SHARED: External Interviews

	A	B	C	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y	Z	AA	AB	AC	AD	AE	AF	AG	AH	AI	AJ	AK	AL	AM	AN	AO
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2					Profile														Reason why they excercise										magic question								Funnel Metrics
3	ICP	name	Stage	Type	Primary reason	Kids?	Work lots?	Age	athlete level	Identify as social?	Competitive?	Play team sports	Solo sports	Work out	# of times they exercise weekly	Top sports	Previous injuries	Tools	Professional	Competitive	Feel good?	Social	Lose Weight	Mental Health	Have Fun	Medical Reason	Longevity	Keep up with Kids	question	importance	satisfaction	Status	July Beta	Interested in Beta	Participated in	Participated in beta	First Interview Date	Referral Sent Date	# of Referrals Sent	Beta Date

4	Tri coach		First Conversation
5	Tri coach		Acqusition
6	Tri coach		Activation
7	Tri coach		Retention
8	Tri coach		Referral
9	Tri coach
10	Tri coach
11	Tri coach
12	Athlete
13	Casual cyclist
14	Casual cyclist
15	Entrepreneur
16	Friend
17	Entrepreneur
18	Entrepreneur
19	Entrepreneur
20	Entrepreneur
21	Entrepreneur
22	Entrepreneur
23	Entrepreneur
24	Entrepreneur
25	Entrepreneur
26	Entrepreneur
27	Entrepreneur
28	Friend
29	Friend
30	Friend
31	Friend
32	Works at a startups doing impact
33	Developer at a startup
34	Co-founder startup
35	Co-founder startup
36	Designer
37	Friend
38	Realtor
39	Friend
40	Friend
41	Friend
42	Friend
43	Friend
44	Friend
45	Friend
46	Friend
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