ABCDEFGHIJKLMNOPQRSTUVWXYZAAABACADAEAFAGAHAIAJ
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Market / TypeDigital Objective / Goal + KPIPlacement / Ad FormatGeoAudience(s)Messaging StrategyAd Variation MessagingFormatCopyChar. Count
(125 max)		Headline 1Char. Count
(30 max)		Link
Description		Char. Count
(30 char)		Display URLDestination URLLink to 1:1 CreativeLink to 9:16 CreativeLink to 16:9 Creative (Video Only)Ad Mock LinkCTA ButtonPaid Media Launched?UTMAdditional Notes
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All LocationsRewards Sign Up'sFacebook/Instagram

Newsfeeds		10 mi around All Participating Locations1) Prospective Pizza Fans

3) Lookalike Audience
The goal is for prospecting: Keep messaging broad to grab people new to Happy Joe's with a 1 time offer which will add their information to their email lists for retargeting. Get $15 off your $30 purchase.		Static 1New Joe's Rewards members get $15 off a purchase of $30. More slices for half the prices! Only for a limited time.
115More Pizza For Less Dough!26$15 Off $3011happyjoes.comhttps://happyjoes.com/rewards/https://vert.app.box.com/file/1305239217245?s=1leu12ethcyauw6jwdmdlvzegrgjwhaghttps://vert.box.com/s/6tve6re5h387vpm2iyfhjxc0eh2xhuvySign Up!https://happyjoes.com/rewards/?utm_medium=paid&utm_source=facebook&utm_campaign=rewards-2023&utm_content=static1
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Static 2Join Joe's Rewards and enjoy a slice of savings. New members enjoy $15 off a $30 purchase. Big savings, and big smiles.119Crust Us, This Is A Deal!25Saucy Rewards13happyjoes.comhttps://happyjoes.com/rewards/https://vert.box.com/s/1py3dihlgmi3ol41ogpl99ac87yucfjvhttps://vert.box.com/s/spigcbbi8w4fca18grk1gytuyx2p8wiuSign Up!https://happyjoes.com/rewards/?utm_medium=paid&utm_source=facebook&utm_campaign=rewards-2023&utm_content=static2
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2) Owned Audience - Email List - Previous Purchasers - Retargeting
Double points for existing customers		Static 3Serving up pizza and points! Existing Joe's Rewards patrons get double points, and deliciousness!97Double Point Deliciousness26Save Some Dough15happyjoes.comhttps://happyjoes.com/rewards/https://vert.box.com/s/zrbhxzqbdpf1i83oa6hybjfb2sqy97ifhttps://vert.box.com/s/b5m91q9r6q01mri4ydgfgawne4lj00heSign Up!
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Videos from happy joes - will place in prospecting or owned whichever fits bestVideo 1
*video from HJ		When you join Joe's Rewards receive $15 off a $30 purchase. Savings you can sink your teeth into. 98Serving Up Savings18Reward Yourself15happyjoes.comhttps://happyjoes.com/rewards/Sign Up!
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Video 2
*video from HJ		Say hello to Happy Joe's Rewards, where every bite counts!58Dishing Up Deals16Make It A Pizza Night21happyjoes.comhttps://happyjoes.com/rewards/Sign Up!
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Happy Joes - 2023 Rewards 🍕 - Google Search Matrix
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Market / TypeDigital Objective / Goal + KPIPlacement / Ad FormatGeoKeyword GroupMessaging StrategyHeadlines (6-8 recommended)Char. Count
(30 max)		Descriptions (4 recommended) Char. Count
(90 max)		Display URLDestination URLLink To CreativePaid Media Launched?UTMAdditional Notes
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All LocationsRewards Sign Up'sGoogle Search Results / Text Ads10 mi around All Participating LocationsBrand:
Sample Keywords: happy joes pizza, happy joes online order happy joes promos

Rewards & Delivery Keywords: pizza coupons, pizza delivery, fast delivery, rewards programs, food coupons		This campaign will be focused on Happy Joe's Rewards!

