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1 | Mini SEO Audit | |||||||||||||||
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4 | Overview | Target site: | https://deepindiankitchen.com | |||||||||||||
5 | Date: | Sep , 2020 | ||||||||||||||
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8 | This audit has been put together to help you make sense of how your website is performing. We pull together data from Google Search Console, Ahrefs, Screaming Frog and more to get a birds-eye view of SEO performance. | |||||||||||||||
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12 | Navigation: | Summary: | ||||||||||||||
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14 | ▶ | On-Page SEO | Audit Findings | Post-Launch | Position Change | |||||||||||
15 | ▶ | Keyword Research | # Of KWs | # Of KWs | # Of KWs | |||||||||||
16 | ▶ | SEO Installation | ||||||||||||||
17 | ▶ | URL Equity | #1-5 | 22 | 545 | 523 | ||||||||||
18 | ▶ | Redirect Chains | ||||||||||||||
19 | ▶ | Redirect Mapping | #6-10 | 12 | 139 | 127 | ||||||||||
20 | ▶ | Competitor Comparison | ||||||||||||||
21 | #11+ | 1097 | 2215 | 1118 | ||||||||||||
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23 | TOTALS | 1131 | 2899 | 1768 | ||||||||||||
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27 | SEO / On-Site | Part of Installation Process? | ||||||||||||||
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29 | Keyword Usage/Targeting | We will pick the best keywords for each of your highest priority pages. We will use these when rewriting title tags & meta descriptions. | ||||||||||||||
30 | C | Pages aren't necessarily targeting the highest value/desired keywords provided. Keyword selection can be improved and worked into titles, meta descs and content. | ||||||||||||||
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33 | Title Tags | We will rewrite title tags for your highest priority pages and install them on the website. | ||||||||||||||
34 | D | Title tags are not unique and some only have the brand name. They should be rewritten to include primary keywords. | ||||||||||||||
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37 | Meta Descriptions | We will rewrite unique meta descriptions for your highest priority pages and install them on the website. | ||||||||||||||
38 | D | A lot of autogenerated meta descriptions. These should be rewritten to target pirmary and secondary keywords. | ||||||||||||||
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41 | Redirects | We will provide a list of redirects for your web developers to implement. In some cases we are able to fix these on our own. | ||||||||||||||
42 | A | No issues with redirects. | ||||||||||||||
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45 | Page Speed | We will provide detailed recommendations to your web developers on where site speed can be improved. | ||||||||||||||
46 | D | Site speed is quite slow due to the size of pages. Serving scaled & optimized images, as well as enabling compression at server level will help improve load times. | ||||||||||||||
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49 | Schema Usage | We will provide detailed recommendations to your web developers on how to implement the schema markup on your website. | ||||||||||||||
50 | C | Schema is not utilized on the site. There are opportunities for product, location, and expanded content with FAQ schema markup to improve SERP listing size/presence. | ||||||||||||||
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55 | SEO / Off-Site | Recommendations | ||||||||||||||
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57 | Link Profile | Start a high authority contextual link building campaign from relevant sites in the food space. | ||||||||||||||
58 | B | The link profile is on par with competitors, there are some good links redirected through the deepfoods.com domain and some others. | ||||||||||||||
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61 | Anchor Text | Continue building links with primarily branded anchor text. Some partial match anchor text links are fine. | ||||||||||||||
62 | A | Primarily branded anchor text. Not at risk for algorithmic penalization due to over-optimization. | ||||||||||||||
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65 | Local SEO | Continue encouraging customers reviews and ratings. Periodically update photos and take advantage of new GMB features. | ||||||||||||||
66 | A | Good number of reviews and ratings, well filled out profile. | ||||||||||||||
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71 | Key Takeaways | |||||||||||||||
72 | 1. Re-evaluate keyword targeting for core landing pages. Update titles and meta descriptions for all core pages to utilize the highest value target keywords. | |||||||||||||||
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75 | 2. Start a high authority link building campaign with link placement on relevant food-related sites. Stick with primarily branded anchors, although some partial match anchors can be mixed in. | |||||||||||||||
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78 | 3. Improve site speed by reducing the page size. Utilize image compression and serve scaled images (biggest impact). Enabling compression on the server level will also help reduce load times. | |||||||||||||||
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