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* Highlighted cells marked with stars indicate key features that differentitate this product significantly from the rest of its competitors
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Feature NameDescriptionSupporting Research
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P1: Must-HaveUser ProfileUser creates a basic profile including a profile picture, brief bio, and level of investment in skincare (newbie / novice / enthusiast etc)Market research, competitor analysis
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User Skin Profile CreationUser inputs their skin type, sentivities, any known irritants or allergens to avoid, their goals or concerns with their skincare, and their current routineMarket research, competitor analysis, user surveys, user interviews
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Search for ProductSearch function (part of unified search) that returns product pagesMarket research, competitor analysis
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*Search for IngredientSearch function (part of unified search) that returns ingredient pagesMarket research, competitor analysis, user surveys, user interviews
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Product PagePage for each product that shows details, ingredient list, use cases, user reviews, and where to purchaseMarket research, competitor analysis, user surveys
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*Ingredient PagePage for each ingredient with chemical explanation for their efficacy, their most common use cases, and products that contain themUser interviews, user surveys, market research
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*Irritant FlagIndicator that will appear on product and ingredient pages to alert users of the presence of their noted irritants or allergensUser interviews, user surveys
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User ReviewsReviews of products by users with subcategories and long-term updates that appear on product pages and on user profilesUser interviews, user surveys, market research
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Discussion BoardsSocial feature where an article, YouTube video, or other external resource is linked in by a user or moderator and users can dicuss their thoughtsUser interviews, user surveys, market research
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P2: Nice to HaveMessagesInstant messaging function for users to connect directly to share tips, reviews, warnings, etcMarket research, user surveys, user interviews
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*Skin Type CohortsSpecified message boards that users can join based on their skin type, skincare goals, and sensitivites or allergiesMarket research, user surveys, user interviews
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Daily Skin Check-InTracking function that allows users to make note of how their skin feels each day in order to identify where new products or ingredients may have caused changes in their skinMarket research, user surveys, user interviews
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Automated Routine OrganizerFeature that would create routine schedules for users based on which ingredients are complementary; would adjust based on which concerns users might note as more prominent across timeMarket research, user surveys, user interviews
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Recommended for You PageWould organize a list of suggested products for users based on their concerns, sensitivities, and current routine.Market research, user surveys, user interviews
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Search based on an Area of ConcernSearch function (part of unified search) that would intake specific concerns (eg "fungal acne" or "dark spots") and would return products and full routines that other users found to be effectiveMarket research, user interviews
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P3: Delightful ExtrasRoutine RemindersUser gets push notifications AM and PM that remind them to complete their skincare routine and lists which products to use (would organize routines around which ingredients would clash)Market research, user surveys
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Integration with Dermatologists / Specialists and PrescriptionsWould allow users to include medical-grade products in their routine, allow dermatologists to make direct recommendations, and allow for notification of any interactions between medications and other productsUser surveys, user interviews
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*Progress StoriesSimilar to a Spotify Wrapped story, would show users their progress across time (through updates, charts/graphs based on their tracking, or photos)Market research
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