise in customisation to make fashion more sustainable; less wasteful. Dressing you better while reforming the fashion supply chain. | 1. Products: WoMenswear; Service: Bespoke tailoring, shopping service, repair & alterations 2. "smart clothes for smart women"; premium pricing 3. Long-lasting, multi-use clothing with low environmental impact | 4. Producing and selling clothes; Repair and alterations 5. ? 6. Own shop, events and pop-ups internationally 7. ? 8. ? | 9. Product sales; Service fees (e.g., £60 for bespoke tailoring) 10. Long-lasting, low impact clothing 11. ? | |||||||||||||
40 | Devold | Apparel | 1853 | Small | Norway | Devold produce wool clothing that is designed to be long-lasting and timeless. They sell through their online shop and other retailers. They offer advice and tutorials on how to mend wool and how to take care of the fabric. | Don't buy more than you need, choose natural and choose what will last for generations. | Awareness-raising: Information on proper wool maintenance and communication of need to consume less Design: Clothing designed to be durable and long-lasting; timeless Green alternative: Producing mainly with natural materials (sheep's wool) Support for repair: Tutorial and advice for wool repair | Our aim is [...] to create comfortable, high-quality clothing that protects people against the elements. | 1. Product: Woolen garments 2. Outdoor customers 3. Natural product clothing, long-lasting, low-impact | 4. Producing and selling clothes 5. Wool 6. Online, retailers 7. ? 8. ? | 9. Product sales 10. Low-impact, long-life product 11. ? | |||||||||||||
41 | DOT-DROPS | Consumer good | 2008 | Small | France | DOT-DROPS produce reparable and durable suitcases that are covered by a 20-year warranty. If something break, DOT-DROPS will send spare parts and repair instructions to their customers. Users can also send back their suitcases for recycling after use. | If we want people to buy less, we have to make sure that the products hold up over time, use after use. (Tranaslated from French) | Awareness-raising: Encouraging customers to take care of products and maintain them Design: Creating suitcases that are made to be reparable and last for at last 20 years Green alternative: Durable, reparable suitcases that are taken back for recycling Long warranty: 20 year warranty for suitcases, supplying spare parts and instructions for self-repair Support for repair: Providing spare parts and instructions for self-repair | Our mission is simple: to accompany you on this journey towards more responsible consumption. | 1. Product: Durable, reparable suitcases 2. Customers in France, Belgium, Luxembourg, Netherlands, Italy, Spain, Germany, Austria, Portugal 3. Long-life, low-impact suitcases | 4. Producing and selling suitcases 5. ? 6. Online 7. Producers in China and France 8. Reparable suitcases | 9. Product sales 10. Low-impact, long-life products 11. ? | |||||||||||||
42 | Early Majority* | Apparel | 2021 | Small | France | Early Majority offer a nine-piece collection of outdoor wear that can be worn modularly and combined for high versatility. They also offer membership, which includes members only-benefits, such as magazine content and exclusive products. They aim to capture value from their membership services rather than producing and selling products in order to discourage overconsumption. | Instead of selling to customers, we work with our members to meet their needs while reducing waste and overproduction. We make what our members want and nothing more. We grow as our community grows instead of just making more stuff. | Awareness-raising: Communicating about lower impact lifestyles in members only area Design: Designing nine-piece basic collection for high versatility and modularity Green alternative: Prioritising responsibly sourced materials and using some recycled materials; offering long-life products Life extension service: Offering free repairs for life Long warranty: Lifetime product guarantee with free repairs for customers Reuse: Buyback through own website and building future marketplace for resales | Building a new brand is an exercise in world-building, and we intend to build a world that embraces and supports all who’ve felt the sting of marginalization. | 1. Product: Outdoor wear; Service: Members offers (e.g., event, newsletter), repairs 2. Customers in Europe and US (as of May 2022) 3. Long-life products for lower environmental; members services that create value without environmental impact | 4. Producing and selling clothing; Creating content for members; repairing 5. ? 6. Online 7. ? 8. Some reycled materials; modular design | 9. Product sales; membership fees 10. Low-impact, long-life products and no-impact services 11. Growth (1521) | |||||||||||||
43 | Eastpak | Apparel | 1952 | Large | Belgium | Eastpak produces and sells luggage, bags and accessories. Their bags are covered with up to a 30-year warranty including free repair. They are designed to be durable and multi-functional. | We're opting for quality over quantity when it comes to creating durable designs that stay strong and in style, with a warranty of up to thirty years on your products. Buying better and buying less helps everyone to reduce their consumption. | Awareness-raising: Communicating about multiple use options; providing care instructions Design: Designed to be durable and multifunctional Green alternative: Some recycled material; durable, long-life products Life extension service: Repair service, both covered under warranty and outside Long warranty: Up to 30-year warranty with free repairs for Eastpak bags | VF Outdoor purpose: WE POWER MOVEMENTS OF SUSTAINABLE AND ACTIVE LIFESTYLES FOR THE BETTERMENT OF PEOPLE AND OUR PLANET. | 1. Product: Bags designed to last; Service: repairs 2. No specific customers 3. Long-lifetime products for lower environmental impact | 4. Producing and selling bags; repairing 5. ? 6. Online, retailers 7. ? 8. ? | 9. Product sales; Repair service (to be paid if not covered by guarantee) 10. Long-lasting, lower impact products 11. ? | |||||||||||||
44 | ecologyst | Apparel | ? | Medium | Canada | Ecologyst is a Canadian apparel company that produces its clothing in local Victoria. They make clothing from natural materials which is covered by a lifetime warranty and can be repaired for free. They also host a platform for customers to resell their ecologyst clothing to others. | We believe in owning fewer, better made all-natural apparel pieces that last a lifetime. | Awareness-raising: Highlighting impacts of overconsumption through blog; Making movies to showcase environmental issues Exchange platform: Offering a resale platform for customers to buy and sell ecologyst clothing; sellers are paid in ecologyst vouchers Green alternative: Producing clothing from natural materials only and in local Victoria factory Life extension service: Repair service for clothing under lifetime warranty Long warranty: Lifetime warranty for apparel that is fixed or replaced for free if needed Question consumption: Boycotting Black Friday sales reductions and donating profits to NGOs | We're building the world's most sustainable apparel company. | 1. Products: Sustainable clothing; Service: Resale platform; repair 2. Customers in Canada mainly 3. Long-life, low-impact clothing | 4. Producing and selling clothing; Offering B2B resale platform; Repair 5. ? 6. Own stores, website 7. Producing in Victoria, BC, Canada 8. Some items are made-to-order only | 9. Product sales 10. Long-life, low-impact products 11. ? | |||||||||||||
45 | Eileen Fisher | Apparel | 1984 | Very large | USA | Eileen Fisher creates womenswear, made to be worn for a long time through timeless design. Eileen Fisher also resells pre-loved brand clothing through their Renew program. | Having the right pieces means you can do more with less. | Awareness-raising: Communication on repair and care Design: Timeless, high-quality clothes designed to be worn for a long time Green alternative: Working towards regenerative fibers Reuse: Renew take-back program that resells old clothes | EILEEN FISHER creates simple, timeless shapes designed to work together effortlessly, season after season. We make our clothes to last—and then take them back to be reworn again or remade into entirely new designs. | B-Corp certified (96.2 score) | 1. Product: Sustainably produced, timeless clothing, reused products 2. Female customers; premium price 3. Long-lifetime, low-impact clothing and resales | 4. Producing and selling women's clothing 5. ? 6. Website, own stores 7. ? 8. ? | 9. Product sales; premium pricing 10. Lower impact products for planet 11. ? | ||||||||||||
46 | Elephant Box* | Consumer good | 2015 | Small | UK | Elephant Box make reusable containers and bottles to enable customers to move away from disposable products. They create their items to be long-lasting and versatile and cover them with a 15-year warranty as well as offering spare parts. | Continue to promote the philosophy of buying better & buying less. | Awareness-raising: Giving customers advice on sustainable living; care guidance for products Green alternative: Selling reusable products to replace disposable items; made to be versatile and durable Long warranty: Covering products with a 15-year warranty Support for repair: Offering spare parts & repair to extend product lifetimes | it’s our mission to provide you with reusable products that are useful, beautiful & durable - giving you a reason to buy better and to buy less. | 1. Products: Reusable containers 2. Customers in the UK, North America, Australia and more 3. Long-life, low-impact products | 4. Producing and sellling bottles and containers 5. ? 6. Own website; other retailers 7. Suppliers in India, South Korea, China; produced in India 8. 100% stainless steel, reusable recyclable, durable | 9. Product sales 10. Long-life, low-impact products 11. To be a small scale profitable business that does more good than harm! | |||||||||||||
