ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
BRAND VOICE: [Purpose] The reason for creating contentNOTES
2
To entertain
3
To educate
4
To inform
5
To share opinion
6
To enable
7
To advocate
8
To sell
9
To amplify
10
To gain popularity
11
To provoke
12
To inspire change
13
Add in any extras here
14
[Your tone] “It’s not what you said, it’s the way you said it”NOTES
15
16
Funny
17
Playful
18
Cheeky
19
Witty (sarcasm, poking fun, wordplay, clever)
20
Silly
21
Irreverant
22
Casual
23
Cool-kid
24
Geeky cool (puns, technical jokes, industry inside jokes)
25
Personal
26
Friendly
27
Caring
28
Thoughtful
29
Respectful
30
Helpful
31
Warm
32
Explanatory
33
Positive
34
Enthusiastic
35
Matter of fact
36
Direct
37
Commanding
38
Frank
39
Realistic
40
Pragmatic
41
Say it like it is
42
Unapologetic
43
Cool-headed
44
Formal
45
Honest
46
Professional
47
Authoritative
48
Serious
49
Technical
50
Inspiring
51
Emotive
52
Empowering
53
Fired-up
54
Activating
55
Explanatory
56
Dignified
57
Intelligent
58
Submissive
59
Inoffensive
60
Calm
61
Serving
62
Humble
63
Flamboyant
64
Colourful
65
Loud
66
Dramatic
67
Vibrant
68
Confident
69
Add in any extras not listed here
70
BRAND VOICE: [Language] The kind of words you useNOTES
71
Casual
72
Informal
73
Non-technical
74
Complex
75
Simple
76
Technical (advanced understanding, not laymans terms)
77
Whimsical
78
Insider/colloquial
79
Factual
80
Concise
81
Professional
82
Add in any extras not listed here
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100