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BookBub Featured Deal Ad Budget Calculator by David Kadavy

Make a Copy (File > Copy) to enter your own numbers

Based on this blog post: http://kadavy.net/blog/posts/bookbub-featured-deal-results/
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Sign up for my detailed author income reports at http://kadavy.net/rssemail
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Editable fields have green borders.
Chose File > Make a copy to begin editing.
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STEP 1: Enter your total budget ๐Ÿ‘‰
Total Campaign Budget$4,000
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STEP 2: Enter the fee for your BookBub Featured Deal ๐Ÿ‘‰Featured Deal Fee$1,008
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Supplemental Advertising Budget$2,992
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STEP 3: Enter the % of budget you'll spend on the last day of the campaign. ๐Ÿ‘‰

(You can manually modify this mix, as long as it adds up to 100%, but you'll break the formula.)
Timing Allocation
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Before Campaign Budget %25%
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Day-of -> Last-Day Budget %25%
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Last-Day Budget %50%
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STEP 4: Enter the % of budget you'll spend on BookBub Ads ๐Ÿ‘‰

(You can manually modify this mix, as long as it adds up to 100%, but you'll break the formula.)
Advertising Channel Allocation
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BookBub50%
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Amazon25%
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Facebook25%
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STEP 5: See how much you should spend in each channel, during each period, to stay on-budget!Before CampaignDay-of -> Last-DayLast DayTotal / Channel% of budget
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BookBub$374$374$748$1,49650%
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Amazon$187$187$374$74825%
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Facebook$187$187$374$74825%
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Total / Period$748$748$1,496$2,992100%
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% of budget25%25%50%100%
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