47 | Ellure | Consumer good | 2019 | Small | Sweden | Ellure offer personalised lipsticks created by the customers who can chose colour and shade from over 10,000 available shades. Through producing on-demand only, Ellure aims to reduce overproduction and -consumption and ensure that purchased cosmetics are actually used. | We strive to make responsible consumption the norm. IF WE ALL USE LESS, WE ALL GAIN MORE. | Green alternative: Made-to-order production of lipstick as ordered by customer Personalised production: Custom-shade and -colour production of lipstick in 'lipstick 3D printer' | our mission is to empower brands and retailers to create liquid FMCG goods that are loved by people as well as the planet. | 1. Product: Custom made-to-order lipstick 2. Customers around the globe 3. Personalised cosmetics to avoid waste | 4. Producing and selling customised lipstick 5. ? 6. Webshop 7. ? 8. Own algorithm to translate shade and colour into lipstick printed | 9. Product sales 10. Potentially reducing waste of cosmetics that are not used after purchase 11. ? | |||||||||||||
48 | Encircled | Apparel | 2012 | Small | Canada | Encircled is a Canadian-based women's fashion brand designing and selling versatile, timeless clothing produced in the vicinity. They also provide tutorials for repair and an exchange platform for reselling on Facebook. | We want you to actually wear the clothing you own (like, a lot). We believe that the most sustainable garment is the one with seasonless design that stands the test of time. | Awareness-raising: Communicating about clothing care and sustainable consumption Design: Versatile, timeless clothing meant to be worn for a long time Exchange platform: Encircled Community on Facebook offering C2C resale platform Green alternative: Locally-made, sustainable materials, upcycling any offcuts Support for repair: Sewing and repair tutorials for many common flaws | We're on a mission to help you do more with less in your wardrobe by designing versatile and ethically-made essentials. | B-Corp certified (103.0 score) | 1. Product: Sustainably-made woMenswear; Service: Platform for C2C resale, Tutorials for repair 2. Female customers, mainly Canada & US; premium-pricing 3. Low-impact, long-life clothing | 4. Producing and selling clothing; Hosting Facebook resell group 5. ? 6. Website, own shop 7. ? 8. ? | 9. Product sales, premium price 10. Low-impact, long-lifetime clothing 11. ? | ||||||||||||
49 | Fairphone | Energy using appliance | 2013 | Medium | Netherlands | Fairphone produce modular smartphones with responsibly-mined materials. The Fairphone is designed to be easily reparable and upgradable. The Fairphone community is an exchange platform for knowledge and advice. | The most sustainable phone is the one you own So the longer you keep it, the more sustainable it becomes. Extending the lifespan of existing phones is the best strategy for reducing their impact on the planet. | Awareness-raising: Communication on how to take care of phones, public speaking to raise awareness Design: Modular, reparable phone designed to be upgradable and last for a long time Exchange platform: Offering space for the Fairphone community to exchange tips and knowledge Green alternative: Long-life phones designed, fair and recycled materials Life extension service: Repair service for Fairphone Open-source creation: Fairphone comes with option for Open Source software Support for repair: Online repair tool, troubleshooter and tutorials | We’re making a positive impact across the value chain in mining, design, manufacturing and life cycle, while expanding the market for products that put ethical values first. | B-Corp certified (122.4 score) | 1. Product: Sustainable phone 2. Eco-conscious customers (?) 3. Extending the life of phones to reduce impact and offering low-impact products | 4. Producing and selling phones 5. ? 6. Website, retailers 7. ? 8. Modularity | 9. Product sales 10. Long-lasting, lower impact products 11. Growth | ||||||||||||
50 | Feather | Furniture | 2017 | Medium | USA | Feather offer furniture rental to customers at lease rates. The furniture is delivered and set up by Feather, then taken back after use and cleaned and maintained before reuse. Customers can also buy furniture they like. | Feather Furniture - Built to last and Designed to be Lived in. | Design: Furniture designed to be durable and built to last Green alternative: Long-life furniture and resold after rental period No ownership: Furniture rental service based on lease rates Reuse: Reselling furniture after rental period | Keeping Furniture in Homes and out of Landfills | 1. Service: Rental service for home and office furniture; Products: Selling (used) furniture 2. Young, urban customers in selected US locations 3. Long-life, low-impact furniture provided as a service or sold | 4. Producing and renting furniture; refurbishment btw. clients; product sales 5. ? 6. Online website 7. ? 8. ? | 9. Rental income through lease rates (1+ months plan: $1,000/month, 3+ months plan: $99/month, 12-months plan: $29/month); Product sales of used & new 10. Low-impact, long-lifetime furniture sold or rented 11. Growth (recent expansion to Texas) | |||||||||||||
51 | Fernish | Furniture | 2017 | Medium | USA | Fernish offer a furniture-rental service. The furniture is delivered and set up by Fernish, then taken back after use and cleaned and maintained before reuse. Customers can also buy new or used furniture. | Fast furniture is out. By using Fernish you’re also saying goodbye to “fast” furniture—cheaply made, self- assembled furniture that you’re forced to throw away after a single use. Let’s work together to cut down on the 9.8 million tons of furniture that ends up in a landfll each year. | Awareness-raising: Care guide for furniture Green alternative: Products are chosen to be long-lasting and resold as used products after rental; 'Circular-ready' products No ownership: Rental service for furniture and accessories Reuse: Furniture resold after rental period | Fernish is a premium furniture and decor rental service on a mission to make it effortless to create your home. | 1. Service: Rental service for home and office furniture; Products: Selling (used) furniture 2. Young, urban customers in selected US locations 3. Long-life, low-impact furniture provided as a service or sold | 4. Renting furniture; refurbishment btw. clients; product sales 5. ? 6. Online website 7. ? 8. ? | 9. Rental income through lease rates and service fees (min. payment $75 per month & min. duration 2 months); Product sales of used & new 10. Low-impact, long-lifetime furniture sold or rented 11. Growth (recent expansion) | |||||||||||||
52 | Fjaellraeven | Apparel | 1960 | Medium | Sweden | Fjaellraeven produce outdoor gear, bags and clothing designed for longevity and easy repair. The firm sells through its own shops and websites as well as other retailers. | We design our garments and hardware to last – and with your care – for a lifetime, perhaps even longer. We create them to be easy to repair; we use materials that are tough and durable; and we design styles that don’t go out of fashion. | Awareness-raising: Offering washing and care advice Design: Items and clothing made to last for a lifetime and easily reparable Green alternative: Long-lasting, easily reparable outdoor clothing and gear Life extension service: Offering a limited repair service Support for repair: Offering advice and tutorials on how to fix items | Our core mission and driving force has always been, and always will be, to enable and inspire more people to spend time in nature. | 1. Product: Long-lifetime clothing, bags, outdoor equipment; Service: limited repair service 2. Outdoor customers and others 3. Long-lasting, low-impact products | 4. Producing and selling clothing, bags & equipment; repair 5. ? 6. Website, own stores, other retailers 7. ? 8. ? | 9. Product sales 10. Long-life, low-impact clothing, bags, outdoor equipment 11. Growth (mission of Fenix) | |||||||||||||
53 | Food for Progress | Food | 2011 | Medium | Sweden | Food for Progress produce different brands of meat substitutes to drive nutrition towards a diet within planetary boundaries. They sell their brands through diverse retailers. | Humans are the prime drivers of global environmental change, and we have to get in line with the planetary boundaries. | Green alternative: Producing plant-based meat substitutes with lower environmental impact | Tasty and healthy, tasty and nutritious food that everyone on the planet can eat, forever. | 1. Product: Plant-based dairy alternatives 2. Premium-pricing customers 3. Better for the planet and for health | 4. Producing and selling plant-based dairy alternatives 5. ? 6. Retailers 7. ? 8. ? | 9. Product sales; premium pricing 10. Lower impact products for planet and healthy alternative 11. Growth ("As our business is growing rapidly, we have been on the hunt for a new factory since we sold Oumph! to the LiveKindly Co" (Linkedin)) | |||||||||||||
54 | Framework | Energy using appliance | 2019 | Small | USA | Framework have developed and offer a modular, customisable laptop. The laptop is designed to be customisable and upgradable and Framework provides spare parts and a platform for knowledge exchange in the Framework Community. | We know consumer electronics can be better for you and for the environment. Unlike most products, ours are open for you to repair and upgrade. | Design: Modular, upgradable laptop designed to be reparable Exchange platform: Community to enable knowledge exchange and access to spare parts Green alternative: Recycled materials and long-life, reparable laptop Personalised production: Customizable, modular laptop Support for repair: Providing replacement parts in the Community and releasing upgrading modules | The time has come for consumer electronics products that are designed to last: products that give you back the power to upgrade, customize, and repair them. We’re excited for the opportunity to fix the consumer electronics industry together. | 1. Product: Modular, long-life, customisable laptops; Service: Providing marketplace for parts 2. Currently only US and Canada 3. Long-life, low-impact product | 4. Producing and selling laptops; Service: hosting exchange platform for parts 5. ? 6. Own website 7. ? 8. Modular electronics | 9. Product sales 10. Long-life, low-impact IT 11. ? | |||||||||||||
