Investor Master_Template
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
$
%
123
 
 
 
 
 
 
 
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
FAQsTranslationBullet points to hit
2
What’s your exit strategy?If it’s a VC with 100M+ fund: how are you planning to IPO this friggin’ thing
>$100M VC: what competitors are going to be interested in potentially acquiring you but also how are you planning to IPO this friggin' thing
Small angel investor: how am I going to get my money back + some within the next 5 years but also how are you planning to IPO this friggin' thing
3
What’s your biggest challenge right now?What are the areas of risk I should be thinking about
4
How are you different from (x,y,z competitor)?Give me something to REAL that gives you a competitive moat, be specific, not just "because we're better"
5
How much of the product is automated?How much of this service are you doing manually right now behind that beautiful smoke screen of a Squarespace site, you can’t hide your spreadsheets from me!
6
What’s the product experience like now?Walk me through your product quickly and succinctly before I get bored
7
How much monthly revenue do you have?Do people want to pay for what you’re making
8
At what rate are you growing month over month?If I give you capital are you going to be pouring gasoline on a fire or are you still trying to chop all the damn wood to start a fire to begin with
9
Where to you expect to be at the end of this year?With or without me and my capital
10
Where do you expect to be at the end of this quarter?With or without me and my capital
11
What milestones do you expect to hit in the next year?With or without me and my capital
12
How many (users, customers, etc.) do you have?
13
How many of those (users, customers, etc.) are active?
14
How many (users, customers, etc.) have come back?
15
How much do you expect a (user, customer, etc.) to spend with you over the course of a year?
16
What kinds of acquisition tactics have you used?What marketing strategies are working right now?
17
What is the cost of acquisition?How expensive are they per user/customer?
18
What are your margins like?How much do you have to spend to secure a paying customer and service them vs how much you're making per sale
19
What do we expect that to be 12 months from now vs 24 months from now?What steps are you taking to improve your margins i.e., sales efficiencies, additional product releases & automation, etc.
20
How much of this process can be automated or more efficient than it is today?
21
Where is the revenue concentration?is it one big client, tons of small ones, somewhere in between, etc.
22
What happens if they churn?if you have one big client and they churn are you screwed?
23
What are the checkboxes that qualifies a lead?what kind of characteristics to your strongest leads have, how do you disqualify people in your funnel quickly i.e., a certain job title, a certain salary range, certain areas of interest, etc.
24
How is your (x,y,z) strategy better than traditional (x,y,z)?why would david beat golliath on this one
25
Why did you price your (product, service, etc.) this way?did you make this shit up out of thin air or did you think about it first
26
What are (customers, users, etc.) using to solve this problem now?what problem are you solving and how is it better than whatever people are currently using now i.e., "today people use spreadsheets to do x,y,z, that's why our software is going to make them 10x better"
27
How much of the (estimated market size) is on (x,y,z)?your cool, big numbers aren’t tricking anyone so what’s the logic behind how you got to your market-size
28
Why aren’t your (customers, users, etc.) using (insert competitors) now?why should you exist when there is probably a million other companies doing similar stuff and what problem are you solving
29
What about the product is different from competitors?what’s going to stop competitors from swallowing you whole
30
How much human time is spent closing contracts right now?
31
How do you see that decreasing over time?is your sales process super inefficient and if so, what are the most inefficient parts and why
32
What is your sales strategy?Where do your leads come from, how qualified are they, how do you push them through your funnel quickly, etc.
33
Who do you target at the organization?What title does your ideal target hold (this is mostly for b2b stuff)
34
Who are the decision makers?how hard is it to get in the door and how high up do you have to go for a “yes”
35
How long is the sales cycle?
36
What are the challenges you face here?
37
How do you plan to use the funding from the round?what milestones do you plan to hit? This question is always less about who you’re going to hire, what kind of marketing you’re going to do, and more about what your goals are and how this capital injection will increase your velocity in hitting them
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...