Influencer Matrix

	A	B	C	D	E	G	H	I	J	K
1		MOTIVATION				ABILITY
2		MEDIA	ADJECTIVE	OUTCOME GOALS	KENDALL AUDIENCE	MEDIA	ADJECTIVE	OUTCOME GOALS	KENDALL AUDIENCE	Student Responsible

3	PERSONAL	Animation of Germs Campaign	Guilty, Fear (of Sickness)	Awareness, Personal Behvavior change	STUDENTS	Personal Purrell Bottles with printed sticker or packaging	empowered	Students, Faculty, Staff and Admin use Personal Purrell, Reminder	STUDENTS
4		Webisode - Animation	Empathetic, Informed, Humored	Empathy with the character- enough for Personal Behavior change	STUDENTS, FACULTY	How to wash hands educational video- (20-30 seconds) Video with 2d or 3d Animation and Motion Graphics Titles	informed	Better understanding of method	STUDENTS
5		Bathroom Print Posters	Connected to Community	Recovery Behavior- Remind people to wash their hands when they have forgotten.	BATHROOM USERS
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7	SOCIAL	Contest for Design of the Purrell Wrap or environment -Sub Campaigns to get Artist to enter + audience to come PACKAGE DESIGN / PRINT ENVIRONMENT FOR AROUND PURELL DISPENCERS	involved, creative, intised by reward	Recovery Behavior- Remind people to wash their hands when they have forgotten.	STUDENTS, FACULTY	Viral Costume Campaign	scared	Make People scared into using	STUDENTS, FACULTY, TECH
8		Scholarship for Metrics PITCH FOR ADMINISTRATION Incentive through money		scholarship	STUDENTS	Word of Mouth -Cool People- infuencers form each group.			STUDENTS
9		Bake Sale with Defication Donuts vs. Purell SIGNS THAT SHOW THE DIFFERENCES		Social Peer Pressure- enforce Choices	STUDENTS	Motion Graphics Screen Saver -Teachers- Influencers for each classroom	informational	awareness pf germs spread while using computers	STUDENTS- non laptops TEACHERS	Ross
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11	STRUCTURAL	Bathroom Stats- Environmental PRINT SIGNS WITH STATS		Demand Accountability	BATHROOM USERS	Motion Activated Facilities -Total Campaign Pitch to Admin		Motion Activated Facilities	ADMIN
12		Email Blast		Demand Accountability	FACULTY, STAFF, ADMIN	More Purrell Dispensers -Total Campaign Pitch to Admin	guilt, sense of unfairness	More Purrell Dispensers	ADMIN
13		Get Stats to give to Admin -STATISTICAL RESEARCH IN THE FIELD	Informed, Empathetic	Design Rewards- Ask the Admin to fund a scholarship or Ask Admin to Place More Purrell Dispensers	ADMIN
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