Example Google Shopping Feed - Will Marlow Agency
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ABCDEFGHIJKLMNOPQRSTUVWXYZAAABACADAEAFAGAHAIAJAKALAMANAOAPAQAR
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idtitledescriptionconditionpriceavailabilitylinkimage linkgtinmpnbrand
identifier exists
google product category
is bundlemultipackadultgenderage groupsizecolormaterialpattern
item group id
taxshipping
shipping weight
shipping length
shipping width
shipping height
shipping label
sale price
sale price effective date
additional image link
mobile linkproduct type
availability date
size typesize system
adwords redirect
custom label 0
unit pricing measure
unit pricing base measure
loyalty points
multiple installments
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RequiredRequiredRequiredRequiredRequiredRequiredRequiredRequired
Required for some categories
Required for some categories
Required for some categories
Required for some categories
Required for some categories
Required for some categories
Required for some categories
Required for some categories
Required for some categories
Required for some categories
Required for some categories
Required for some categories
Required for some categories
Required for some categories
Required for some categories
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
Recommended (if applicable)
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Identifies each product. An ID must be unique to an item across the account, and the product must maintain the same ID over time.Product title. No promotional text or shipping information allowed.Product's description. No promotional text allowed, including shipping information.Product's condition or state.
Accepted values:
New, Refurbished, Used
Product's base price, along with the corresponding currency code (e.g. USD for US dollars).Availability status of an item.
Accepted values:
Preorder, In Stock, Out of Stock
Product's landing page from Google Shopping. Must reside within the claimed website domain and be reviewable by Google crawlers.URL of the main image for a product that’s crawlable by Google.Product’s Global Trade Item Number (GTIN).

Accepted formats:
UPC (in North America), EAN (in Europe), JAN (in Japan), ISBN (for books)
Code from the manufacturer that identifies the product. Also known as the 'Manufacturer Part Number'.Product's brand name.Used when a product is in a Google product category where unique product identifiers are required, but identifiers don't exist for that product (e.g. custom or antique goods). When there is no unique product identifier available, submit a value of 'false'.The category ID or full path of the product's category from Google's taxonomy.When the product is bundled with another type of product (e.g. a camera and camera bag). Submit a value of 'true' if the item is a merchant-defined bundle.Indicates the number of identical products packed together (e.g. 6 pens sold together).Indicate that an product is 'adult' per our policies: https://support.google.com/merchants/answer/2953140Accepted values:
Male, Female, Unisex
Accepted values:
Newborn, Infant, Toddler, Kids, Adult
Product's size.Product's color.Primary material used in product.Product pattern, such as solid, stripes, or any other value.For an product with multiple colors, sizes, materials, patterns, age groups, genders, size types, or size systems, group them together with a unique 'item group id.’An product-level override for merchant-level tax settings as defined in your Merchant Center account. (US only)

Has four sub-attributes:
country (optional), geographic region (optional), rate (required), tax_ship (optional)
An product-level override for merchant-level shipping settings as defined in your Merchant Center account.

Has four sub-attributes:
country (optional), geographic region (optional), service (optional), price (required)
Weight used to calculate the shipping cost. Mandatory if the account-level shipping setting is based on weight, such as ‘carrier-calculated.’Length of the package needed to ship the product. Recommended if you use carrier-calculated rates in your shipping methods. Width of the package needed to ship the product. Recommended if you use carrier-calculated rates in your shipping methods. Height of the package needed to ship the product. Recommended if you use carrier-calculated rates in your shipping methods. Use for custom grouping of products in your shipping rules.Product's temporary sale price. Note that the typical price at the store must still be submitted using the 'price' attribute.Date range of the sale. Is used in conjunction with ‘sale price.’ Up to 10 additional images of the product -- for instance, multiple angles or colors.Provide links to mobile-optimized versions of the landing pages for your products. Your own categorization for an product. Recommended for products with the ‘preorder’ value for the ‘availability’ attribute.The cut of an apparel product.

Accepted values:
Regular, Petite, Plus, Big and tall, Maternity
The country sizing system of an apparel product.

Accepted values:
US, UK, EU, DE, FR, JP, CN, IT, BR, MX, AU
Specify a separate URL that can be used to track traffic coming from Google Shopping. If provided, you must make sure that the URL will redirect to the same website as given in the ‘link’ or ‘mobile link’ attribute.Use if you want to subdivide the products in your Shopping campaign using values of your choosing. You can have up to five custom label attributes, numbered 0-4, e.g. 'custom label 1'.Defines the measure and dimension of a product, e.g. 135floz or 55oz. It's recommended to submit the ‘unit pricing base measure’ attribute together with ‘unit pricing measure’.

Accepted values:
Weight: oz, lb, mg, g, kg, Volume: floz, pt, qt, gal, ml, cl, l, cbm, Length: in, ft, yd, cm, m, Area: sqft, sqm, Per unit: ct
Specifies your preference of the denominator of the unit price (e.g. 100floz). You should only submit this attribute if you also submit ‘unit pricing measure’.

Accepted values:
Weight: oz, lb, mg, g, kg, Volume: floz, pt, qt, gal, ml, cl, l, cbm, Length: in, ft, yd, cm, m, Area: sqft, sqm, Per unit: ct
Loyalty points with a specific monetary value (Japan only)

Has three sub-attributes:
name (optional), points value (required), ratio (optional)
For products that can be paid for in multiple installments. (Brazil Only)

Has two sub-attributes:
months (required), amount (required)
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Examples:
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235Black Shirt
Fitted black shirt with dragon design on the front.
New16.95 USDIn Stock
http://www.example.com/item/235
http://www.example.com/item/235-image1
Clothing by Google
1670FemaleAdultMBlackCottonblack1US:CA:10.00US:::5.0015.00 USD
2015-11-01T13:00-0800/2015-11-27T15:30-0800
RegularUS
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234Black Shirt
Fitted black shirt with dragon design on the front.
New16.95 USDPreorder
http://www.example.com/item/234
http://www.example.com/item/234-image1
Clothing by Google
1670FemaleAdultS BlackCottonblack1US:CA:10.00US:::5.0014.00 USD
2015-11-01T13:00-0800/2015-11-27T15:30-0801
2015-10-25T13:00-0800
PetiteUS
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1558Lemur Pencils
Pack of 100 pencils with lemur illustrations. No. 2
New12.88 USDIn Stockhttp://www.example.com/item/1558http://www.example.com/item/1559-image1155548769589
Clothing by Google
100US:CA:10.00US:::5.0016oz8oz
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Color Key:
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= Required
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= Required for some categories
12
= Recommended (if applicable)
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Learn more about accepted values
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