Persona

	A	C	D	E	F	G	H	I
1		Name	Jožo Mikulas			Quote
2		Age	33			Summarize their experience with the website/app. Positive or negative.
3		Location	Bratislava	Slovakia	84105
4		Job Title	IBM programmer
5		Keywords	junk food, eats a lot, limited time
6	Background (Biography)				Behaviours, Skills, Preferences
7	Write a bit about their life.				Quantify their behaviours, skills, and preferences relevant to your website/service/app.
8	Ever since childhood Robo liked food. After graduation he found himself decend job at IBM. He likes to use the time of the day productively, so he is kind of workoholic person. He doesn t have much time to eat during day which often leads to junk food. Jožo hates cigarette smoke but usually has to tolerate it.				Technical skills		Care about food source
9					low	high	doesnt care	cares
10					Friendly		Patient
11					unfriendly	friendly	inpatient	patient
12	Motivations – Be-Goals		Motivations – Do-Goals			Frustrations
13	What concerns do they have?		Why do they need your website/service/app?			What’s stopping them from choosing the website/app or annoying them?
14	• Be productive		• Fast order			• Too many adds
15	• Sit alone		• Find table that meets his requirements			• Registration
16	• Eat decent quality of food		• Choose payment type			• Email spam
17	•		• Reliable order			• Online paying
18	•		•			• Long loading
19	Ideal Experience
20	Their experience including features and content which will help them have a great experience.
21	• Easily see daily menu		•			•
22	• Easy to navigate in the application		•			•
23	• Table is ready when he comes		•			•
24	• Food is prepared the moment he comes (not earlier)		•			•
25	Add more rows above as needed. Duplicate this sheet for another persona.
26	Compiled by WTaM Team, Comenius University, Bratislava, 2014.			Sources:	[1] Orange Bus Persona Template		[2] Fake Crow's persona template