$15 off $30 or more

Double points for existing customers

The goal is for prospecting: Keep messaging broad to grab people new to Happy Joe's with a 1 time offer which will add their information to their email lists for retargeting.
Get Saucy With These Savings28Pizza is better with extra dough in your pocket! Join Joe's Rewards for $15 off $30.84happyjoes.comhttps://happyjoes.com/rewards/n/ahttps://happyjoes.com/rewards/?utm_medium=paid&utm_source=search&utm_campaign=rewards-2023&utm_content=brand
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Get A Big Slice Of The Pie26Hungry for rewards? Get $15 off when you join Joe's Rewards!60happyjoes.comhttps://happyjoes.com/rewards/n/a
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You Knead To Join Joe's Rewards31Every slice brings a smile! Join now for $15 off your next flavor fest.71happyjoes.comhttps://happyjoes.com/rewards/n/a
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Bite Into Joe's Rewards23Join the party, get the perks. Enroll in Joe’s Rewards & taste the difference.78happyjoes.comhttps://happyjoes.com/rewards/n/ahttps://happyjoes.com/rewards/?utm_medium=paid&utm_source=search&utm_campaign=rewards-2023&utm_content=non-brand
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More Pizza For Less Dough!26Craving more than just pizza? How about $15 off? Enroll in Joe’s Rewards!73happyjoes.comhttps://happyjoes.com/rewards/n/a
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Crust Us, This Is A Deal!250happyjoes.comhttps://happyjoes.com/rewards/n/a
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Join Us! You'll Be Happy You Did.330happyjoes.comhttps://happyjoes.com/rewards/n/a
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Enroll, Eat, Save Big!220happyjoes.comhttps://happyjoes.com/rewards/n/a
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Happy Joes - 2023 Rewards - Google Discovery Matrix
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Market / TypeDigital Objective / Goal + KPIPlacement / Ad FormatGeoTargetingAd VariationHeadline OptionsHeadlines (5 recommend, 3 minimum 5 maximum)Char Count (Max 30 each, include at least one with 15 characters or less)Description OptionsDescriptions (1 minimum, 5 max)Char Count (Max 90)CTABusiness NameChar Count (Max 25)Destination URLLandscape Image Link 1 (1200x628,5 MB max size)Landscape Image Link 2 (1200x628,5 MB max size)Square Image Link 1 (1200x1200, 5MB max size)Square Image Link 2 (1200x1200, 5MB max size)Portrait Image Link 1(960x1200, 5MB max size)Portrait Image Link 2(960x1200, 5MB max size)Square Business Logo Link (1200x1200, 5MB max size, Transparent Background Recommended)UTM
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All LocationsRewards Sign Up'sGoogle Discovery10 mi around All Participating LocationsPizza & Bargain Hunters (Prospecting)
Demographic: Men + Women, 18-65+
In Market: Pizza, Fast Food Meals, Restaurant Delivery & Takeout
Affinity: Frequently eats lunch out, frequently eats dinner out, foodies, bargain hunters, food & dining, value shoppers

Retargeting
Demographic: Men + Women, 18-65+
Segment: All site visitors (Google Ads)		Discovery 1Headline 1Get Saucy With These Savings28Description 1Dough saved is dough earned! Enroll in Joe's Rewards and enjoy $15 off orders of $30 or more.93Sign UpHappy Joe's 12https://happyjoes.com/rewards/https://vert.box.com/s/6g2how428uz3tio2tfikhquy4gfv8mgzhttps://vert.box.com/s/qoicvre760ilj4hzyo0ypo83dv0096mkhttps://vert.box.com/s/yebrs173il351j5zt9bsk4gaofnld97qhttps://vert.box.com/s/k78fuloyy8ryh9dc6dm2kj6y6qsszm3yhttps://vert.box.com/s/h9yxbm3yrfom0b7wekxq1obppjc1ob7ehttps://happyjoes.com/rewards/?utm_medium=paid&utm_source=facebook&utm_campaign=rewards-2023&utm_content=discovery1
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Headline 2Grab A Slice Of Savings23Description 2Download the app- get rewarded. $15 off an order of $30. Half the price, all the flavor.88
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Headline 3Get Rewarded For Good Taste27Description 3Dough is for eating, not spending. Download the app for $15 off an order of $30 or more.88https://vert.box.com/s/5zvb0lct6ehtr90oh3orkhgsxauy9lw1
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Headline 4Happy Customers At Happy Joes29Description 4Grab a pie for half the price! Join Joe's Rewards, get $15 off an order of $30 or more. 88
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Headline 5Join Our Dough-lightful Rewards Program!40Description 5Put the dough where it belongs, in your wallet. Join to get $15 off orders of $30.82
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Happy Joes - 2023 Rewards - Youtube Matrix
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Market / TypeDigital Objective / Goal + KPIPlacement / Ad FormatGeoAudiencesLink To YouTube Video (from HJ)Companion BannerCompanion Banner SpecsUTMUTM
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All LocationsVideo ViewsYouTube
5s skippable		10 mi around All locationsIn Market Segments for
Restaurant Delivery & Takeout and Pizza

Retargeting: Happy Joes Web Visitors 		https://youtu.be/dNOs_E9BGlE
(Spot 1)		https://vert.box.com/s/9x1vvwml3mm40afzlsybf4tlzzhm4r4b300x60, 150KB Maxhttps://happyjoes.com/rewards/?utm_medium=paid&utm_source=facebook&utm_campaign=rewards-2023&utm_content=YouTube-Video1
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https://youtu.be/fT2MVe-ccYI
(Spot 2)
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