TWIA Judging Profile Questions by Category

	A	B
1	Category	Question
2	Band	How would you describe your band?
3		How many weddings do you supply each calendar year on average?
4		What do you do that makes you different from your competitors?
5		How do you manage the client journey from booking to the wedding day itself and how do you measure client satisfaction?
6		How do you work with a couple to make sure you play exactly the type of music they want to hear on the day?
7		What was the most valuable thing you learned in your last year of business?
8		Describe a major challenge your business faced (ideally not related to the Covid Pandemic) and how you to overcame it.
9		Where do you see your business in 12 month's time and what plans have you made to help fulfil these aspirations?
10	Bridal Retailer (est. LESS than 4 years)	How would you describe your Bridal Shop/Boutique?
11		How many bridal dresses do you sell each year, on average, and what is your conversion rate?
12		What do you consider makes you stand out in the bridal market?
13		How do you make sure your boutique attracts the brides to visit?
14		How do you communicate with your Brides and at what points in her journey with your boutique/shop? What systems and procedures do you have in place to ensure your Bride’s journey with your boutique/shop is the best it can be?
15		What changes have you implemented in your boutique over the past 12 months and why?
16		Describe a major challenge your business faced (ideally not related to the Covid Pandemic) and how you to overcame it.
17		What do you think today’s bride is looking for and should expect from a bridal boutique?
18		Where do you see your business in 12 month's time and what plans have you made to help fulfil these aspirations?
19	Bridal Retailer (est. MORE than 4 years)	Describe your bridal shop/boutique and how it has evolved.
20		How many bridal dresses do you sell each year and what is your conversion rate?
21		Describe your Marketing strategy and the systems you have in place to maintain & grow your business.
22		How do you plan your year in terms of sales, marketing and key deliverables?
23		Do you offer in-house dress fitting/alteration? If so, why? If not, why not?
24		How do you plan your buying and stock investment?
25		Do you have a long-term business goal & plan?
26		How do you maintain a happy and enthusiastic team and how what are your processes for their personal growth and wellbeing?
27		Describe a major challenge your business faced (ideally not related to the Covid Pandemic) and how you to overcame it.
28		What is your business background and how did you use those skills to become a bridal retailer?
29	Cake Maker/Designer	How many weddings do you supply each week, on average?
30		Why do you do what you do and what motivates you to be involved in the wedding industry?
31		What was the most valuable thing you learned in the last year of business?
32		What steps have you taken to learn the art and craft of cake design and cake making?
33		Where do you get your inspiration when designing wedding cakes?
34		What makes you different from your competitors? What are you particularly well-known for?
35		Briefly describe how you manage a wedding client's journey from initial enquiry through to delivery of their cake(s).
36		Describe the major challenges your business faced due to the Coronavirus Pandemic and how you attempted to overcome them.
37		Where do you see your business in 1 to 3 year's time and what plans have you made to help fulfil these aspirations?
38		How would you describe your signature style? Briefly tell us about the ingredients that go into your bakes, how many flavours you offer and which is your most popular flavour?
39		What is your emergency contingency plan, should something go wrong either before the wedding or on the day itself?
40	Caterer	Describe your approach to wedding catering.
41		How many weddings do you supply each calendar year, on average?
42		How did you come to be a wedding caterer?
43		What do you do that makes you different from your competitors and what drives you to be involved in the wedding industry?
44		How do you keep up to date with changing trends in the wedding industry?
45		What was the most valuable thing you learned in your last year of business?
46		How do you manage the client’s journey from booking to the wedding day itself and how do you measure client satisfaction?
47		Describe a major challenge your business faced (ideally not related to the Covid Pandemic) and how you to overcame it.
48		Where do you see your business in 12 month's time and what plans have you made to help fulfil these aspirations?
49	Celebrant	Why do you do what you do, and what motivates you to be a Wedding Celebrant?
50		What do feel is the most valuable lesson you have learned in your Celebrancy Career within the last year and how have you applied this to your business?
51		What steps have you taken in terms of Training and/or Personal Development to learn the art of Celebrancy, Ceremony & Ritual?
