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ObjectiveW1W2W3W4W5W6W7W8W9W10W11
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Scouting and sourcing
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Program launch (applications open)
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Screening, due diligence, and selection
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Program kick-off
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Learning labs 1
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Diagnostic panel 1 + site visit
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Grant disbursement
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Pilot testing (product-market fit and validation)
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Business mentorship calls
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Learning labs 2
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Diagnostic panel 2
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Masterclasses
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Gender scorecarding
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Technical assistance
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Investment readiness baselining and assessment
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Endline data collection
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Impact showcase
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Final reporting
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Communications CampaignObjectiveW1W2W3W4W5W6W7W8W9W10W11
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Program Page LaunchTo heighten visibility of program, objectives, and content through a centralized hub Production
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Information CampaignTo distribute a concise informational campaign in order to encourage potential enterprises to identify themselves as a fit for the programProduction
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Program Announcement PRTo solicit media partnerships
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Storytelling Social Media Content (Carousel Graphics)To generate online engagement with entrepreneurs and the communityProductionProduction
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Community Partnership Announcement (Graphics)To build relationships with community partners
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Entrepreneur showcase short-form videos (3)To heighten visibility of programProductionProduction
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Call for applications (Graphic)To invite applicants and build entrepreneur pipeline
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Call for applications - Extension (Graphic)To invite applicants and build entrepreneur pipeline
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Cohort Spotlight (Carousel)To promote entrepreneurs
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Sponsorship requirements (as needed)To heighten brand visibility of partners and sponsors
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Mentor Spotlight (Carousel Graphics)To highlight expertise offered by the program
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Entrepreneur blogs (3) + Pull quote graphicsTo promote entrepreneurs and the program
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Impact Showcase Posts
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Post-kickoff and learning lab post (Microsite Section)To report the program's impact to the ecosystem and media
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Gender scorecarding/metrics report (Microsite Section)To report the program's impact to the ecosystem and media
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1 culminating team blog (Microsite Section)To highlight the organizer's thought leadership and expertise gleaned from the program
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