Basic Forecasting Model
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ABCDEFGHIJKLMNOPQRSTUVWXY
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May-17Apr-17Mar-17Feb-17Jan-17
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Contacts7,0007,5006,0004,5004,300
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Shipments175,000150,000100,00090,00080,000
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Contact to shipment ratio
4%5%6%5%5%
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Steps 1-2
Steps 3-7