52		What processes do you carry out to ensure that your couples get the very best possible service when you are creating, writing and delivering a celebrant-led Wedding?
53		What sets you apart from other Wedding Celebrants and why do you feel you are deserving of the title 'Wedding Celebrant of the Year'?
54		Describe your style and approach to being a wedding celebrant.
55		How many weddings do you officiate at each calendar year, on average?
56		Describe a major challenge your business faced (ideally not related to the Covid Pandemic) and how you to overcame it.
57		Where do you see your business in 12 month's time and what plans have you made to help fulfil these aspirations?
58		What process do you go through to rehearse and choreograph your wedding ceremonies to ensure everything runs smoothly on the day and that each ceremony has appropriate impact?
59	DJ	Describe your style and approach to being a wedding DJ.
60		How many weddings do you supply each calendar year, on average?
61		How did you come to be a DJ in the wedding industry?
62		What do you do that makes you different from your competitors and what drives you to be involved in the wedding industry?
63		How do you manage the clients journey from booking to the wedding day itself and how do you measure client satisfaction?
64		How do you work with a couple to make sure you play exactly the type of music they want to hear at the wedding?
65		What was the most valuable thing you learned in your last year of business?
66		Describe a major challenge your business faced (ideally not related to the Covid Pandemic) and how you to overcame it.
67		Where do you see your business in 12 month's time and what plans have you made to help fulfil these aspirations?
68	Event Team	Describe what support and/or tools you offer couples to help them organise and run their weddings.
69		How many weddings do you supply each calendar year, on average?
70		Describe your team infrastructure and briefly describe how you manage the wedding co-ordination, both during the planning stages and on the day itself.
71		Which elements of your job do you find the most difficult and what do you do to overcome this?
72		What is your response policy when a client contacts you and how do you ensure continuity of contact during the wedding planning process?
73		How do you work with couples to coordinate and plan the wedding beforehand and what is your physical involvement on the wedding day itself?
74		What interaction, if any, do you have with the couple after the wedding?
75		Describe a major challenge your business faced (ideally not related to the Covid Pandemic) and how you to overcame it.
76	Florist	Describe your style and approach to being a wedding florist.
77		How many weddings do you supply each week, on average?
78		How do you market your wedding florist business?
79		How do you handle multiple weddings on the same day?
80		How do you manage the client journey from initial consultation to the wedding day itself?
81		What was the most valuable thing you learned in your last year of business?
82		Where do you do your research and gain inspiration?
83		Describe a major challenge your business faced (ideally not related to the Covid Pandemic) and how you to overcame it.
84		How do you manage/control your buying process and profit margin?
85		Where do you see your business in 12 month's time and what plans have you made to help fulfil these aspirations?
86		Please highlight any improvements or changes you have made to your floristry methods in light of sustainability, shrinking your carbon footprint and reducing single-use plastic in your work.
87	Hair Stylist	Tell us how/why you became a wedding hair stylist. Describe your style and approach and what makes you stand out in the market.
88		What training courses have you taken/ are you currently taking, that enable you to keep up with current styles and trends in Bridal hair?
89		Describe your client process from enquiry through to the wedding day. What written information, if any, do you provide to the client throughout this process.
90		Tell us about any particular ways of working or any techniques you use that you feel work really well, or make you a better bridal hair stylist.
91		How do you manage clients who have unrealistic expectations?
92		Describe a major challenge your business faced (ideally not related to the Covid Pandemic) and how you to overcame it. What lessons have you learnt?
93		Do you include any special touches or services that may give your clients a feeling of exceptional customer service?
94		Where do you see your business in the future and what plans have you made to help fulfil these aspirations?
95	Magician	How would you describe your style of wedding entertainment?
96		How many weddings do you perform at a year (on average) and what packages / prices do you offer?
97		Why/How did you start performing at weddings?
98		How do you stand out amongst other wedding entertainment and why is it different?
99		Describe a major challenge your business faced (ideally not related to the Covid Pandemic) and how you to overcame it.
100		How do you manage the client enquiry, booking and wedding day itself and how do you manage & implement client feedback?