55 | Frisur* | Apparel | ? | ? | Germany | Frisur sell clothing made from natural materials. Their garments are exclusively manufactured within the EU and the clothes are designed to last for a long time. Frisur is a sister-brand to About Companions. | Our garments are made from only the best materials we can find; mindfully designed and manufactured to outlast seasonal trends. Assembled with skilled workmanship and experience, they offer a conscious and long-lasting alternative to carelessly harmful products. | Design: Creating long-lasting, seasonless clothing Green alternative: Producing clothes with natural materials only and within EU, ensuring short travel distances | Lead by the belief in tactile sense, driven by curiosity and founded on an attitude of respect, the label focusses on classic, yet current, designs, quality construction and hand-picked materials. | 1. Products: Natural material clothing 2. General public 3. Long-life, low-impact clothing | 4. Producing and selling clothing 5. ? 6. Website; other retailers (1090) 7. Only suppliers in EU 8. Natural materials only | 9. Product sales 10. Long-life, low-impact products 11. ? | |||||||||||||
56 | GEA Waldviertler | Consumer good | 1980 | Medium | Austria | GEA Waldviertler produce shoes and furniture for long lifetimes. The items are designed to be timeless and can be repaired in GEA shops or by post. GEA also offer an online exchange platform for C2C resale. | We don't want to support the throwaway culture of the fashion industry and therefore offer a repair service for our shoes. That way, our bags also survive long as companions through all parts of life. (Translated from German) | Awareness-raising: Information on care for Waldviertler shoes Design: Timeless, high-quality design for shoes and furniture Exchange platform: Offering website and Facebook platforms for C2C to resell GEA items Green Alternative: High-quality, long-life items with vegan materials Life extension service: Repair offer through GEA shops or postal | Our highest aim is to contribute to an economy that affirms life and with that to contribute to a different, more positive society. | 1. Product: Long-lasting, sustainably produced shoes, furniture; Service: Repair 2. Austrian, German and Swiss customers 3. Long-lasting, sustainable products repair | 4. Producing and selling shoes, furniture; repair 5. ? 6. Own shops 7. ? 8. ? | 9. Product sales 10. Long-lasting, low-impact products 11. ? | |||||||||||||
57 | Gerrard Street (now Repeat) | Energy using appliance | 2016 | Small | Netherlands | Gerrard Street produce modular headphones designed for easy reparability. The headphones are sold to the customer or can be leased under a monthly subscription model. Both sold and leased headphones are covered by a lifetime warranty for free repairs. | Why our headphones are the last ones you will buy (Translated from Dutch) | Design: Fully modular headphones for easy reparability Green alternative: Long-life, modular headphones; broken headphone parts will be repaired or replaced Long warranty: Headphones bought are covered by a lifetime guarantee No ownership: Offering monthly rental service for headphones Support for repair: Providing spare parts for free and helping with repair if needed | The Gerrard Street headphones have been made in a way that of parts are broken, they can be replaced independently of each other. | 1. Product: Sustainable, modular headphones; Service: Headphones leasing 2. Eco-conscious customers (?) 3. Extending the life of headphones to reduce impact and offering low-impact products | 4. Producing and selling headphones; Offering headphone rental/leasing 5. ? 6. Website 7. ? 8. Modularity | 9. Product sales; Lease rates 10. Long-lasting, lower impact products 11. ? | |||||||||||||
58 | Globetrotter | Apparel | 1979 | Very large | Germany | Globetrotter are retailers for outdoor equipment and clothing. They present 'green choice' products which are sustainable alternatives. They offer repair services and rental for some outdoor equipment. | The longer a product is in use, the longer no new one has to be produced and that protects resources. (Translated from German) | Awareness-raising: Providing care and repair information Green alternative: Offering 'greener choice' products chosen for their sustainable properties Life extension service: Care and repair service for Globetrotter equipment No ownership: Offering rental service for outdoor equipment Personalised production: Personalisation through laser engraving of outdoor equipment Support for repair: Repair and care advice | We are fully convinced that the reconcilability of ecology, economy and social engagement are not only possible but the basis of long-time success. (Translated from German) | 1. Product: Outdoor gear designed to last; Service: repairs, rental 2. Outdoor customers 3. Long-lifetime products for lower environmental impact | 4. Producing and selling new outdoor gear; rental and repair 5. ? 6. ? 7. ? 8. ? | 9. Product sales; Repair service; Rental 10. Long-lasting, lower impact products 11. ? | |||||||||||||
59 | GoCar* | Mobility | 2008 | Small | Ireland | GoCar is a car rental provider with free floating vehicles stationed around Ireland, mainly in Dublin. The cars and vans are rented for min. 30 minutes and customers pay-per-use. GoCar pays for refuels and ensures maintenance and cleaning in-between customers. | Not driving at all is obviously best for the environment, followed by GoCar, then followed by electric vehicles. | Awareness-raising: Communicating the environmental impacts and benefits of using a car-sharing solution Green alternative: Offering some electric vehicles in car fleet No ownership: Offering a vehicle rental service for cars and vans | GoCar offers you an alternative way of saving costs without the hassle of owning a car, reduce your bills and no parking problems! | 1. Service: Car rental; fleet management for corporates 2. Customers in Ireland 3. Lower impact of cars by sharing | 4. Renting out cars 5. ? 6. Own website; app 7. ? 8. Some electric vehicles | 9. Rental fees 10. Fewer cars on the road, less ownership 11. ? | |||||||||||||
60 | goFLUX* | Mobility | 2019 | Small | Germany | goFLUX is a peer-to-peer ride-sharing app that enables shared rides on smaller journeys, specifically on commutes. They aim to reduce traffic volumes and CO2 emissions. Members can offer rides at €0.15/km to other members and goFLUX receives a 15% commission fee on the ride. | "Mit der goFLUX Mitfahr-App werden Ressourcen effizienter genutzt. Dadurch reduziert sich die Verkehrsbelastung in Form von Stau und CO2-Emissionen." With the goFLUX ride-sharing app, resources are used more efficiently. This reduces traffic congestion and CO2- emissions. (Translated from German) | Awareness-raising: Providing information about sustainable mobility and business in their blog Exchange platform: Providing a peer-to-peer ride sharing platform for members to offer rides to others on their own journeys | Our vision is to make mobility available and enjoyable for all, especially in terms of sustainability and climate reduction. | 1. Service: Peer-to-peer ride-sharing app 2. Customers in Germany mainly 3. Ensuring that existing resources (free seats in cars) are better used, taking cars off the road | 4. Providing platform 5. Resources in the form of free seats in cars 6. Own app, website 7. Partnering with companies to bring service to their employees and aid them in their commute while reducing company emissions. Also cooperating with transport associations to provide intermodal and multimodal mobility. 8. An app developed natively for Android and iOS. Kotlin and SWIFT used as programming languages.Also, a payment system and a navigation via interface were integrated into the app. | 9. 15% commission fee on 15 cent per km (1100) 10. Cars are used more intensively, potentially leading to fewer cars needed and reducing emissions 11. Growth (new collaborations; 1096) | |||||||||||||
61 | Goldfinger* | Furniture | 2013 | Small | UK | Goldfinger is a social enterprise crafting furniture from reclaimed materials and making meals from surplus food. They offer sustainable products, custom-made furniture and workshops to learn how to craft items yourself. | This Black Friday, we’re encouraging our customers to reflect on their buying practices and their responsibility as customers, whether it’s weighing up the sustainability of the products you’re considering, seeking out more ethical retailers, or simply buying less. | Awareness-raising: Communicating about the need to consume carefully and less Green alternative: Using reclaimed materials that would otherwise have been wasted Personalised production: Designing and crafting bespoke furniture (co-design) Support for self-sufficiency: Offering courses on how to make furniture and accessories | Our future depends on trees, Make sure your wood hasn't travelled too far. Buy less. Use your hands more. Invest in the traditions of craftsmanship. Invite others to your table. Let's reset our relationship to the living world. (From Manifesto) | Social enterprise (community interest company) | 1. Product: Upcycled furniture; Service: Workshops 2, Customers in the UK 3. Low-impact furniture | 4. Producing and selling upcycled furniture; Service: Teaching upcycling 5. Mainly upcycled materials 6. Own shop and factory 7. Partnering with companies and NGOs 8. Upcycled materials | 9. Product sales; workshop fees 10. Rescuing waste material, low-impact items 11. ? | ||||||||||||
