|Copyright 2017 LocalVisibilitySystem.com|
|Question for business owner:||Answer:||If yes, here's the next step on your city page content:||Example at:|
|Do you have a physical office location in the target city?||Describe what it's near (e.g. landmarks). Provide old-school driving directions, and maybe walking or public-transportation directions. Embed a Google Map that shows your office.||https://goo.gl/bLq6dy|
|Did you formerly have an office / location there?||Describe where it was, or the loyal customer-base you still have there, or how you still operate in the area, etc.|
Is it the most important of several cities surrounding it that you'd also like to rank in?
|Mention the other cities. Describe the service area (don't just list cities/ZIPs).||https://goo.gl/hnqRwl|
|Have you done any jobs there?||Go into specifics: how many jobs, what kinds of jobs, over what time period, etc.||https://goo.gl/xCq1ke|
Is there a story behind how you got your first customers from the city?
|You had friends there, or you worked for a company there - whatever.|
|Do you have customers/clients/patients who live there?||Lots of them? What makes them drive to you, or call you instead of someone who's closer?|
|Do you have reviews or testimonials from those people?||Copy and paste them (or excerpt them) on your page. Cite the reviewer's full name (if possible) and his/her city or neighborhood.||https://goo.gl/TZ7jdZ|
Do you have reviews or testimonials from people in that immediate area?
|Copy and paste them (or excerpt them) on your page. Cite the reviewer's full name (if possible) and his/her city or neighborhood.|
|Do you have reviewers from specific neighborhoods in the city?||Copy and paste the reviews, and specify the reviewers' neighborhoods.||https://goo.gl/uXEX29|
|Are you (or employees) from the target city, or live there now?||What made you want to move there, or not move away?||https://goo.gl/uyImjf|
|Do some of your employees serve the city exclusively?||Add a short bio on your "regional manager"-type person.||https://goo.gl/vE8YDW|
|Did anyone in your organization go to school there?||What school? If a college, why did you pick that college? Any "school pride"?||https://goo.gl/ghiNhb|
|Do you ever go to the target city for leisure?||Describe why you like visiting. Similar reasons to why people live there? Compliment it.|
Do you get a high number of calls (but maybe not customers) from the city?
|What's a problem they all seem to have, or a common desire? Write it out.|
|Do you offer discounts to people from the city?||Consider it. Describe the terms of the coupon, and make a printout or graphic.||https://goo.gl/8EJo3R|
Does the city have a (good) nickname that people actually seem to use?
|"Sin City" is cool. "Beantown" is not. Say what the locals say. Don't be a tourist.|
|Have you written any blog posts or other pieces about the city?||You might cannibalize the best content from them and use it on your page.|
|Do you have any photos of projects you've done in the city or area?||Put them on your page.||https://goo.gl/a0rew6|
|Do you have any photos of you in the city?||Put them on your page. Goofy / fun-loving is usually appropriate.|
|Have your competitors built any pages that target the city?||Scour them for good ideas and genuine connections. If they just pay lip service to the city and stuff in keywords, don't follow suit. Out-work and outgun them.||https://goo.gl/iOVe4H|
Have you built multiple pages for the city, each targeting a different service?
|Unless they rank well AND drive leads, consolidate them into one great page.|
|Do you support any charities or other "causes" in the city?||Name names, link to them, describe your support, and show photos or logos.|
|Are you a member of the Chamber of Commerce there?||Show the logo and link to your membership listing on the Chamber site.|
|Do you have specific reasons for wanting customers in that city?||If they're rich, talk about how they want the best for their family. If it's a big city, talk about how working with you is a rare stress-free experience, or commiserate over all the fly-by-night companies. You get the idea.||https://goo.gl/yh7Gy3|
Are there any laws or city ordinances that residents should know about?
|Describe them or allude to them - especially if they're little-known "gotchas."|
Is there one specific problem that nearly every caller from the city seems to have?
|Describe the problem and venture a guess as to why everyone's got it.||https://goo.gl/QQlhdN|
|Is there something you like or admire about the city or its people?||Whatever it is, write about it in earnest.||https://goo.gl/35EeCl|
Are there related nearby businesses that your customer might also want to find?
|Add a "Local Resources" list of non-competing businesses.||https://goo.gl/9iNUaA|
|Was the city or area recently in the news for some reason?||Mention the story and tie it to what you offer or to your philosophy.|
|Were you or was your business in the news for some reason?||Cite and link to the story. Try to position yourself not as a celebrity, but as a trusted local provider.||https://goo.gl/TN4zAo|
If you can't answer "Yes" to more than about 5 of those, hold off on the city page.
|Want help? You can hire me.|