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Tanj.co 5S Brand Name Memorability Assessment
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Brand Name Under Consideration:
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FactorDefinitionSignalsScore (0-2)Notes
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SharpnessHow cleanly and quickly the name lands in the brain
Is it short?0
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Is it smooth to pronounce?0
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Does it have rhythm, repetition, or pattern?0
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Is the spelling intuitive?0
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Sharpness Sub Total →0
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StickinessHow well the name holds through imagery or metaphorDoes the name evoke a visual?0
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Does it contain a clear or concrete metaphor?0
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Does it imply a place, object, or sensation?0
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Can you build a simple story around it?0
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Stickiness Sub Total →0
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SparkThe energy, motion, or vitality inside the nameDoes the name feel active or energetic?0
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Does it behave like a character or entity?0
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Is there a flash of tension or boldness?0
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Does it feel like it has momentum or direction?0
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Spark Sub Total →0
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StrangenessThe purposeful twist or unexpected detail that captures attentionDoes it break category norms?0
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Does it introduce something unfamiliar in sound or structure?0
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Would people recognize it instantly in a lineup?0
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Does it create a micro moment of curiosity?0
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Strangeness Sub Total →0
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SentimentThe emotional resonance and perceived meaning inside the nameDoes the name spark a real emotion?0
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Does it carry an intuitive meaning or symbolic cue?0
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Is the meaning supported by a story you can tell?0
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Does the meaning people assign align with the meaning you want?0
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Does it touch identity or aspiration0
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Sentiment Sub Total →0
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Total →0
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Score Thresholds ↓
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30–40 points total
Strong memorability. Clear cognitive lift. Worth advancing.
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24–29
Fair potential. Solid foundations with room to sharpen.
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20–23
Borderline. Needs strengthening to stand out.
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Below 20
Low memorability. Likely too flat or generic.
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