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What is the purpose of your content?
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Example: Drive lead generation
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Example: Make sales
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Example: Nurture and education to build authority
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Example: Rank on search engines
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Content Topic Research
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Do you have products or lead magnets related to this content? (If not - don't create it.)
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What keywords do you need to focus on?
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Is the topic too broad? A series is better suited?
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Is the content evergreen or will it be outdated quickly?
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Step by step or how to content coverts well
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What medium do you want to deliver this content?
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Video - Facebook live. Youtube, video on your site?
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Blog
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Infographic
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Downloadable PDF
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Can this content be repurposed for different mediums?
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Don't force yourself to do something you're not good at or comfortable with
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Create an outline
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Use whichever platform you're most comfortable with -mindmap, Google Docs, Voice Record
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Create the content script
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In most cases you'll always start with text. Even if it's a video script.
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Write, edit and then have someone else edit. (Preferably someone not educated in your niche)
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Use ediing tools like Grammerly
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Post on your medium of choice
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Once youve created your content script and it's edited then post.
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Build your blog post
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Record your video
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Design your infographic
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Chose relevant and appealing images
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Add meta tags and keywords to your images so they will also rank for SEO
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If posting on a third party platform like Youtube, Vimeo, Facebook, Medium you want to keyword your content thoroughly so it's found in their search
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Once you've posted/created your content, now it's time to market it.
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Watch the Hub and Spoke Traffic System in your course material to create your content marketing plan
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