62 | GOODEE | Consumer good | 2018 | Small | Canada | GOODEE is an online store for ehtically-made, sustainable products. They produce some of their own items and sell items from over 50 other brands that have been selected based on similar values. GOODEE choses products and brands that create benefits for communities and the environment. | And less, but better "can only lead to a kinder, smarter, more beautiful world." | Awareness-raising: Informing customers about sustainable lifestyles Green alternative: Selling own items and hosting ethically-made, sustainable items from other brands on their website | [T]o make the world a more beautiful, connected, and equitable place by bringing together the values of good design, good people, and good purpose. | B-Corp certified | 1. Product: Ethically-made, sustainable products 2. Customers in Canada and US mainly 3. Low-impact products | 4. Producing and selling sustainable products; Selling other brands' items 5. ? 6. Website 7. Producers selected through strict process to ensure mission-match 8. ? | 9. Product sales 10. Low-impact products 11. ? | ||||||||||||
63 | Goodfair | Apparel | 2019 | Small | USA | Goodfair is an online thrift store that resell clothing that has not been previously resold. They ask their customers to join the NoNewThings pledge of not buying new or things that they don't need. | “No new things” is buying secondhand products or not buying anything you don’t truly need. | Awareness-raising: Informing customers about the impact of fast fashion Green alternative: Offering previously worn, second-hand clothing Reuse: Reselling thrifted garments in large packages | No new things | 1. Products: Reused clothing 2. Customers in US mainly 3. Enabling a second life for clothing | 4. Reselling thrifted garments 5. ? 6. Website 7. ? 8. ? | 9. Product sales 10. Longer life for clothing 11. Growth (1116) | |||||||||||||
64 | Green & Heath* | Consumer good | 2019 | Small | UK | Green & Heath produce homeware textiles that are made to last. They use biodegradable and recycled materials where possible. Their products are handmade in the United Kingdom and with local inputs where possible. | Our prices reflect the time it takes to make something that will last year after year and be passed down through generations. | Awareness-raising: Informing customers about sustainable living through blog and social media channels Design: Producing items made to last, handmade, built to be used for a long time Green alternative: Using environmentally-friendly materials, such as recycled and biodegradable, and methods Life Extension Service: Repair service offered Short distance promotion: Sourcing materials from local suppliers and producing only in the UK | We’re on a mission to shape a better future of sustainable textiles manufacturing. We believe in investing in great quality pieces that will last not just season after season, but year after year, passed down through generations. | 1. Products: Low-impact, long-life homeware textiles 2. General public 3. Low-impact, long-life textiles | 4. Producing and selling textiles 5. Natural materials, some recycled 6. Own website 7. Produced in the UK 8. Handmade products made locally in the UK | 9. Product sales 10. Long-life, low-impact products 11. Grow by developing new products and expanding in the B2B marketplace | |||||||||||||
65 | Grivec Bros | Apparel | 2016 | Small | Netherlands | Grivec Bros design and produce long-life denim wear in the South of Limburg (the Netherlands). They offer a life-long warranty and repairs in their own atelier. | A promise of a product that lasts longer because it is sustainably built to last. | Design: Designing jeans to be worn for life Green alternative: Locally producing durable denim jeans in their own atelier in Southern Limburg (Netherlands) Life extension service: Repair service for own brand products in their own atelier Long warranty: Offering life-long warranty for repairs on denim jeans | ? | 1. Product: Long-life clothing; Service: Repair 2. Customers globally 3. Long-life, low-impact clothing | 4. Producing and selling clothing; Repair 5. Raw denim pants 6. Own store, website, selected retailer 7. Partnering with Denham 8. Raw denim | 9. Product sales and repair fees 10. Long-life, low-impact products 11. Growth | |||||||||||||
66 | Haglöfs | Apparel | 1914 | Large | Sweden | Haglöfs produce and sell long-lasting outdoor clothing and equipment. They also sell second-hand gear through their Haglöfs Restored service. Items are covered by a lifetime warranty and can be repaired by the firm under it. They furthermore offer advice and spare parts to facilitate customers repairing themselves. | We hope that our contrary actions will at the very least help draw attention to the problems of excessive consumption and systematic and large-scale discounting which are taking us in the wrong direction. | Awareness-raising: Encouraging customers to rethink consumption, e.g., through repair advice and closing on Black Friday; also outspoken about limits of carbon neutrality and greenwashing Design: Creating long-live products aimed to have "a life well lived" through design for durability Green alternative: Producing long-life products with sustainable materials (organic, certified) Life extension service: Offering repair service for products that fall under guarantee Long warranty: Lifelong warranty to offer repair to customers that break their items Question consumption: Publicly denouncing practice of excessive sales and closing stores on Black Friday Reuse: Offer repaired and restored second hand products through Haglofs Restored; sourced from customer takeback Support for repair: Offering repair guidance and spares to enable customers to repair themselves | We inspire people to get out there | 1. Products: Outdoor clothing (new and second-hand); Service: Repair 2. Outdoor customers in Sweden, Denmark, Finland, Germany, Austria, Belgium, Netherlands, Italy, Spain, Norway and the uK 3. Low-impact, long-life products | 4. Producing and selling clothing, Repair 5. ? 6. Own shops; webstore, other retailers 7. Supplied by over 90 suppliers 8. ? | 9. Product sales (new and reused) 10. Low-impact, long-life products 11. Growth (preferably without having to produce more products) | |||||||||||||
67 | hannes roether | Apparel | 2004 | ? | Germany | hannes roether produce and sell high-quality clothing for both men and women. Made from natural and partly recycled materials, the garments are meant to be timeless classics and worn for a long time. | When- and wherever possible we take care of our environment and protect resources because they are finite. (Translated from German) | Design: Timeless, high-quality clothes designed to be worn for a long time Green alternative: Natural materials and recycled components used to produce timeless classics; Production in Europe | One goal: clothing that stays. Today. Tomorrow. The day after tomorrow. (Translated from German) | 1. Products: Long-lasting high-quality clothing 2. Customers around the globe; premium pricing 3. Long-life, low-impact clothing | 4. Product: Timeless, high-quality clothing 5. ? 6. Own shops, webshop and other retailers 7. Production in Europe 8. ? | 9. Product sales; premium pricing 10. Low-impact, long-lifetime clothes 11. ? | |||||||||||||
68 | Harth | Furniture | 2018 | Small | UK | Harth offer an online marketplace for vintage and new furniture and interior design pieces. Vendors can offer their pieces for rent and / or sale while customers can decide to rent or buy an item. Harth takes care of the transport and insurance and charges a 15% rental fee. | This way we aim to tackle overproduction, free you from clutter and provide a more fun, free-spirited way to bring your space to life. | Exchange platform: Providing an exchange marketplace for renting or buying furniture and interior design accessories No ownership: Supporting furniture and accessorie rental through their exchange platform, managing the items' transportation and insurance | Our mission is to bring the circular economy to interiors and encourage a new system that delivers better outcomes for people and the environment. | 1. Service: Providing exchange platform for rental and sale of furniture (vintage and new) 2. UK customers (mostly London) 3. Giving pre-loved and vintage furniture a new home | 4. Providing platform for rental and sale 5. ? 6. Pop-up store (House of Harth, in Islington Square) 7. ? 8. | 9. 10% Harth Charge added to the cost of rental (659) 10. Low-impact furniture provided as sale or service 11. ? | |||||||||||||
69 | Heschung | Apparel | 1934 | Medium | France | Heschung produces timeless, high-quality shoes designed to be worn for a long time and reparable. Heschung also offer a resoling service and instructions for repair and maintenance. | We have aimed to uphold the values of sustainable and mindful consumption by using natural materials to craft long-lasting footwear with a timeless style since 1934. | Awareness-raising: Communicating to consumers about maintenance and care of Heschung shoes Design: Producing timeless, durable shoes meant to be reparable Green alternative: Offering long-life shoes through timeless design, produced with natural materials Reuse: Offering resoling to Heschung customers | We have aimed to uphold the values of sustainable and mindful consumption by using natural materials to craft long-lasting footwear with a timeless style since 1934. | 1. Product: Timelessly-designed shoes; Service: Resoling 2. Premium pricing 3. Low-impact, long-life shoes | 4. Producing and selling shoes; Service: Resoling 5. ? 6. Own stores, webshops; other retailers 7. Leather hides sourced from local partners (840) 8. ? | 9. Product sales; Resoling fees 10. Long-life, low-impact shoes 11. ? | |||||||||||||
