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1 | This template provides all the essential information about In-App Events and Promotional Content, along with useful ideas for creating various events. | Receive expert assistance with In-App Events and other ASO tasks ➜ | |||||||
2 | Types of In-App Events and Promotional Content | What do In-App Events and Promotional Content consist of? | Media specifications of In-App Events | ||||||
3 | In-App Events on the App Store: Familiarization with types of events: Challenge — An activity that encourages users to achieve a specific goal before an event ends, such as a fitness challenge in a workout app or reaching a particular level in a game. Competition — Activities where users compete against each other for rankings or rewards, such as tournaments where players aim to win the most matches. Live Event — A real-time event that all users can join, like a sports match or a live concert. Major Update — Announcing major changes to an app, including new features, content, or experiences. New Season — Announcing new content, such as a new season of a TV show or a new battle pass in a game. Premiere — Announcing the debut of new content, such as a newly released movie or an album. Special Event — Time-limited events that span multiple actions or events that are not captured by another event badge, such as a collaboration. These events should provide users with new content, features, or goods. Promotional Content (ex. LiveOps) on Google Play: Only developers with a good reputation on Google Play, whose app or game falls under a supported category and meets the requirements, can access premium tools for growth. Ad content is displayed on the app's Google Play page and may also appear in various locations such as the homepage, search results, and more. The algorithm aims to show ads to users who are likely to be interested. Not all users will see the same events. Types of Promotional Events Offers – Discounts on in-app content, extra bonuses, and rewards. Competition – Competitions and challenges where users compete for rewards, leaderboard positions, or must achieve a specific goal. Live Events – Real-time events such as live streams of sports matches or concerts. Special Events – Any other type of limited-time event. Major Updates - Features & Announcements – Significant updates that introduce new features. Examples: "Now with multiplayer mode!" or "New video editing tools available." Content – Newly released or previously unavailable content such as TV shows, movies, performances, music, game levels, or characters. Pre-Registration Updates – Information for users who pre-registered, including new content, instant app demos, milestone rewards, and global release announcements. Criteria for gaining access to Promotional Content | In-App Events on the App Store: 1. Event badge. 2. Event name — 30 characters. * Should not include generic terms or event type. * Avoid non-verifiable terms such as “best”, “number one” or generic words like “gaming event”. 3. Short description — 50 characters. * Used on the event card. 4. Long description — 120 characters. * Displayed on the event page. * Can be used to describe the reward. Promotional Content (ex. LiveOps) on Google Play: 1. Content must be unique, relevant to your product, and engaging for users. 2. The description should clearly state the benefits or details of the promotion. 3. Aggressive or misleading marketing tactics are not allowed. 4. Duration - Events must last between 3 days and 8 weeks. - It is important to specify the start and end dates in advance. 5. Graphics Requirements Resolution: 1080 × 1920 px (9:16). Formats: PNG or JPEG. Visuals must be high quality, with no text on the images. To check your graphics for text and ensure compliance with store requirements, we recommend using Vision AI. | Event card image: * Supported extensions — .jpg, .jpeg, .png * Aspect ratio — 16:9. * Min size/resolution — 1920×1080 px. * Max size/resolution — 3840×2160 px. Event card video: * Supported extensions — .mov, m4v, .mp4 * Aspect ratio — 16:9 * Min size/resolution — 1920×1080 px 30 fps or 60 fps. * Max size/resolution — 3840×2160 px 30 fps or 60 fps. Event detail page image: * Supported extensions — .jpg, .jpeg, .png * Aspect ratio — 9:16. * Min size/resolution — 1080×1920 px. * Max size/resolution — 2160×3840 px. Event detail page video: * Supported extensions — .mov, m4v, .mp4 * Aspect ratio — 9:16. * Min size/resolution — 1080×1920 px 30 fps or 60 fps. * Max size/resolution — 2160×3840 px 30 fps or 60 fps. Sizes are taken from developer.apple.com | ||||||
4 | Ideas for different types of In-App Events | ||||||||
5 | Category | Application | Reference for designer to create a banner | The concept | Description | Other recommendations on how to position the event | Celebrations | ||
6 | Challenge | Title: Casino Royale — Friendly Challenge | The idea behind the event is to celebrate International Friendship Day with a special challenge held after the month of May. The goal is to strengthen friendships between players and foster a positive atmosphere within the app. | Event Title: Friendship Challenge! Short Description: Join in & celebrate International Friendship Day! Long Description: Join our International Friendship Day Challenge! Play, earn bonuses, and compete to foster a friendly atmosphere! | - An invitation to participate in a friendship-building challenge. - An opportunity to play with friends and other players while collecting bonuses. - A celebratory and joyful atmosphere created by the challenge. | 30 July — International Friendship Day. | |||
7 | Premiere | Title: Casino Royale — A New Era | The idea of the event is to launch a new feature of the application: the option to participate in multiplayer games and receive bonuses for winning. | Caption: Multiplayer games Short Description: Take part in new multiplayer games and win bonuses Long Description: Enter a new era of gaming with Casino Royale! Play, compete, win bonuses, and vie for the title of Casino Champion! | - Create an event linked to the launch of the application's main feature: multiplayer games. - Highlight the importance and benefits of this feature in the event. - Time the announcement to coincide with National Game Day. - Highlight images of players enjoying the new features. | 12 June — National Gaming Day. | |||
8 | Special Event | Title: Casino Royale — Independence Day | The idea of the event is to prepare users for the Independence Day celebrations with special games and bonuses. The event is temporary. The main goal is to give players the opportunity to enjoy holiday games and win exclusive prizes. | Event Title: Independence Day Jackpot! Short Description: Celebrate Independence Day: Games & Bonuses! Long Description: Get ready for Independence Day! Join our exclusive event featuring games, bonuses, prizes, and the spirit of freedom! | - The proposed event can be linked to the Independence Day holiday to emphasise the thematic elements of the game and create a holiday atmosphere. - On the banner, it is important to show the casino's festive decor with elements of fireworks and the American flag, creating a sense of celebration and winning. | 4 July — US Independence Day. | |||
9 | Live Event | Title: Casino Royale — Big Jackpot Night | The idea behind the event is to host a live event featuring a grand jackpot draw. Users can participate in real-time, compete for big prizes, and immerse themselves in the festive atmosphere. | Event Title: Big Jackpot Night! Short Description: Participate in the live draw for a huge jackpot! Long Description: Win prizes, soak up the casino atmosphere, and experience the thrill of claiming your winnings! | - Create an event centered around the live drawing of a large jackpot. - Highlight the festive atmosphere and encourage real interaction among players. - Consider timing the announcement to coincide with a celebratory evening, such as the summer solstice. | 21 June — Summer solstice. | |||
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