Adwords Scripts Dashboard
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Scripts Information and Locations on GoogleDriveScripts Scheduling Info
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Adwords Script NameScript Location on Google DriveObject NameMulti Run?Template Spreadsheet UrlScript Inputs Sheet NameSchedule using Spreadsheet?Script Schedule FrequencyHour Of the Day for Script ExecutionDay of month for Monthly Script ExecutionDay of Week for Weekly Script Execution
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Generate Account-wide Keywords Report Grouped by Automatically Set Keyword 'Tokens' (common words or words' combinations)Scripts/KeywordTokenizer.jsGenerateTokenReportYInputsYOff101Thursday
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Setup New Shopping AdGroups from Spreadsheet DataScripts/ShoppingAdGroupSetup.txtrunScriptY
https://docs.google.com/spreadsheets/d/1XQYGsm06c3pCwsuyLWkUNs_ROqth6J0MgVb4YIBPxsI/edit
Shopping ScriptsYOff
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Shopping Product Groups Performance Three Periods Comparison and Benchmark ReportScripts/ShoppingPerformanceComparisonReport.txt
compileShoppingComparisonReport
YShopping ScriptsYOff12Monday
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Shopping Product Groups and Adgroups Performance ReportScripts/ShoppingPerformanceReport.txtcompileShoppingReportYShopping ScriptsYOff13
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Main Daily Keyword Bidding using proprietary-developed Algorythm (bid to target ROAS or CPA) - Rules defined by Campaign LabelScripts/BidManager.txtBidByLabelSettingsYBid Settings For LabelsYOff
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Main Daily Keyword Bidding using proprietary-developed Algorythm (bid to target ROAS or CPA)Scripts/KeywordBidding.jsManageKeywordBidsYKeyword Bidding ScriptsYOff3
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Create new Text Ads for existing Adgroups automatically, using Adwords best-converting search queries reportScripts/TextAdCreator.jsCreateTextAdsYTest Ad CreationYOff2
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Update Keyword Bids according to each Keyword Hour and Day of the Week Conversion PerformanceScripts/UpdateBidsHourOfDayWeekly.jsManageBidsY
https://docs.google.com/spreadsheets/d/1KQoPJsmHhpLVqT4IdrHsqprIYNnBCdBPYOUszAczrwI/edit
InputsYOff
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Generate Comprehensive Adwords Reports at preset frequency period (Part 1)Scripts/Reporting Script_1.txtGenerateReportYReportsYOff5Monday
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Degrading Keywords ReportScripts/DegradingKeywordsReport.txtGenerateReportYReportsYOff6Monday
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Generate Comprehensive Adwords Reports at preset frequency period (Part 2)Scripts/Reporting Script_2.txtGenerateReportPartTwoYReportsYOff7Monday
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New Adwords Campaign Setup Using Products Feed (in Excel or CSV format) and custom-cofigured Text Ad Templates with dynamic ad parameters
Scripts/AutomatedCampaignSetup.jsManageCampaignY
Automated Campaigns Input
YOff1
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Set Campaign-level Mobile Bid Modifiers according to target CPA PerformanceScripts/DeviceBidModifier.jsModifyDeviceBidsYBid ModifiersYOff4
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Set Mobile Bid Modifiers by Geographic location, according to each location conversion performanceScripts/GeoBidModifier.jsModifyGeoBidsYBid ModifiersYOff16
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Set Mobile Bid Modifiers according to ROAS PerformanceScripts/MobileBidModifier.jsManageMobileBidsYBid ModifiersYOff15
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Generate and Analyze Weighed Quality Score Reports for the Account entities (campaigns, adgroups, keywords)Scripts/QSAnalyzer.jsStoreQSYReportsYOff13Monday
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Keyword Bidding according to Bid to Specified Target Position Algorythm (best used if no conversion tracking is set)Scirpts/BidToPosition.jsBidToPositionYKeyword Bidding ScriptsYOff3
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Manage actual Campaign Budgets to meet Planned Monthly Campaign Spend goalScripts/ManageCampaignBudgets.jsManageBudgetYLabels and BudgetsYOff0
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Pause Overspending Adwords entities (campaigns, adgroups, keywords) at a pre-set frequency periodScripts/PauseOverspendingEntities.jsPauseOverspendingEntitiesYLabels and BudgetsYOff14
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Apply 'creation date' labels to newly created Adwords entities (campaigns, adgroups, keywords, ads)Scripts/ApplyCreationLabels.jsApplyCreationLabelsYLabels and BudgetsYOff8Sunday
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Check any anomalies in Adwords account periodically (unusual spikes in high/low daily spend, click volume, impressions, etc.)Scripts/AnomalyChecks.jsFindAnomaliesYPerformace TestsYDaily9Monday
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A/B Ad Testing using a custom KPI metrics (default is Profit Per Impression) when pre-defined Statistical significance traffic metric is accumulated
Scripts/CreativeTesting.jsCreativeTestingYPerformace TestsYOff8Monday
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Check if all the Destination Urls are working correctly, at pre-defined time intervals, dailyScripts/MonitorDestinationUrls.txtMonitorDestinationUrlsYPerformace TestsYDaily2
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Scripts Config
MCC Scripts Config
Shopping Scripts
Bid Settings For Labels
Inputs
Account Audit Report
MCC Script (Campaign & AdGroup Bid Modifier)
Bid Modifiers
Keyword Bidding Scripts
Text Ad Creation
Reports
Automated Campaigns Input
Labels and Budgets
Performace Tests