70 | Hiyacar* | Mobility | 2015 | Small | UK | Car sharing platform hiyacarprovides its users a space to lend or borrow personal vehicles. The users can list their cars and others can borrow it through an app, with a virtual keys function also available, (un)locking remotely. | Fewer cars, used more, will produce less emissions from manufacturing. | Awareness-raising: Communicating about sustainability on hiyacar blog Exchange platform: Providing a peer-to-peer car sharing platform for members to rent other members' cars Green alternative: Giving customers the option to offset emissions with TreesForCities; lowered commission on electric and hybrid vehicles | Our mission is to see a world where communities have the freedom to lead a better life by car sharing and is aiming to be the world’s largest peer to peer community. | 1. Service: Exchange platform for peer-to-peer car rental 2. UK-based customers, select locations 3. Ensuring cars are used more often, taking cars off the road | 4. Providing platform 5. ? 6. Own app 7. Vehicle owners; insurance companies 8. Normal and electric cars; Quickstart virtual key access (662) | 9. Service fees 10. Cars are used more often, potentially leading to fewer new purchases, higher use and longer lifetimes 11. ? | |||||||||||||
71 | HOMIE* | Energy using appliance | 2016 | Small | Netherlands | HOMIE offers a white goods "pay per use" and rental service in the Netherlands. The company provides the item and maintains it until it is collected again after the rental period. Customers pay per use or monthly. HOMIE has also introduced incentivised pricing, with customers paying less for lower resource intensity in usage (e.g., colder laundry cycles). | [HOMIE] also wants to encourage ‘sustainable usage’ (aka sustainable consumption) of devices through its pay per use business model, coupled with incentives and information provision about how to best use its products. | Awareness-raising: Providing incentives and information to customers about less resource-intensive usage Green alternative: Repairing and reusing white good in-between use stages No ownership + price incentive: Offering white goods on a rental or pay per use basis and adjusting pricing to reflect resource use (e.g., lower prices for lower temperature wash) | Homie aims to significantly reduce the environmental impact of domestic appliances, by moving from “ownership” to “pay-per-use”. | 1. Service: Rental, pay per use and shared use for household white goods 2. Customers in the Netherlands 3. Product rental, pay per use or shared use can support better use and longer life times through repair | 4. Offering a rental service for white goods 5. ? 6. Own website 7. Several collaborators e.g. for the financial system, shared use etc, also collaboration with WeCycle and Stichting Ontmoeting (latter for washing machine donations) 8. Pay per use - own tracker for devices. Development towards own sustainable equipment | 9. Use or rental fees (either monthly or per use; differentiated by resource intensity) 10. Higher use of white goods, less ownership 11. Grow the business and grow impact | |||||||||||||
72 | Houdini | Apparel | 1993 | Small | Sweden | Houdini produce outdoor clothing and gear designed for the long run. The items are covered by a product lifetime warranty and can be repaired in Houdini stores or via post. Houdini also takes back clothing nad resells it, as well as offering a rental service on selected items. | As producers we need to build a business based on long lasting garments, not fast trends and disposable products. As consumers we can contribute by buying less, buying better and caring for the things we have. | Awareness-raising: Providing washing and care instructions to extend product lifetime Design: Durable, versatile clothing to be worn for a long time Green alternative: Producing long-life items with sustainable materials selected in production process Life extension service: Repair service in shops and through postal partnership with Repamera Long warranty: Offering a product lifetime warranty paired with repairs No ownership: Rental service for selected clothing and gear Reuse: Take-back scheme for used garments and resale in online webshop, stores and through Instagram | Our purpose and vision is about inspiring and enabling mankind to reconnect to nature, to lead a healthier and happier lifestyle in partnership with nature, to evolve as individuals and form a prosperous society on a thriving planet, for us and future generations. | 1. Products: Outdoor clothing (new and second-hand); Service: Repair and rental 2. Outdoor customers 3. Low-impact, long-life products; rental to ensure clothes are used more and repaired | 4. Producing and selling (new and second-hand) outdoor clothing; Repairing; Rental service 5. ? 6. Own shops, website, other retail 7. ? 8. ? | 9. Product sales, rental fees 10. Low-impact, long-life products plus repairs and rental to ensure higher use 11. Growth (241) | |||||||||||||
73 | Hygglo | Consumer good | 2016 | Small | Sweden | Hygglo is an online peer-to-peer sharing platform where members can lend out their items against payment. Items include tools, electronics, vehicles, sport equipment and others. Hygglo facilitates rental and takes a 20% fee from the rental price. | We know today that we must enormously reduce our consumption in all areas of life if we are to be able to contribute to a sustainable world. (Translated from Swedish) | Awareness-raising: Communicating about overconsumption and sustainability in Hygglo blog Exchange platform: Providing a peer-to-peer sharing platform for items | Hygglo is a platform where you can rent what you need - and earn money on the things you own. | 1. Service: Exchange platform for peer-to-peer item rental 2. Customers in Sweden, Nroway, Finland 3. Ensuring items are used more often, minimising new production | 4. Providing platform 5. ? 6. Own website, app 7. ? 8. ? | 9. 20% cut on completed orders from the person renting out; rentee pays booking fee when paying (668) 10. Things get used more and fewer products are needed 11. ? | |||||||||||||
74 | idioma | Apparel | 2011 | Small | UK | Idioma produces and sells unisex clothing made for longevity. Idioma boycotts Black Friday and informs its customers about the impact of the fashion industry. | No Black Friday, no discounts. It’s simply not sustainable! | Awareness-raising: Informing customers about impact of fashion industry Green alternative: High quality clothing made for longevity and some with organic materials Question consumption: Boycotting Black Friday sales and instead donating to environmental NGO | [A]im of enhancing foreign language learning and cultural awareness through visually appealing design using fashion as its main platform. | 1. Products: Sustainable clothing 2. Customers in Europe, US, Canada, Australia, New Zealand 3. Low-impact, long-life clothing | 4. Producing and selling clothes 5. ? 6. Own website 7. ? 8. ? | 9. Product sales 10. Low-impact, long-life clothing 11. ? | |||||||||||||
75 | iDoc | Energy using appliance | 2010 | Small | Germany | iDoc offers repairs, spare parts and detailed repair instructions for smartphones. The firm operates online through their webshop and generates income through product sales while offering the repair content for free. | Fixing problems rather than buying new. That saves resources, is sustainable, good for karma and very simple. (Translated from German) | Awareness-raising: Blog posts about impacts of consumption and repair advice Life extension service: Repairing smartphones Support for repair: Offering in-depth repair tutorials and spare parts | Since 2014, we have been sharing our knowledge about repairs on smartphones to promote the desire for a sustainable life, more understanding for your own mobile phone and fun with technology. | 1. Products: Selling repair item; Service: Providing repair manuals 2. Customers in Germany 3. Enabling DIY repair of electronics | 4. Selling repair equipment 5. ? 6. Own website, shop 7. ? 8. ? | 9. Product sales 10. Extending lifetimes through DIY repair 11. ? | |||||||||||||
76 | ihopa | Energy using appliance | 2017 | Small | Sweden | ihopa offers neighbourhood sharing boxes for tools for different purposes (e.g., kitchen tools, bicycle repair, crafts). The tool boxes can be accessed by locals who take out an item and return it when no longer needed. | Changing the way how people consume. ihopa is on a mission to scale group consumption to its full potential. By making sharing of a wide variety of products easy and secure we are creating a real sustainable alternative to buying. | No ownership: Offering neighbourhood tool boxes in Sweden | Access better products for an attractive price and in a sustainable way - with ihopa neighbouring box. | 1. Product: Neighbourhood sharing boxes 2. Customers in Sweden 3. Enabling fewer products to be needed by consuming together | 4. Providing sharing boxes 5. ? 6. Website 7. ? 8. ? | 9. Monthly access fees 10. Fewer products needed because of sharing 11. Growth with new boxes | |||||||||||||
77 | IKEA* | Furniture | 1943 | Very large | Netherlands | IKEA produces and sells furniture, also piloting reuse and rental offers. Since 2017, IKEA designs its furniture to be circular, enabling reuse, repair and recycling. IKEA also strives to communicate to its customers about the need to change consumption patterns. | We always think long term – to be able to meet the needs of people today without compromising the needs of future generations. Doing this requires rethinking and inspiring changes in lifestyles and consumption, and to adopt new ways of working. | Awareness-raising: Communicating about need to change consumption patterns Design: Designing furniture to be circular (repurarable, reusable, resellable) Green alternative: Since 2017, designing products to be circular (to be repurposed, repaired, reused, resold, recycled in the future) No ownership: Piloting furniture leasing in selected markets Reuse: Offering resale in selected markets, for instance Sweden Support for repair: Providing spare parts to extend product lifetimes | The IKEA vision is to create a better everyday life for the many people. | 1. Products: (Circularly designed, reused) furniture; Service: Furniture rental 2. Customers worldwide 3. Support circular consumption | 4. Producing and selling furniture; Offering rental service 5. ? 6. Own stores and online 7. ? 8. ? | 9. Product sales; Rental fees 10. Long-lifetime enabled through design and services 11. ? | |||||||||||||
