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Mini SEO Audit
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OverviewTarget site:
https://deepindiankitchen.com
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Date:Sep , 2020
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This audit has been put together to help you make sense of how your website is performing. We pull together data from Google Search Console, Ahrefs, Screaming Frog and more to get a birds-eye view of SEO performance.
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Navigation:
Summary:
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On-Page SEO
Audit Findings
Post-Launch
Position Change
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Keyword Research
# Of KWs# Of KWs# Of KWs
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SEO Installation
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▶URL Equity#1-522545523
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Redirect Chains
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Redirect Mapping
#6-1012139127
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Competitor Comparison
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#11+109722151118
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TOTALS113128991768
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SEO / On-Site
Part of Installation Process?
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Keyword Usage/Targeting
We will pick the best keywords for each of your highest priority pages. We will use these when rewriting title tags & meta descriptions.
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CPages aren't necessarily targeting the highest value/desired keywords provided. Keyword selection can be improved and worked into titles, meta descs and content.
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Title TagsWe will rewrite title tags for your highest priority pages and install them on the website.
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DTitle tags are not unique and some only have the brand name. They should be rewritten to include primary keywords.
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Meta DescriptionsWe will rewrite unique meta descriptions for your highest priority pages and install them on the website.
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DA lot of autogenerated meta descriptions. These should be rewritten to target pirmary and secondary keywords.
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RedirectsWe will provide a list of redirects for your web developers to implement. In some cases we are able to fix these on our own.
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ANo issues with redirects.
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Page SpeedWe will provide detailed recommendations to your web developers on where site speed can be improved.
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DSite speed is quite slow due to the size of pages. Serving scaled & optimized images, as well as enabling compression at server level will help improve load times.
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Schema UsageWe will provide detailed recommendations to your web developers on how to implement the schema markup on your website.
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CSchema is not utilized on the site. There are opportunities for product, location, and expanded content with FAQ schema markup to improve SERP listing size/presence.
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SEO / Off-Site
Recommendations
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Link ProfileStart a high authority contextual link building campaign from relevant sites in the food space.
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BThe link profile is on par with competitors, there are some good links redirected through the deepfoods.com domain and some others.
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Anchor TextContinue building links with primarily branded anchor text. Some partial match anchor text links are fine.
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APrimarily branded anchor text. Not at risk for algorithmic penalization due to over-optimization.
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Local SEOContinue encouraging customers reviews and ratings. Periodically update photos and take advantage of new GMB features.
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AGood number of reviews and ratings, well filled out profile.
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Key Takeaways
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1. Re-evaluate keyword targeting for core landing pages. Update titles and meta descriptions for all core pages to utilize the highest value target keywords.
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2. Start a high authority link building campaign with link placement on relevant food-related sites. Stick with primarily branded anchors, although some partial match anchors can be mixed in.
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3. Improve site speed by reducing the page size. Utilize image compression and serve scaled images (biggest impact). Enabling compression on the server level will also help reduce load times.
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