City Pages for Local SEO
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Copyright 2017 LocalVisibilitySystem.com
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Question for business owner:Answer:If yes, here's the next step on your city page content:Example at:
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Do you have a physical office location in the target city?Describe what it's near (e.g. landmarks). Provide old-school driving directions, and maybe walking or public-transportation directions. Embed a Google Map that shows your office.https://goo.gl/bLq6dy
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Did you formerly have an office / location there?Describe where it was, or the loyal customer-base you still have there, or how you still operate in the area, etc.
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Is it the most important of several cities surrounding it that you'd also like to rank in?
Mention the other cities. Describe the service area (don't just list cities/ZIPs).https://goo.gl/hnqRwl
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Have you done any jobs there?Go into specifics: how many jobs, what kinds of jobs, over what time period, etc.https://goo.gl/xCq1ke
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Is there a story behind how you got your first customers from the city?
You had friends there, or you worked for a company there - whatever.
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Do you have customers/clients/patients who live there?Lots of them? What makes them drive to you, or call you instead of someone who's closer?
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Do you have reviews or testimonials from those people?Copy and paste them (or excerpt them) on your page. Cite the reviewer's full name (if possible) and his/her city or neighborhood.https://goo.gl/TZ7jdZ
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Do you have reviews or testimonials from people in that immediate area?
Copy and paste them (or excerpt them) on your page. Cite the reviewer's full name (if possible) and his/her city or neighborhood.
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Do you have reviewers from specific neighborhoods in the city?Copy and paste the reviews, and specify the reviewers' neighborhoods.https://goo.gl/uXEX29
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Are you (or employees) from the target city, or live there now?What made you want to move there, or not move away?https://goo.gl/uyImjf
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Do some of your employees serve the city exclusively?Add a short bio on your "regional manager"-type person.https://goo.gl/vE8YDW
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Did anyone in your organization go to school there?What school? If a college, why did you pick that college? Any "school pride"?https://goo.gl/ghiNhb
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Do you ever go to the target city for leisure?Describe why you like visiting. Similar reasons to why people live there? Compliment it.
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Do you get a high number of calls (but maybe not customers) from the city?
What's a problem they all seem to have, or a common desire? Write it out.
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Do you offer discounts to people from the city?Consider it. Describe the terms of the coupon, and make a printout or graphic.https://goo.gl/8EJo3R
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Does the city have a (good) nickname that people actually seem to use?
"Sin City" is cool. "Beantown" is not. Say what the locals say. Don't be a tourist.
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Have you written any blog posts or other pieces about the city?You might cannibalize the best content from them and use it on your page.
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Do you have any photos of projects you've done in the city or area?Put them on your page.https://goo.gl/a0rew6
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Do you have any photos of you in the city?Put them on your page. Goofy / fun-loving is usually appropriate.
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Have your competitors built any pages that target the city?Scour them for good ideas and genuine connections. If they just pay lip service to the city and stuff in keywords, don't follow suit. Out-work and outgun them.https://goo.gl/iOVe4H
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Have you built multiple pages for the city, each targeting a different service?
Unless they rank well AND drive leads, consolidate them into one great page.
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Do you support any charities or other "causes" in the city?Name names, link to them, describe your support, and show photos or logos.
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Are you a member of the Chamber of Commerce there?Show the logo and link to your membership listing on the Chamber site.
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Do you have specific reasons for wanting customers in that city?If they're rich, talk about how they want the best for their family. If it's a big city, talk about how working with you is a rare stress-free experience, or commiserate over all the fly-by-night companies. You get the idea.https://goo.gl/yh7Gy3
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Are there any laws or city ordinances that residents should know about?
Describe them or allude to them - especially if they're little-known "gotchas."
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Is there one specific problem that nearly every caller from the city seems to have?
Describe the problem and venture a guess as to why everyone's got it.https://goo.gl/QQlhdN
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Is there something you like or admire about the city or its people?Whatever it is, write about it in earnest.https://goo.gl/35EeCl
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Are there related nearby businesses that your customer might also want to find?
Add a "Local Resources" list of non-competing businesses.https://goo.gl/9iNUaA
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Was the city or area recently in the news for some reason?Mention the story and tie it to what you offer or to your philosophy.
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Were you or was your business in the news for some reason?Cite and link to the story. Try to position yourself not as a celebrity, but as a trusted local provider.https://goo.gl/TN4zAo
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If you can't answer "Yes" to more than about 5 of those, hold off on the city page.
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Want help? You can hire me.
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