Internationalization Canvas.xlsx

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3	The Internationalization Canvas						Documentation:
4							Read Instructions
5							Read Instructions
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8	1. Internationalization goal	3. Resources	6. Market entry strategy		7. Stakeholders	9. Localization
9	1. Internationalization goal	3. Resources	6. Market entry strategy		7. Stakeholders	9. Localization
10	Why are we going international? Ex: - Increase our number of customers  - Find a country with better regulations in our industry - Decrease our development costs  - etc.	What resources are available for your internationalization?’ Reflect on what are the key things you can invest during your expansion. For example: - Financial investment (how much money can you invest?) - Human Resources (people / hours per week) - Governmental instruments (is there any government assistance you can take advantage of?) - Existing partnerships and channels (people in your industry, international clients, investor's network, accelerator's network, etc.)	Which one of the entry strategies is the most appropriate for your company? Ex: Direct exporting, Indirect exporting, Licensing, Franchising, Joint Venture, Acquisition, Subsidiary		What are the potential customers and partners in the new country? Did you identify new stakeholders? List them here. Ex: Potential partners to resell your product Potential networks to tap into Etc	What changes do we need to do in our offer? Ex: Creation of a new partnership model Integrate existing local tools Integrate local payment gateways Adapt to local legislations
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28	2. Results (KPI’s)	4. Limitations			8. Value preposition	10. Cost structure
29	How will you measure the achievement of this goal? Identify how to measure the success of your international expansion. Ex:  - 3 new customers during the first year  - US$ 50k in sales in the first year Remember, a good KPI should always always be SMART: (S) Specific: profit \| # of customers (M) Measurable: measured by accessible numbers; (A) Achievable: something your company can actually achieve; (R) Relevant: Of course, this KPI needs to be of high interest to your company; (T) Timed: for one year, for example	What factors restrict your internationalization?  List all factors, both internal and external, that may limit your international performance, such as:   - Resources (technical and financial) - Lack of international experience within the team - Complex regulations within your niche - Competition - Complexity of your sales cycle			What is the value you are going to offer to this new country? Based on the strategy you chose, are you going to offer the same value proposition in the new market? Keep in mind: - Different benefits of your solution might resonate better with international markets or your customers might experience the pain you solve differently. Approach your early interactions with a curious mind to learn these differences as soon as posible. - Depending on your new sales channels, you might generate value in different ways - maybe by generating a new revenue stream for them or by facilitating the work they might be already doing. Take these into account when approaching local stakeholders.	10. Cost structure
30						What are the costs involved with the country and strategy you chose?    Ex: Staff Marketing Office space Translation Integration of new tools
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48	5. Target market
49	A. Selection Criteria			B. Which countries fit these criteria?
50	What are the criteria for selecting the target country? What are the conditions that a country should offer to make it attractive to you? Don't forget to consider your limitations (topic #4). You can find a step by step approach to help with this in this document. Ex: - Serviceable Addressable Market (SAM) - Attractive competitive landscape - Existing regulations - Etc			Practical activity: search for and identify which countries meet these criteria. Now that you know what criteria a country should have to be attractive to your company, it’s time to do your research. Identify market information relevant to your industry and compare your options based on the set criteria.
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62	Designed by: uGlobally
63	Adapted from: APEX Brasil
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