78 | Ilk + Ernie | Apparel | 2018 | Small | UK | Ilk + Ernie make womenswear from surplus fabrics. Their clothing is produced by an ethically-certified factory in India and sold through their own websites and other retailers. | At Ilk + Ernie we pride ourselves on being a slow fashion brand, with this in mind we would like to remind you that all our garments can be worn all year round. Get experimental with styling! | Awareness-raising: Informing customers about the impact of fashion, e.g., around Black Friday Design: Designing trans-seasonal clothing to be worn; only producing two collections Green alternative: Vegan and surplus fabrics used in the production of long-time clothing | Our vision is to see every woman wearing clothes that not only turn heads but have a positive impact on the environment as well. | 1. Products: Low-impact clothing 2. Female customers 3. Long-life, low-impact clothing | 4. Producing and selling clothing 5. Surplus fabrics 6. Own webstore; other retailers 7. Ethically certified factory in India (1417) 8. Producing with surplus fabrics | 9. Product sales 10. Long-life, low-impact clothing 11. ? | |||||||||||||
79 | Isabella Oliver* | Apparel | 2003 | Medium | UK | Isabella Oliver (of House of Baukjen) design and sell maternity wear. They also resell clothing returned through a take-back scheme and offer a rental service for UK customers. | We are champions of slow fashion and always strive to promote a ‘buy less, care more’ attitude towards clothing. | Awareness-raising: Communicating to customers through blog, care instructions Design: Clothing designed for longevity and durability Green alternative: Producing long-life clothing with low-impact and responsible materials (some recycled, natural) mainly produced in Europe No ownership: Two-week rental service for garments Reuse: Reselling clothing collected through take-back scheme; 50% of Pre-Loved proceeds donated to Oxfam Question consumption: Foregoing Black Friday sales and instead donating to charities | House of Baukjen: Our mission is to put our customers and people at the heart of everything we do; through the timeless, carefully crafted designs that empower women to be their best selves every day, and our determination to drive lasting positive change in a damaging industry – through sustainable practices, recycling of garments and fabrics and a commitment to a more ethical supply chain. | B-Corp certified | 1. Products: Maternity wear; Service: Resale, Rental 2. Female customers; mainly UK; rental only UK 3. Low-impact, long-life garments | 4. Producing and selling (reused) clothing; Rental service 5. Natural materials, low environmental impact fabric, some recycled 6. Own shop; webshop; other retailers 7. Production in Europe 8. QR codes on garments for added information post-sale | 9. Product sales; Rental fees 10. Low-impact, long-life garments 11. Growth (711) | ||||||||||||
80 | JanSport | Apparel | 1967 | Large | USA | JanSport produces and sells long-life bags and accessories. The bags are made to stay with the customer for life and JanSport offers a repair service under its lifetime warranty. | Reduce unnecessary purchases: Ask yourself: Do I really need this? If so, can I buy it used? | Awareness-raising: Blog communicating about sustainable lifestyles and consumption, as well as maintenance tips Design: Designing bagpacks to last for a long time Green alternative: Recycled polyester and products made to last Life extension service: Offering repair under the lifetime warranty Long warranty: Lifetime warranty on products with repair or replacement covered | JanSport is with you for Life. VF Outdoor purpose: WE POWER MOVEMENTS OF SUSTAINABLE AND ACTIVE LIFESTYLES FOR THE BETTERMENT OF PEOPLE AND OUR PLANET. | 1. Product: Bags designed to last; Service: repairs 2. No specific customers 3. Long-lifetime products for lower environmental impact | 4. Producing and selling bags; repairing 5. ? 6. Online, retailers 7. ? 8. ? | 9. Product sales; Repair service (to be paid if not covered by guarantee) 10. Long-lasting, lower impact products 11. ? | |||||||||||||
81 | Kaely Russell* | Apparel | 2020 | Small | UK | Kaely Russell makes women's clothing with end of roll waste fabrics and linen. The items are designed to be worn for a long time, with timeless and functional design. | Our belief is clothes should be designed for life not just a season. | Design: Clothing designed for long wear Green alternative: End of roll waste fabrics and Oeko-Tex certified linen | Our designs are made to encourage a freedom of movement, handcrafted with care to produce a quality that will survive the test of time. Our belief is clothes should be designed for life not just a season. | 1. Product: Sustainably produced women's clothing 2. Femalue customers, mainly UK 3. Long-lifetime products for lower environmental impact | 4. Producing and selling clothing 5. ? 6. Website, retailers 7. ? 8. ? | 9. Product sales 10. Long-lasting, low-impact products 11. ? | |||||||||||||
82 | Kaiyo | Furniture | 2014 | Medium | USA | Kaiyo is an online marketplace offering consignment services for furniture resale. Kaiyo takes care of the cleaning, selling and moving of furniture for a consignment fee of 40-90% of the price. | We believe that buying well-made, pre-owned furniture is a better choice than buying new, because good design is sustainable design — meaning it’s timeless, accessible, and built to last for a lifetime of good vibes. | Awareness-raising: Communicating about sustainable lifestyle in blog Exchange platform: Offering consignment service for furniture resale | Kaiyo is an online marketplace committed to great design, exceptional customer care, and a more sustainable planet. | 1. Service: Consignment platform for furniture resale plus cleaning and moving service 2. Customers in the US 3. Enabling resale and thereby longer product use | 4. Offering exchange platform through buying and selling reuse furniture; Cleaning and moving service 5. ? 6. Website 7. ? 8. ? | 9. Consignment fee btw. 40%-90% 10. Enabling reuse of old furniture 11. ? | |||||||||||||
83 | Kkerelé | Apparel | 2018 | Small | Nigeria | Kkerelé create long-lasting leather goods made with traditional techniques. Their designs are seasonless and intended to foster mindful consumption. | All designs are of lasting quality based on emerging ideas, not categorized into seasons, rather a concept — thus, challenging the disposable view of fashion items. | Design: Leather items designed to last a long time Green alternative: Producing leather goods using traditional techniques to be used for a long time | ? | 1. Products: Long-lasting leather goods 2. General customers 3. Long-life products | 4. Producing and selling leather goods 5. ? 6. Website 7. ? 8. ? | 9. Product sales 10. Long-life product 11. ? | |||||||||||||
84 | Klean Kanteen* | Consumer good | 2004 | Medium | USA | Klean Kanteen produce reusable stainless steel containers and bottles to replace single-use items. The containers are designed to be versatile and reparable and Klean Kanteen offers care instructions and repair kits. | Versatility in design means that you can buy fewer bottles (yep, we just said that), which is better for your wallet and the planet. | Awareness-raising: Informing customers about impacts of single-use, e.g., through blog, and providing care and maintenance information Design: Versatile, highly-durable bottles designed to be used for a long time and reparable Green alternative: Durable products; environmentally-friendly product choices (e.g., Klean CoatTM finish); sourcing stainless steel with third-party certified, 90% recycled content Support for repair: Repair kits and replacement parts available to extend lifetime | From our stainless steel creations to the company we keep, we are firmly fixed on the task of making healthy, high-quality goods that will faithfully replace a lifetime of single-use items. | B-Corp certified (101.8 score) | 1. Product: Durable, reusable bottles and containers 2. Customers around the globe 3. Long-life, low-impact products | 4. Producing and selling reusable bottles and containers 5. Some stainless steel with third-party certified, 90% recycled content 6. Own webshop; other retailers 7. ? 8. Klean CoatTM finish (847); several patents (855) | 9. Product sales 10. Long-life, low-impact products 11. ? | ||||||||||||
85 | KLM | Mobility | 1919 | Very large | Netherlands | KLM are the Dutch national airline offering flights and cargo transport. They run the Fly Responsibly marketing campaign encouraging customers to chose more sustainable alternatives over flying. | Explore other travel options. In some cases, railways or other modes of transportation can be more sustainable than flying, especially for short distances such as within Europe. | Awareness-raising: Fly Responsibly marketing campaign Question consumption: Fly Responsibly campaign encouraging customers to not fly unless needed | ? | 1. Service: Offering flights; Raising awareness about flying responsibly 2. Any air-travel customer 3. Enabling air travel when responsible | 4. Offering flights 5. ? 6. Website 7. ? 8. ? | 9. Service fee 10. Environmental benefit through convincing people to not fly 11. "KLM is actively driving sustainable growth at Amsterdam Airport Schiphol and seeks to gain access to any market that will improve the quality of its network." (684) | |||||||||||||
86 | Know The Origin | Consumer good | 2016 | Small | UK | Know The Origin is a retailer for sustainable products. Initially producing their own ethically-made garments, they have expanded to include other brands with similar values in their webshop and po-up stores. | We’re looking for brands who care deeply about quality, design and who focus on making fewer products, really well. | Awareness-raising: Informing customers about impact of fast fashion and providing tips for resources to learn more about sustainability Green alternative: Producing own garments and zero waste accessories; selling other brands with sustainable credentials | By curating products from a range of industry-leading sustainable brands, they are on a mission to make buying ethical as easy scoring a fast fashion fix. | 1. Products: Ethically-made, sustainabel products 2. British customers mainly 3. Low-impact products | 4. Producing and selling products; Selling other brands 5. ? 6. Website; pop-up stores 7. Selection process with other brands to ensure fit 8. ? | 9. Product sales 10. Low-impact products 11. Growth (1167) | |||||||||||||
87 | Kodasema* | Construction | 2013 | Small | Estonia | Kodasema offers a multifunctional housing solution that can be used as a movable asset to meet housing demands in whatever form needed. The company offers eight different KODA models and sizes and the units can be combined and stacked to create larger housing communities. | By living smaller and consuming fewer things, the footprint one leaves on the environment is already tinier. | Awareness-raising: Comunicating about need to live smaller and consume less and joining the One Planet Network Design: Multifunctional, modular, prefabricated houses Green alternative: Modular houses created to be multifunctional and sustainable, using mainly natural materials (timber) Personalised production: Offering personalisation of the KODA based on individual requirements | movable housing solutions | quick, easy & flexible | sustainable | stackable (LI) | redensification and innovation of urban planning - cities need to be able to change as people's needs change | 1. Product: Modular tiny houses 2. Private, business and public customers 3. Modular, stackable tiny houses | 4. Producing and selling tiny houses 5. Design, materials and building methods that provide energy, thermal, acoustic, space and functional efficiencies. Constructed using timber sourced according to FSC and PEFC sustainability principles; produced according to European standard EN 14915:23. 6. Website, showroom; authorised partners globally, agents, licensees 7.Partnering with Harmet with over 800 employees; In USA, partnering with Big Sun Modular, who is the exclusive licensee in the Americas. Partnered with AuveTech – developer and manufacturer of level 4 autonomous shuttle meant for last mile transport vehicle. Close partnership with Spacedrip, designer of water treatment systems for remote last-mile households; KODEA - a manufacturer of houses designed for fully automatic production and Airforced Systems, that designs and builds innovative ventilation systems. 8. Offsite production ensures less waste during building. Moisture risk mitigated with factory built housing. KODA features all functions and amenities of a fully functional house, just on a smaller footprint. | 9. Product sales 10. Environmental benefit through enabling small resource-living; social benefit through adaptable buildings 11. Growth | |||||||||||||
88 | Koesener Spielzeug | Consumer good | 1911 | Medium | Germany | Koesener Spielzeug creates stuffed toys designed for longevity and with natural materials. The toys are sold in their webshop, on their manufacturing grounds and through other retailers. They also offer repairs. | Our plush toys and soft toys are designed as lifelong enjoyment. (Translated from German) | Green alternative: Producing long-life toys made from natural materials Life extension service: Repair service for toys | Das Unternehmen ist auf die Produktion hochwertiger naturnah gestalteter Plüschtiere ausgerichtet. | 1. Product: Long-life stuffed toys; Service: Repair 2. German customers mainly 3. Long-life, low-impact toys | 4. Producing and selling toys; Repair 5. ? 6. Webshop; own shop; other retailers 7. ? 8. ? | 9. Product sales 10. Low-impact, long-life products 11. ? | |||||||||||||
89 | KOTN | Apparel | 2015 | Small | Canada | KOTN produces apparel made with cotton sourced directly from farmers in Egypt and Portugal. Their timeless items are designed for longevity and a part of the profits goes into supporting education for the communities that grow the cotton. | We believe in buying less and enjoying longer. | Design: Timeless designs and made to be long-lasting Green alternative: Producing with cotton, a part of which is Better Cotton Initiative certified, and working towards all-organic cotton | [O]ur mission to change the way the things we love are created and consumed: better for the people, and better for the planet. | B-Corp certified (121.3 score) | 1. Products: Sustainable, transparently-made clothing 2. General public 3. Long-life, low-impact clothes | 4. Producing and selling clothing 5. ? 6. Own stores; webshop 7. Small-holder farms in Egypt and Portugal (1180) 8. ? | 9. Product sales 10. Low-impact, long-life products 11. Growth (1183) | ||||||||||||
90 | Kuyichi* | Apparel | 2000 | Small | Netherlands | Kuyichi creates clothing that is meant to be timeless and designed for the long life. They offer sustainably produced clothing and aim to combat overconsumption by foregoing sales and educating their customers about the impacts of consumption. | As a brand we see it as our responsibility to encourage people to buy more consciously, instead of pushing to buy more. | Awareness-raising: Educating and informing their customers about the impacts of consumption and providing maintenance instructions Design: Timeless design and seasonless collections made for long lifetimes Green alternative: Timeless clothing made with organic, recycled and low-impact fibres Moderating sales: Refusing sales and price reductions to ensure that overconsumption isn't supported Question consumption: Not participating in sales during Black Friday but instead pointing out the impact of the discounts | WE MAKE CLOTHES THAT CONTRIBUTE TO A BETTER TOMORROW BY MINIMIZING OUR IMPACT TODAY. | 1. Product: Sustainably-produced clothing 2. Any customers 3. Environmental alternative, appealing design | 4. Producing and selling sustainable clothing 5. Organic, natural and recycled materials 6. Website, own shop 7. Production in Turkey, Pakistan and Portugal 8. Durable clothing | 9. Product sales 10. Low impact products 11. Sustainable growth to increase positive impact | |||||||||||||
91 | Lanius | Apparel | 1999 | Small | Germany | Lanius produces sustainable womenswear. Made with predominantly organic materials, the clothing is made to be timeless and worn for a long time. Lanius also cooperate with a local tailor to offer a repair service. | Buy good-quality clothes that will last. Wear them for longer, treat them carefully, and wash them as seldom as possible. Or as Vivienne Westwood would say: 'Buy less, choose well, make it last!'. | Awareness-raising: Informing customers about impacts of fast fashion and how to extend garment lifetime Design: Long-life, timeless clothing; only two collections a year Green alternative: Producing with natural and organic materials mainly Life extension service: Offering a repair service in cooperation with PlisseeBecker tailor shop | [M]aking fashion under fair conditions, creating something beautiful and feeling good about it. | 1. Product: Sustainable clothing; Service: Repair service with partner 2. General customers 3. Long-life, low-impact clothing | 4. Producing and selling clothing; Repair service 5. ? 6. Own shop; website; other retailers 7. Production in Bulgaria, Romania, Italy, Lithuania, Portugal, Greece, Turkey, North Macedonia, Peru, India, Morocco, China (1203) 8. ? | 9. Product sales 10. Low-impact, long-life products 11. ? | |||||||||||||
92 | Lapuan Kankurit* | Consumer good | 1973 | Small | Finland | Lapuan Kankurit is a Finnish company weaving homeware textiles from natural materials. Their products are versatile to be used for multiple functions and for a long time. | What we weave, it will last. With proper care, our high-quality textiles will endure for decades, from generation to generation. | Awareness-raising: Providing information on sustainable behaviour and care of products Design: Mutli-functional design to ensure long use of items Green alternative: Natural material textiles made to last for a long time | We want to pass on a lasting textile legacy for generations to come. | 1. Products: Natural material houseware textiles 2. Mainly customers in Finland, Japan and EU 3. Long-life, low-impact textiles | 4. Producing and selling textiles 5. Own production 6. Own stores; website 7. Production in own mill in Finland and co-owned mill in Lithuania (1220) 8. Jacquard weaving mill | 9. Product sales 10. Long-life, low-impact products 11. Steady growth | |||||||||||||
93 | Lemuel MC | Apparel | 2015 | Small | UK | Lemuel MC designs and produces linen clothing in London. They offer bespoke clothing and free repairs for life to its customers. | Lemuel MC clothes are made to last a lifetime and we are always looking for new ways to turn the tide against fast fashion. | Green alternative: Producing clothing with sustainable material, mainly linen Life extension service: Offering free repairs for life Personalised production: Offering made to measure garments and alterations | We believe it's our responsibility to tell you where your clothes and accessories come from. | 1. Product: Sustainable-produced linen clothing, also bespoke; Service: alterations and repairs 2. Female customers 3. Environmental alternative, appealing design, healthy for skin (cotton) | 4. Producing and selling sustainable clothing; repair, alteration 5. Linen from Lithuanian production deadstock 6. Own website 7. Production in London 8. ? | 9. Product sales; service fees 10. Long-lasting, lower impact products 11. ? | |||||||||||||
94 | Les Racines du Ciel | Apparel | 2005 | ? | France | Les Racines du Ciel design and sell timeless womenswear manufactured in Europe. Their clothing is made from natural fibres and intended to be worn for a long time. | We also think of all our customers and want to revive an emotional bond through our clothing: by making them aware of its value, its social and environmental components, we want it to naturally support a way of life, to live better with less. | Awareness-raising: Informing customers of negative impacts of fashion Green alternative: Timeless, natural fibre clothing manufactured in Europe | Steeped in Romain Gary's work, a decidedly humaist ecological opus, we create and produce clothing with the challenge of creating a future for all living creatures, whether that be plants, animals or humans. | 1. Products: Sustainable clothing 2. Premium pricing customers 3. Low-impact, long-life clothing | 4. Producing and selling clothes 5. ? 6. Own website; other retailers 7. Manufacture in Italy, Portugal and Bulgaria (1228) 8. ? | 9. Product sales; premium pricing 10. Long-life, low-impact product 11. ? | |||||||||||||
95 | Levi's | Apparel | 1853 | Very large | USA | Levi's produce and sell durable, long-life clothing with a focus on denim wear. They design their clothes for a long life and support lifetime extension through a repair service and online repair tutorials, as well as resale of used clothing. | Buy Better, Wear Longer. | Awareness-raising: Communicating about sustainable consumption and climate action Design: Designing clothing to be long-lasting and highly durable Green alternative: Long-life, durable clothing produced with low-impact materials and processes Life extension service: Repairs, alterations and upcycling in the Levi's Tailor Shop Personalised production: Bespoke denim jeans created with Levi's Master Tailor Reuse: Offering Levi's SecondHand resale of vintage and used jeans Support for repair: Free online content for how to repair and mend clothing | We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. | 1. Product: Long-lasting, (made-to-measure) denim jeans, also resale; Service: Repair 2. Premium pricing 3. Long-lasting items and repairs | 4. Producing and (re-)selling denim jeans; repair; workshops 5. ? 6. Online and own shops 7. ? 8. ? | 9. Product sales; repair service 10. Long-lasting, lower impact products 11. ? | |||||||||||||
96 | Library of Things | Energy using appliance | 2015 | Small | UK | Library of Things offers a borrowing service for items such as tools. Located in Community Hubs or Kiosks across selected UK locations, members can access the item and pay a borrowing fee. Library of Things also supports workshops teaching members to create themselves or mend items. | For the planet – if everyone in the world consumed resources at the rate we do in the UK, we would need 3.5 planets to sustain us! | Exchange platform: Offering a platform for members to exchange skills, e.g., on building or creating items No ownership: Offering rental service of tools and items in locally-placed Community Hubs or Kiosks Support for repair: Supporting workshops teaching members to mend or repair | A clear social mission – to make borrowing better than buying: more affordable, convenient, socially-rewarding and environmentally friendly. | Social enterprise | 1. Service: Offering platform for renting (borrowing) equipment; workshops for DIY and repair 2. Local community members in UK areas 3. Affordable access to useful equipment; less need for products | 4. Offering exchange platform; Workshops 5. ? 6. Local community hubs and kiosks 7. ? 8. ? | 9. External funding; borrowing fees and kiosk set-up fees (690; 691) 10. Enabling higher use of items 11. Growth and replication (690) | ||||||||||||
97 | Linn | Energy using appliance | 1973 | Medium | UK | Linn produces high-end sound systems designed for long lifetimes and upgradeability. The company provides speakers and whole sound systems and enables personalised finishes in terms of colour matching. | In a world of planned obsolescence, we do the opposite. Our hardware is modular and our software upgradeable. That means the best sound possible not just today, but for the lifetime of the product. | Design: Designing items for long use and upgradeability Green alternative: Modular, upgradeable and expandable sound systems with long lifetime; support in LinnDocs wiki group Personalised production: Offering personalised finish for speakers to match customer requests | We want to bring you closer to the music you love, to feel every note, to relive your happiest memories, to experience your music with a clarity and power unlike anything you’ve ever heard. | 1. Product: High-quality audio equipment and speakers, optional personalised colouring 2. Premium pricing; audiophiles 3. High quality sound and long-lasting upgradable equipment | 4. Producing and selling audio equipment 5. ? 6. Other retailers, demo events 7. Retail partners globally; home installation partners 8. Own technology (e.g., Organic DAC, Exakt, Space Optimisation) | 9. Product sales 10. Long-life, upgradable products mean fewer resources needed 11. ? | |||||||||||||
98 | Livid | Apparel | 2010 | Small | Norway | Livid produce and sell denim products, offering a first time free repairs service. They also have a take-back system and resell good-condition reused denims. Additionally, they sell vintage wear and new surplus garments from other retailers. | There is no better way to help the environment than to reduce consumption, and to maximize the use and lifetime of things that are already made. | Awareness-raising: Providing advice for denim care and maintenance Green alternative: Selling vintage reuse items and surplus clothing from other retailers next to own jeans Life extension service: Offering free first time repairs on Livid jeans Reuse: Take back system and resale of denim jeans still in good shape | Dedicated to honoring old traditions in making jeans, and inspired by a time when superior quality, supporting local trade and taking care of own garments mattered. | 1. Product: Denim wear and surplus/vintage clothes; Service: Repair and take-back scheme 2. Customers in Norway; premium-pricing 3. Long-life denim clothing with free first repair | 4. Producing and selling denim jeans, selling surplus/vintage clothes; Repair 5. ? 6. Own stores, website, potentially other retailers 7. Producers in Portugal 8. Denim clothes produced in Portugal (Made in Europe) | 9. Product sales; Repair fees (after first free repair) 10. Long-life, low-impact denim jeans 11. ? | |||||||||||||
99 | Loom | Apparel | 2016 | Small | France | Loom produces and sells highly durable organic cotton clothing manufactured in France and Portugal. Based on the idea of fighting overconsumption their clothing is seasonless and the company is active in educating consumers about sufficiency, also acting this out by refusing sales and promotions. | [W]e have to produce better and overall consume (a lot) less. (Translated from French) | Awareness-raising: Educating about the impacts of fashion and need for sufficiency, e.g., through blog Design: Making seasonless clothing with only one collection, designed to be highly durable Green alternative: Produced with organic cotton and based in France and Portugal Moderating sales: Not offering any sales or price reductions Question consumption: Openly questioning need to buy and boycotting Black Friday through closing webshop | Less but better: durable clothing that lasts longer and impacts the environment less. (Translated from French) | 1. Product: Organic cotton, durable clothing 2. French customers mainly; eco-conscious 3. Producing organic, low-impact clothing for long lifetimes at product price | 4. Producing and selling clothing 5. Organic cotton 6. Webshops 7. Producers in Portugal and France 8. Produced in Portugal and France | 9. Product sales 10. Long-life, low-impact clothing 11. Slow, natural growth (699) | |||||||||||||
100 | Loomes | Apparel | ? | ? | Australia | Loomes produce women's timeless woMenswear made to last a long time. The items are made from organic or recycled materials and sold at a premium price in the firm's webshop. Loomes also offers a lifetime warranty and repair or alteration services. | We want to break the machine of throw away consumerism and change the mind set of humanity. | Awareness-raising: Providing care and repair information on website and blog and through email and social media Design: Designed for longevity, with seasonless clothing Green alternative: Creating garments in zero waste manufacturing process with natural or recycled material and natural dyes, aiming for longevity Life extension service: Offering repair, mend or alteration service as well as service to overdye clothing Long warranty: Lifetime warranty on products | Our mission is to create truly sustainable clothing, which achieves more than providing the highest possible quality with the most sustainable practices possible – it preserves functional, timeless and solid design. | 1. Product: Low-impact, long-lifetime woMenswear; Service: Repair, alterations 2. Australian customers mainly; premium pricing 3. Low-impact, long-lifetime clothing | 4. Producing and selling clothing; Repair, alterations, dyeing 5. Recycled material; organic cotton & silk 6. Webshop 7. ? 8. ? | 9. Product sales (premium pricing) 10. Producing low-impact, long lifetime clothing 11. ? |